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O'Dwyer's PR News
@odwyerpr.bsky.social
The #1 news outlet for public relations, public affairs, and marketing communications since 1968.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers by Korn Ferry odwpr.us/4p7WMJk
December 19, 2025 at 11:08 PM
Two-thirds of employees (66 percent) think that AI will have a positive effect on their jobs, according to a new report from Ruder Finn odwpr.us/457I0eq
Employees See AI as Positive Force
Two-thirds of employees (66 percent) think that AI will have a positive effect on their jobs, according to a new report from Ruder Finn.
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December 19, 2025 at 9:02 PM
Examples of failed leadership in organizations that can enable misbehavior and risk addiction among senior executives -- Jim Lukaszewski odwpr.us/3LbQESm
December 19, 2025 at 4:48 PM
Most B2B marketing execs expect to have more money to work with in 2026, according to a new report from 10Fold odwpr.us/4p8pHNr
December 18, 2025 at 7:48 PM
70% of decision makers at US life sciences cos. are bullish about what '26 holds for their businesses, but challenges in capital markets, shifts in political and policy issues, and persistence of cybersecurity threats are tempering that optimism, says new report from FTI Consulting odwpr.us/4si0FOO
December 17, 2025 at 6:01 PM
Brown University’s response to the shooting on its Providence campus on Sat., Dec. 13, revealed reported breakdowns in crisis communication, operational execution and real-time situational awareness within university leadership as the emergency unfolded -- Richard Torrenzano odwpr.us/4pQlmQk
Breakdown at Brown
Brown University’s response to the tragic and horrific mass shooting on its Providence campus on Saturday, December 13, revealed reported breakdowns in crisis communication.
odwpr.us
December 17, 2025 at 2:32 PM
Every day, Marco Rubio is forced to walk a delicate public relations line where he unhesitatingly supports Donald Trump’s policies while not encouraging the President's obnoxious personal peccadilloes -- Fraser Seitel odwpr.us/48HqlN5
December 16, 2025 at 6:53 PM
We’ve arrived at an inflection point in the public relations industry, where the momentum is shifting from PR conglomerates to smaller specialists that embrace change and integrate new technologies quickly -- Peter Harris, The Harris Agency odwpr.us/45cj6KC
How Power Is Shifting in PR
We’ve arrived at an inflection point in the public relations industry, where the momentum is shifting from PR conglomerates to smaller specialists that embrace change and integrate new technologies qu...
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December 15, 2025 at 7:11 PM
Nearly one in every 10 newspaper articles now relies on text generated by AI, according to a new study. Worse, the practice is rarely disclosed odwpr.us/451FhTL
December 15, 2025 at 4:48 PM
Cultural fluency is the key to business success. Here's how to communicate with credibility and impact in 2026 -- Daisy Cabrera odwpr.us/493NIjR
December 10, 2025 at 4:03 PM
On the “PR’s Top Pros Talk…” podcast, Jon Harris, Executive Vice President and Chief Communications & Networking Officer for Conagra Brands, talks to Doug Simon, CEO of D S Simon Media, about how organizations can adopt AI responsibly odwpr.us/4oJvpFh
How Communicators Can Adopt AI in the Workplace
Jon Harris, Executive Vice President and Chief Communications & Networking Officer for Conagra Brands, talks to Doug Simon, CEO of D S Simon Media, about how organizations can adopt AI responsibly.
odwpr.us
December 9, 2025 at 4:55 PM
On the “PR’s Top Pros Talk…” podcast, Mike Bako, Vice President of Media and Content Strategy at D S Simon Media, spoke with Doug Simon, CEO of D S Simon Media, about how the AI-Powered Broadcast Media Tour™ can help organizations stay visible odwpr.us/3Mlc67T
What You Need to Know About the AI-Powered Broadcast Media Tour
On the “PR’s Top Pros Talk…” podcast, Mike Bako, Vice President of Media and Content Strategy at D S Simon Media, spoke with Doug Simon, CEO of D S Simon Media, about how the AI-Powered Broadcast Medi...
odwpr.us
December 8, 2025 at 6:17 PM
Are communications leaders acting as the conscience of their organizations? Torod B. Neptune is concerned they've yielded that position to pragmatism -- Ken Jacobs odwpr.us/4pmznoB
The Decrease of Courage in Leadership
Are communications leaders acting as the conscience of their organizations? Torod B. Neptune is concerned they've yielded that position to pragmatism.
odwpr.us
December 5, 2025 at 8:22 PM
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of
D S Simon Media, spoke with Rachel Henderson Eliff, EVP of Fenton, about how companies can lead with purpose, communicate authentically, and strengthen trust in a challenging environment odwpr.us/4pRANqS
How Corporate Social Good is Evolving
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Rachel Henderson Eliff, EVP of Corporate Social Good at Fenton, about how companies can lead with purpose, communicate...
odwpr.us
December 5, 2025 at 7:45 PM
Work-life balance is the job perk that matters most to employees at independent agencies, pushing compensation to second place, according to a new study from IPREX odwpr.us/4pjtOah
December 4, 2025 at 6:54 PM
Law firms express concerns about AI’s authenticity and reputational risk, even though they are rapidly increasing its role in their comms strategies, according to a white paper released by Infinite, which handles professional services PR odwpr.us/4pk7ltQ
December 3, 2025 at 5:58 PM
Don't miss out on O'Dwyer's special issue on crisis communications coming up in Jan. Show your expertise in this area. Deadline to participate is Dec. 17: odwyerpr.com/magazine/mag...
December 2, 2025 at 6:34 PM
Brands still operating on pre-2024 instincts are heading straight into a wall … and any organization treating a hashtag as a north star should buy helmets for the team -- Richard Torrenzano, The Torrenzano Group odwpr.us/4orzLkk
December 1, 2025 at 7:32 PM
Our nation now faces many challenges, not the least of which are the troubling divisions along political, social and economic lines. We are fortunate, therefore, to have Thanksgiving to bring us together -- Robert L. Dilenschneider, The Dilenschneider Group odwpr.us/3LUKkyS
Celebrate a Special Piece of American History
We are fortunate, therefore, to have Thanksgiving to bring us together in celebration of a special piece of American history.
odwpr.us
November 26, 2025 at 7:01 PM
The rapid emergence of challenger brands and third-party sellers in the digital marketplace has created a big hurdle for major CPG brands, according to a new report from IPG’s Agentic Systems for Commerce unit odwpr.us/48AMOLoThe
November 26, 2025 at 5:59 PM
The flood of AI-generated synthetic content makes it more important than ever for the comms industry to give audiences a way of knowing what they are seeing is authentic, stressed PAGE Society CEO Rochelle Ford at Davis+Gilbert roundtable discussion -- Simon Erskine Locke, tauth.io odwpr.us/43T0Gy5
November 25, 2025 at 7:44 PM
Why AI visibility matters for B2B technology companies -- Kersa Haughey, INK Communications Co odwpr.us/47XKwG6
How GEO is Changing the Tech PR Playbook
How GEO is Changing the Tech PR Playbook
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November 24, 2025 at 7:33 PM
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as provide greater value for clients -- Alicia Young, FINN Partners odwpr.us/3K2GmUb
Technology: The Great Differentiator
Artificial intelligence is reshaping PR’s business model and client experience. The future will belong to communications agencies that can use these tools to create new ways of working as well as prov...
odwpr.us
November 19, 2025 at 7:10 PM
In a zero-click world where AI engines prioritize clarity, authority and relevance, thought leadership will become indispensable -- Idil Cakim, Iris Flex & Rachel Kessler, Kessler Communications odwpr.us/4r7W5lp
November 18, 2025 at 5:32 PM
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition -- Leanne Lindseth, Padilla odwpr.us/3K0U21N
Executive Visibility Is No Longer Optional
How an executive visibility program can establish trust and credibility for brands and allow them to stand apart from the competition.
odwpr.us
November 17, 2025 at 6:08 PM