O'Dwyer's PR News
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The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers by Korn Ferry odwpr.us/4p7WMJk
December 19, 2025 at 11:08 PM
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers by Korn Ferry odwpr.us/4p7WMJk
Examples of failed leadership in organizations that can enable misbehavior and risk addiction among senior executives -- Jim Lukaszewski odwpr.us/3LbQESm
December 19, 2025 at 4:48 PM
Examples of failed leadership in organizations that can enable misbehavior and risk addiction among senior executives -- Jim Lukaszewski odwpr.us/3LbQESm
Most B2B marketing execs expect to have more money to work with in 2026, according to a new report from 10Fold odwpr.us/4p8pHNr
December 18, 2025 at 7:48 PM
Most B2B marketing execs expect to have more money to work with in 2026, according to a new report from 10Fold odwpr.us/4p8pHNr
70% of decision makers at US life sciences cos. are bullish about what '26 holds for their businesses, but challenges in capital markets, shifts in political and policy issues, and persistence of cybersecurity threats are tempering that optimism, says new report from FTI Consulting odwpr.us/4si0FOO
December 17, 2025 at 6:01 PM
70% of decision makers at US life sciences cos. are bullish about what '26 holds for their businesses, but challenges in capital markets, shifts in political and policy issues, and persistence of cybersecurity threats are tempering that optimism, says new report from FTI Consulting odwpr.us/4si0FOO
Every day, Marco Rubio is forced to walk a delicate public relations line where he unhesitatingly supports Donald Trump’s policies while not encouraging the President's obnoxious personal peccadilloes -- Fraser Seitel odwpr.us/48HqlN5
December 16, 2025 at 6:53 PM
Every day, Marco Rubio is forced to walk a delicate public relations line where he unhesitatingly supports Donald Trump’s policies while not encouraging the President's obnoxious personal peccadilloes -- Fraser Seitel odwpr.us/48HqlN5
Nearly one in every 10 newspaper articles now relies on text generated by AI, according to a new study. Worse, the practice is rarely disclosed odwpr.us/451FhTL
December 15, 2025 at 4:48 PM
Nearly one in every 10 newspaper articles now relies on text generated by AI, according to a new study. Worse, the practice is rarely disclosed odwpr.us/451FhTL
Cultural fluency is the key to business success. Here's how to communicate with credibility and impact in 2026 -- Daisy Cabrera odwpr.us/493NIjR
December 10, 2025 at 4:03 PM
Cultural fluency is the key to business success. Here's how to communicate with credibility and impact in 2026 -- Daisy Cabrera odwpr.us/493NIjR
Work-life balance is the job perk that matters most to employees at independent agencies, pushing compensation to second place, according to a new study from IPREX odwpr.us/4pjtOah
December 4, 2025 at 6:54 PM
Work-life balance is the job perk that matters most to employees at independent agencies, pushing compensation to second place, according to a new study from IPREX odwpr.us/4pjtOah
Law firms express concerns about AI’s authenticity and reputational risk, even though they are rapidly increasing its role in their comms strategies, according to a white paper released by Infinite, which handles professional services PR odwpr.us/4pk7ltQ
December 3, 2025 at 5:58 PM
Law firms express concerns about AI’s authenticity and reputational risk, even though they are rapidly increasing its role in their comms strategies, according to a white paper released by Infinite, which handles professional services PR odwpr.us/4pk7ltQ
Don't miss out on O'Dwyer's special issue on crisis communications coming up in Jan. Show your expertise in this area. Deadline to participate is Dec. 17: odwyerpr.com/magazine/mag...
December 2, 2025 at 6:34 PM
Don't miss out on O'Dwyer's special issue on crisis communications coming up in Jan. Show your expertise in this area. Deadline to participate is Dec. 17: odwyerpr.com/magazine/mag...
Brands still operating on pre-2024 instincts are heading straight into a wall … and any organization treating a hashtag as a north star should buy helmets for the team -- Richard Torrenzano, The Torrenzano Group odwpr.us/4orzLkk
December 1, 2025 at 7:32 PM
Brands still operating on pre-2024 instincts are heading straight into a wall … and any organization treating a hashtag as a north star should buy helmets for the team -- Richard Torrenzano, The Torrenzano Group odwpr.us/4orzLkk
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
November 26, 2025 at 5:59 PM
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
November 25, 2025 at 7:44 PM
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
November 18, 2025 at 5:32 PM
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
November 14, 2025 at 8:44 PM
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story -- RJ Bardsley, Wireside Communications odwpr.us/4r2fBQf
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
November 14, 2025 at 8:09 PM
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another -- Amy Terpeluk & Kyle Farnham, FINN Partners odwpr.us/3M1HQ1n
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
November 14, 2025 at 5:39 PM
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance -- Gerard LaFond, The Hoffman Agency odwpr.us/4ofIINH
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
November 14, 2025 at 5:25 PM
Lift voices over slogans to connect brand campaigns where it counts -- on a human level -- Daisy Cabrera odwpr.us/4hY10RM
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
November 10, 2025 at 10:20 PM
Press releases are important, but they do little to create brand and market awareness, and they’re no substitute for a well-orchestrated PR strategy -- Dan Garza odwpr.us/3XkDe90
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
November 10, 2025 at 7:02 PM
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack odwpr.us/3JCfsSV
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
November 7, 2025 at 9:24 PM
O'Dwyer's Nov. '25 magazine focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why GEO is quickly becoming a core function of modern reputation management. Plus profiles of the top tech PR firms odwyerpr.com/magazine/tec...
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
November 7, 2025 at 4:58 PM
The reporter said no. You took it hard. But rejection can actually make you stronger. Here's how -- Bob Brody odwpr.us/47MyqhI
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
November 6, 2025 at 5:44 PM
Featured in O'Dwyer's Nov. '25 Technology PR Magazine: Investors have made big bets on AI this year, driving the financial markets to all-time highs. But several signs are showing that the runaway AI bull might be losing steam -- Jon Gingerich, O'Dwyer's Sr. Editor odwpr.us/49GcF5F
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz
November 5, 2025 at 8:41 PM
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025 odwpr.us/3Lnczpz
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk
October 31, 2025 at 3:26 PM
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability odwpr.us/49AXdrk