I have my kids an experience instead of presents. Some of them have kids of their own now and have adopted the same tradition so it couldn't have been that bad.

Thank you

I'd really appreciate your thoughts on convertista.com, thank you.

But there’s the catch: PPC is mentally and emotionally brutal on people like this. pete-bowen.com/why-managing...

What seems to be working for me (on Google Ads landing pages) is to use the benefits as headlines and justify / prove them with the features that produce the benefit.

Found some real weak points in my offering that would be a red flag for me if I was a buyer. Also identified a type of person who would never buy so it makes it easier to develop the marketing material.

I did this after reading your article. Helpful and sobering exercise, thank you.

I'm reminded of, a quote I saw "I only argue with my equals. All others I teach."

I no longer have the patience or opposition for arguing but I spend a lot of time teaching..

I took most of the morning of my wedding day off (checked emails over coffee) and used it to write my speech.

Resident Alien