Pav Polyarush ☑️
@polyarushseo.com
SEO consultant + AI search. Digital marketing news and trends, SEO tips, tools and my journey.
Want these in your inbox? 👉 https://polyarushseo.com/newsletter/
SEO audits: https://polyarushseo.com/mini-site-audit/?utm_source=bluesky&utm_medium=social
Want these in your inbox? 👉 https://polyarushseo.com/newsletter/
SEO audits: https://polyarushseo.com/mini-site-audit/?utm_source=bluesky&utm_medium=social
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Digital Marketing Newsletter for Founders and SMEs | Marketing FYI
Get curated digital marketing and AI marketing news, updates, resources, marketing tips & tools recommendations straight in your inbox. Subscribe to Marketing FYI - a free digital marketing weekly to ...
polyarushseo.com
The Marketing FYI Newsletter is here.
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
Ranking your site isn’t enough in this day and age and has been for quite some time. It is a highly volatile metric and changes even within one day, from country to country.
You can rank #1 and still see zero revenue growth, because of AI answers, endless ads, and zero-click results. (cont.)
You can rank #1 and still see zero revenue growth, because of AI answers, endless ads, and zero-click results. (cont.)
December 2, 2025 at 6:06 PM
Ranking your site isn’t enough in this day and age and has been for quite some time. It is a highly volatile metric and changes even within one day, from country to country.
You can rank #1 and still see zero revenue growth, because of AI answers, endless ads, and zero-click results. (cont.)
You can rank #1 and still see zero revenue growth, because of AI answers, endless ads, and zero-click results. (cont.)
Is SEO still worth it in 2025 for small businesses?
This question is asked a lot and not without a reason.
Google is rolling out AI search on top of its traditional search engine and everyone is talking about how this changes the future of SEO.
But let's not lose sight of the bigger picture. ⬇️
This question is asked a lot and not without a reason.
Google is rolling out AI search on top of its traditional search engine and everyone is talking about how this changes the future of SEO.
But let's not lose sight of the bigger picture. ⬇️
December 2, 2025 at 2:25 PM
Is SEO still worth it in 2025 for small businesses?
This question is asked a lot and not without a reason.
Google is rolling out AI search on top of its traditional search engine and everyone is talking about how this changes the future of SEO.
But let's not lose sight of the bigger picture. ⬇️
This question is asked a lot and not without a reason.
Google is rolling out AI search on top of its traditional search engine and everyone is talking about how this changes the future of SEO.
But let's not lose sight of the bigger picture. ⬇️
It’s easy to think that the goal of organic search optimisation is just getting better rankings or more traffic.
But those are just metrics, not the objective.👇
But those are just metrics, not the objective.👇
December 1, 2025 at 1:35 PM
It’s easy to think that the goal of organic search optimisation is just getting better rankings or more traffic.
But those are just metrics, not the objective.👇
But those are just metrics, not the objective.👇
What is the fastest way to kill your SEO traffic?
Launching a website redesign without a redirect strategy.
You can have the most beautiful new site in the world, but if you change your URL structure without telling search engines, you lose everything. 👇
Launching a website redesign without a redirect strategy.
You can have the most beautiful new site in the world, but if you change your URL structure without telling search engines, you lose everything. 👇
November 30, 2025 at 12:16 PM
What is the fastest way to kill your SEO traffic?
Launching a website redesign without a redirect strategy.
You can have the most beautiful new site in the world, but if you change your URL structure without telling search engines, you lose everything. 👇
Launching a website redesign without a redirect strategy.
You can have the most beautiful new site in the world, but if you change your URL structure without telling search engines, you lose everything. 👇
When an SEO agency tells you "SEO is vital," they are selling you something. :)
When an independent analyst from one of the biggest research firms in the world says that SEO now sits at the center of the modern marketing mix? You listen.👇
When an independent analyst from one of the biggest research firms in the world says that SEO now sits at the center of the modern marketing mix? You listen.👇
November 29, 2025 at 9:00 AM
When an SEO agency tells you "SEO is vital," they are selling you something. :)
When an independent analyst from one of the biggest research firms in the world says that SEO now sits at the center of the modern marketing mix? You listen.👇
When an independent analyst from one of the biggest research firms in the world says that SEO now sits at the center of the modern marketing mix? You listen.👇
Feels kinda dumb to bite the hand that feeds you. 🤚
But France's local search engine Qwant (relies on Bing’s infrastructure) tried anyway and accused Microsoft of hampering its ability to compete and innovate in AI.
The outcome: a legal win for Microsoft.
Source:
www.reuters.com/sustainabili...
But France's local search engine Qwant (relies on Bing’s infrastructure) tried anyway and accused Microsoft of hampering its ability to compete and innovate in AI.
The outcome: a legal win for Microsoft.
Source:
www.reuters.com/sustainabili...
French antitrust watchdog dismisses complaint filed against Microsoft
French antitrust watchdog on Thursday dismissed a complaint filed against Microsoft by local search engine Qwant which accused the U.S. company of abusing its dominant position.
www.reuters.com
November 28, 2025 at 10:10 AM
Feels kinda dumb to bite the hand that feeds you. 🤚
But France's local search engine Qwant (relies on Bing’s infrastructure) tried anyway and accused Microsoft of hampering its ability to compete and innovate in AI.
The outcome: a legal win for Microsoft.
Source:
www.reuters.com/sustainabili...
But France's local search engine Qwant (relies on Bing’s infrastructure) tried anyway and accused Microsoft of hampering its ability to compete and innovate in AI.
The outcome: a legal win for Microsoft.
Source:
www.reuters.com/sustainabili...
Did you know that sometimes Google's search engine isn't smart at all and there are some tricks you can still play on it without being punished (all "white-hat").
So here are a few SEO things that are illegal for you to know: 👇
So here are a few SEO things that are illegal for you to know: 👇
November 27, 2025 at 1:37 PM
Did you know that sometimes Google's search engine isn't smart at all and there are some tricks you can still play on it without being punished (all "white-hat").
So here are a few SEO things that are illegal for you to know: 👇
So here are a few SEO things that are illegal for you to know: 👇
Most site owners hit "publish" in their CMS or enter "git push origin main" in VS Code and wait for Googlebot to stop by eventually.
But listen, you don't have to wait.
Speed up the process manually even if you have to take a few extra steps.👇
But listen, you don't have to wait.
Speed up the process manually even if you have to take a few extra steps.👇
November 26, 2025 at 12:47 PM
Most site owners hit "publish" in their CMS or enter "git push origin main" in VS Code and wait for Googlebot to stop by eventually.
But listen, you don't have to wait.
Speed up the process manually even if you have to take a few extra steps.👇
But listen, you don't have to wait.
Speed up the process manually even if you have to take a few extra steps.👇
Sometimes even the smallest SEO tweaks can make a difference.
So here are some of the most surprisingly effective SEO changes you can make right now: 👇
So here are some of the most surprisingly effective SEO changes you can make right now: 👇
November 25, 2025 at 10:41 AM
Sometimes even the smallest SEO tweaks can make a difference.
So here are some of the most surprisingly effective SEO changes you can make right now: 👇
So here are some of the most surprisingly effective SEO changes you can make right now: 👇
Before you do a full SEO audit and waste your money, you need to know that this is not the only type of SEO audits.
Also note that your business goals should dictate the audit, not the other way around.
Read the full breakdown here:
polyarushseo.com/blog/types-o...
Also note that your business goals should dictate the audit, not the other way around.
Read the full breakdown here:
polyarushseo.com/blog/types-o...
Types of SEO Audits
Stop guessing why your traffic is down. I break down the core types of SEO audits and help you match the right audit to your specific business problem.
polyarushseo.com
November 22, 2025 at 11:47 AM
Before you do a full SEO audit and waste your money, you need to know that this is not the only type of SEO audits.
Also note that your business goals should dictate the audit, not the other way around.
Read the full breakdown here:
polyarushseo.com/blog/types-o...
Also note that your business goals should dictate the audit, not the other way around.
Read the full breakdown here:
polyarushseo.com/blog/types-o...
While traditional SEO is very much still relevant and converts, the early traffic coming from AI search is showing some very interesting data.
It’s not replacing the volume of standard search yet, but the behavior metrics are noteworthy.
So ICYMI:👇
It’s not replacing the volume of standard search yet, but the behavior metrics are noteworthy.
So ICYMI:👇
November 21, 2025 at 2:21 PM
While traditional SEO is very much still relevant and converts, the early traffic coming from AI search is showing some very interesting data.
It’s not replacing the volume of standard search yet, but the behavior metrics are noteworthy.
So ICYMI:👇
It’s not replacing the volume of standard search yet, but the behavior metrics are noteworthy.
So ICYMI:👇
IBM and Cisco are targeting 2030 for quantum networks.🌐⚛️
I wonder what SEO implications of it are. If quantum processors start handling search intent with perfect logic, today's keyword optimization might become obsolete.
Check out the news: reuters.com/business/med...
#SEO #quantum
I wonder what SEO implications of it are. If quantum processors start handling search intent with perfect logic, today's keyword optimization might become obsolete.
Check out the news: reuters.com/business/med...
#SEO #quantum
reuters.com
November 20, 2025 at 5:17 PM
IBM and Cisco are targeting 2030 for quantum networks.🌐⚛️
I wonder what SEO implications of it are. If quantum processors start handling search intent with perfect logic, today's keyword optimization might become obsolete.
Check out the news: reuters.com/business/med...
#SEO #quantum
I wonder what SEO implications of it are. If quantum processors start handling search intent with perfect logic, today's keyword optimization might become obsolete.
Check out the news: reuters.com/business/med...
#SEO #quantum
"Google is not indexing my pages… what should I fix first?"
It’s the #1 frustration I see from small business owners.
Before you panic, here is exactly how to diagnose and fix it. 👇
It’s the #1 frustration I see from small business owners.
Before you panic, here is exactly how to diagnose and fix it. 👇
November 20, 2025 at 2:28 PM
"Google is not indexing my pages… what should I fix first?"
It’s the #1 frustration I see from small business owners.
Before you panic, here is exactly how to diagnose and fix it. 👇
It’s the #1 frustration I see from small business owners.
Before you panic, here is exactly how to diagnose and fix it. 👇
Overheard somewhere on the internet... 🤫
You can get a full YEAR of Perplexity Pro for free if you are a PayPal user.
Usually $20/mo ➝ Now $0.
⚠️ The catch: set a calendar reminder for 364 days from now to cancel, so you don't get charged later!
🙂 perplexity.ai/join/p/paypa...
#AI #freebies #SEO
You can get a full YEAR of Perplexity Pro for free if you are a PayPal user.
Usually $20/mo ➝ Now $0.
⚠️ The catch: set a calendar reminder for 364 days from now to cancel, so you don't get charged later!
🙂 perplexity.ai/join/p/paypa...
#AI #freebies #SEO
perplexity.ai
November 20, 2025 at 10:29 AM
Overheard somewhere on the internet... 🤫
You can get a full YEAR of Perplexity Pro for free if you are a PayPal user.
Usually $20/mo ➝ Now $0.
⚠️ The catch: set a calendar reminder for 364 days from now to cancel, so you don't get charged later!
🙂 perplexity.ai/join/p/paypa...
#AI #freebies #SEO
You can get a full YEAR of Perplexity Pro for free if you are a PayPal user.
Usually $20/mo ➝ Now $0.
⚠️ The catch: set a calendar reminder for 364 days from now to cancel, so you don't get charged later!
🙂 perplexity.ai/join/p/paypa...
#AI #freebies #SEO
So Adobe has just devoured SEMrush for $1.9 billion...
Interesting development in the SEO industry for sure.
Source: reuters.com/business/ado...
Interesting development in the SEO industry for sure.
Source: reuters.com/business/ado...
November 19, 2025 at 3:31 PM
So Adobe has just devoured SEMrush for $1.9 billion...
Interesting development in the SEO industry for sure.
Source: reuters.com/business/ado...
Interesting development in the SEO industry for sure.
Source: reuters.com/business/ado...
Are you a small business or solopreneur relying on local customers?
If your success depends on your local service area or location, you might be missing the easiest "low-hanging fruit" for growth.👇
If your success depends on your local service area or location, you might be missing the easiest "low-hanging fruit" for growth.👇
November 19, 2025 at 3:09 PM
Are you a small business or solopreneur relying on local customers?
If your success depends on your local service area or location, you might be missing the easiest "low-hanging fruit" for growth.👇
If your success depends on your local service area or location, you might be missing the easiest "low-hanging fruit" for growth.👇
In case you missed it:
Google is officially warning against relying solely on tool-generated scores for your technical SEO audits. 👇
Google is officially warning against relying solely on tool-generated scores for your technical SEO audits. 👇
November 18, 2025 at 2:45 PM
In case you missed it:
Google is officially warning against relying solely on tool-generated scores for your technical SEO audits. 👇
Google is officially warning against relying solely on tool-generated scores for your technical SEO audits. 👇
Don’t fall for the latest AI SEO advice.
Just wanted to share a few things I've noticed, because it's easy to get caught up in the hype and waste time on stuff that doesn't actually work. 👇
Just wanted to share a few things I've noticed, because it's easy to get caught up in the hype and waste time on stuff that doesn't actually work. 👇
November 18, 2025 at 12:33 PM
Don’t fall for the latest AI SEO advice.
Just wanted to share a few things I've noticed, because it's easy to get caught up in the hype and waste time on stuff that doesn't actually work. 👇
Just wanted to share a few things I've noticed, because it's easy to get caught up in the hype and waste time on stuff that doesn't actually work. 👇
🔸 Custom annotations are now possible in your Performance reports in Google Search Console!
This feature lets you add notes to your charts, which makes it easier to remember the impact of website updates, campaigns, etc (see the image below).
Source: developers.google.com/search/blog/...
#SEO
This feature lets you add notes to your charts, which makes it easier to remember the impact of website updates, campaigns, etc (see the image below).
Source: developers.google.com/search/blog/...
#SEO
November 17, 2025 at 2:26 PM
🔸 Custom annotations are now possible in your Performance reports in Google Search Console!
This feature lets you add notes to your charts, which makes it easier to remember the impact of website updates, campaigns, etc (see the image below).
Source: developers.google.com/search/blog/...
#SEO
This feature lets you add notes to your charts, which makes it easier to remember the impact of website updates, campaigns, etc (see the image below).
Source: developers.google.com/search/blog/...
#SEO
Do you really need a sitemap for SEO?
It’s one of the first things people mention, but the answer isn't a simple "yes" or "no." 👇
It’s one of the first things people mention, but the answer isn't a simple "yes" or "no." 👇
November 17, 2025 at 11:00 AM
Do you really need a sitemap for SEO?
It’s one of the first things people mention, but the answer isn't a simple "yes" or "no." 👇
It’s one of the first things people mention, but the answer isn't a simple "yes" or "no." 👇
So, you know that I recently posted about email marketing ... and you might be thinking,
"What does an SEO guy have to say about email marketing?" or "Was it just some random incoherent outburst on another topic?"
A fair question. But the truth is: 👇
"What does an SEO guy have to say about email marketing?" or "Was it just some random incoherent outburst on another topic?"
A fair question. But the truth is: 👇
November 14, 2025 at 12:20 PM
So, you know that I recently posted about email marketing ... and you might be thinking,
"What does an SEO guy have to say about email marketing?" or "Was it just some random incoherent outburst on another topic?"
A fair question. But the truth is: 👇
"What does an SEO guy have to say about email marketing?" or "Was it just some random incoherent outburst on another topic?"
A fair question. But the truth is: 👇
🧐 SEO news of the day
Did Google's "parasite SEO" update go too far?
The EU seems to think so and is launching an investigation.
A major story for publishers to watch. 👀
courthousenews.com/eu-probes-go...
#SEO
Did Google's "parasite SEO" update go too far?
The EU seems to think so and is launching an investigation.
A major story for publishers to watch. 👀
courthousenews.com/eu-probes-go...
#SEO
November 13, 2025 at 4:07 PM
🧐 SEO news of the day
Did Google's "parasite SEO" update go too far?
The EU seems to think so and is launching an investigation.
A major story for publishers to watch. 👀
courthousenews.com/eu-probes-go...
#SEO
Did Google's "parasite SEO" update go too far?
The EU seems to think so and is launching an investigation.
A major story for publishers to watch. 👀
courthousenews.com/eu-probes-go...
#SEO
The Marketing FYI Newsletter is here.
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
Digital Marketing Newsletter for Founders and SMEs | Marketing FYI
Get curated digital marketing and AI marketing news, updates, resources, marketing tips & tools recommendations straight in your inbox. Subscribe to Marketing FYI - a free digital marketing weekly to ...
polyarushseo.com
November 13, 2025 at 2:30 PM
The Marketing FYI Newsletter is here.
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
A digital marketing newsletter for SMEs and founders. Your free weekly roundup of curated:
✅ digital marketing news;
✅ SEO and AI Search updates;
✅ resources, tips & tools.
Subscribe and save yourself hours of research a week. 👇
polyarushseo.com/newsletter/
✨Major for eCommerce SEO: you can now add site-wide Shipping and Returns policies directly in Google Search Console or via new org-level schema.
What's in it for you? Your policies can show up directly in brand panels and SERPs, even w/o a Merchant Center.
developers.google.com/search/blog/...
What's in it for you? Your policies can show up directly in brand panels and SERPs, even w/o a Merchant Center.
developers.google.com/search/blog/...
November 12, 2025 at 2:23 PM
✨Major for eCommerce SEO: you can now add site-wide Shipping and Returns policies directly in Google Search Console or via new org-level schema.
What's in it for you? Your policies can show up directly in brand panels and SERPs, even w/o a Merchant Center.
developers.google.com/search/blog/...
What's in it for you? Your policies can show up directly in brand panels and SERPs, even w/o a Merchant Center.
developers.google.com/search/blog/...
💡 SEO Tip of the Day!
Are you about to or are now creating a new webpage on your website (does not matter whether it is a blog post or a service page)? 👇
Are you about to or are now creating a new webpage on your website (does not matter whether it is a blog post or a service page)? 👇
November 12, 2025 at 11:14 AM
💡 SEO Tip of the Day!
Are you about to or are now creating a new webpage on your website (does not matter whether it is a blog post or a service page)? 👇
Are you about to or are now creating a new webpage on your website (does not matter whether it is a blog post or a service page)? 👇