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NORC at the University of Chicago
@norc.org
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News and relevant research findings from NORC at the University of Chicago. Posts and reposts do not indicate endorsement.
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New NORC research using donated social media data reveals disparities in Facebook food and beverage ad exposure that may influence dietary choices and health outcomes.

Access the full analysis: go.norc.org/3LLXYnX

@sdc.norc.org
A bar chart titled "SPOTLIGHT ON HEALTH: Average number of food and beverage ads seen daily by the adults exposed to these ads," featuring data sorted by age, race/ethnicity, and household income. The age categories are 18-29, 30-39, 40-49, and 50-59, with corresponding ad exposures. Race/ethnicity categories include Non-Hispanic Black and Non-Hispanic White, and household income ranges from less than $30,000 to $100,000 and above, also with corresponding ad exposures. There is a NORC at the University of Chicago logo and a note that the data is from Facebook ads.
November 21, 2025 at 7:03 PM
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Twenty-seven percent of Americans have used AI for health information, but awareness and trust vary sharply by age, education, and income. New NORC data reveal an uneven landscape as AI tools reshape health information access.

View the complete findings: go.norc.org/4a3QshY
Infographic titled 'Spotlight on Health About half of Americans know little or nothing about how AI is used to create and share health information' from NORC at the University of Chicago showing survey results on American awareness of AI use in health information sharing. Categories displayed are: Nothing at all 18%, Only a little 34%, Some 33%, and A lot 14%. Infographic titled 'Spotlight on Health AI usage varies by age, income, and education' by NORC at the University of Chicago, showing survey statistics on how AI usage for health varies by age, education, and household income. The chart includes categories for age, education, and income with response options for AI usage displayed in various percentage bars. Infographic titled 'Spotlight on Health U.S. adults trust their health care providers, personal sources, and the media more than AI for health information' from NORC at the University of Chicago, showing a comparison of trust levels in health sources among U.S. adults, including doctors, health care providers, nurses, the CDC, WHO, employer and various media. The visualization displays trust percentages in descending order from doctors to social media. Infographic titled 'Spotlight on Health Transparency, privacy, and expert endorsement could increase trust in AI-generated information' by NORC at the University of Chicago, detailing public trust in AI-generated health information. It shows various factors like option to compare AI's information with other sources, assurance that personal information is private, and availability in multiple languages, each with percentage bars indicating levels of public endorsement.
November 17, 2025 at 8:31 PM
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NORC convened higher education leaders from leading STEM institutions last week to examine how AI is being integrated across graduate education—from curriculum and research to administrative operations.

Thanks to our panelists and all who participated.
Mehmet Celepkolu (NORC), Bonnie Ferri (Georgia Institute of Technology), and David Daleke (Indiana University Bloomington) speaking on the Drivers and Influencers panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Erin Knepler (NORC), Scott Adler (University of Colorado Boulder), Elizabeth Mayer-Davis (University of North Carolina at Chapel Hill), Suzanne Barbour (Duke University), and Wojtek Chodzko-Zajko (University of Illinois Urbana-Champaign), speaking on the Office Operations & Communicating to Graduate Students / Student Support Services panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Clay Gloster (North Carolina Agricultural and Technical State University), Wojtek Chodzko-Zajko, University of Illinois Urbana-Champaign), and Mehmet Celepkolu (NORC) speaking on the Policy Framework panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Erin Knepler and Debra Stewart speaking during the during the AI in Graduate Education Convening. They are standing at a podium in front of a banner for NORC at the University of Chicago.
November 14, 2025 at 5:18 PM
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This Veterans Day, Americans say the best way to honor service is through support, not just ceremonies. Veterans agree.​

#OmniBites: Bite-sized insights from our AmeriSpeak Omnibus: go.norc.org/43nTmdv

Transparency report: go.norc.org/4hA6jXA
Graphic from AmeriSpeak stating, "Most Americans—and Veterans themselves—say supporting services are the most meaningful way to honor those who served." Bar chart depicting ways to honor veterans with varying percentages: Health Care (23%), Support Services (15%), Financial Support (12%), Acknowledgment (10%), Events including Veterans Day (21%), and No Recognition Suggested (8%). The chart is sourced to NORC's AmeriSpeak Omnibus and highlights that health care is considered the most meaningful support. Bar chart showing that veterans prioritize services more strongly than non-veterans. Categories include: 'Extremely Important' with veterans at 48% and non-veterans at 38%, 'Very Important' with veterans at 24% and non-veterans at 23%, and 'Somewhat Important' with veterans at 26% and non-veterans at 21%. Data from NORC's AmeriSpeak Omnibus conducted October 24-26, 2025.
November 11, 2025 at 6:52 PM
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Can Veterans trust the researchers studying them? Ahead of Veterans Day, Marine Corps Veteran and NORC senior research director Roxanne Wallace talks about building trust through impact and how NORC's Veterans Insight Panel with
@rand.org is different: go.norc.org/4846QOc
Promotional image from NORC featuring a quote about the importance of survey participation by Roxanne Wallace, Senior Researcher at NORC. "For my fellow Veterans, your voice matters. Your participation in research isn't just data collection—it's intelligence gathering for a mission that could help or even save someone you served with." The quote is inside quotation marks, and a logo of NORC is in the top right corner. Includes a portrait of Roxanne Wallace.
November 10, 2025 at 5:22 PM
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Chicago residents are navigating dual challenges of safety and affordability. The latest NORC ChicagoSpeaks survey shows two-thirds feel unsafe walking near their homes at night, while one in four skipped medical care due to cost.

Watch the video for more findings.
November 7, 2025 at 8:00 PM
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NORC collected and weighted data from more than 10,000 Coloradans for the 2025 Colorado Health Access Survey. Initial findings on health insurance coverage, care access, and social factors. Data release November 19 via the Colorado Health Institute: colo.health/CHAS25
Advertisement for the Colorado Health Access Survey (CHAS) launch event on Wednesday, Nov. 19. Registration is open for the 2025 CHAS in diverse communities event, available both online and in person from 1-4 p.m. Registration link provided: colo.health/CHAS25.
November 4, 2025 at 4:03 PM
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Two-thirds of U.S. adults plan to celebrate Halloween this year, though celebrations remain below pre-pandemic levels (75 percent in 2019). The AP-NORC Center finds Millennials lead in family trick-or-treating, while Gen Z adults more often attend costume parties than older generations.
Infographic titled 'Percent of adults who plan to do each activity to celebrate Halloween, compared to pre-pandemic levels.' Lists various activities such as handing out candy, decorating, wearing costumes, attending parties, and dressing up pets, showing their popularity in 2021 versus 2019. Data provided by AP-NORC Center. Infographic titled 'More adults celebrate Halloween than adults without kids.' It displays a chart and a variety of statistics about how people choose to celebrate Halloween, including dressing up, decorating, giving candy, and more. Source: APNORC.org. Chart showing generational preferences for Halloween activities, including watching scary movies, wearing costumes, displaying decorations, trick-or-treating, and dressing children in costumes, with percentage responses by age groups. The image includes source information attributed to APNORC.org.
October 29, 2025 at 6:21 PM
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Today, we’re teaming up with @rand.org to launch the Veterans Insight Panel (VIP)—a nationally representative data resource designed to capture voices typically missing from Veterans research.

Find out more about VIP: go.norc.org/VIP
October 28, 2025 at 3:30 PM
norc.org
New to the Medicare Current Beneficiary Survey (MCBS)? Check out this infographic for a quick overview of the types of information the survey collects.
Infographic titled 'What is the Medicare Current Beneficiary Survey?' detailing the focus areas, features, benefits, and data usage of the MCBS, which is sponsored by the Centers for Medicare & Medicaid Services. It includes information on health statuses, insurance types, and healthcare access among Medicare beneficiaries.
October 24, 2025 at 8:45 PM
norc.org
The Capital Area Food Bank partnered with us to survey 3,700+ residents across the Washington, DC, region using probability-based methods. The resulting 2025 Hunger Report reveals food insecurity remains high despite post-pandemic economic improvements.

Find out more: go.norc.org/4qwyeMf
2025 Hunger Report cover by the Capital Area Food Bank, featuring a map of Greater Washington with illustrations of diverse individuals holding food supplies. Pie chart showing food security levels in the DMV area: 64% food secure, 22% very food insecure, 14% food insecure. Text headline states that food insecurity remains extremely elevated in the DMV. Graph displaying the increase in food insecurity from 2022 to 2025. It shows the percentage of the population experiencing very low, low, marginal, and high food security each year, indicating a rise in very low food security from 16% in 2022 to 22% in 2025. Bar chart showing the prevalence of food security and insecurity in the DMV area, including Washington DC, Prince George's MD, Montgomery MD, Alexandria VA, and Fairfax VA. Each location is listed with a percentage split between food secure (represented in dark green) and food insecure (represented in light green) populations.
October 16, 2025 at 5:27 PM
norc.org
What's on the minds of Chicago residents? The latest results from NORC's ChicagoSpeaks™ panel show that half of Chicagoans are highly concerned about the economy and inflation, while views on immigration are evolving and trust in major institutions remains low.
October 16, 2025 at 4:24 PM
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Nonprobability survey panels often match national benchmarks but struggle with subgroup accuracy—sometimes missing the mark by as much as 15 percentage points. NORC's David Dutwin examines why probability-based sampling matters when subgroups are central to your research: go.norc.org/4hdOihC
Quote by David Dutwin, Executive Director & Senior Vice President at NORC, emphasizing the importance of how researchers continue to refine not only general population data capture but also the faithful representation of perspectives within it, set against a dark background with the NORC logo at the top.
October 10, 2025 at 5:12 PM
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How does fruit and vegetable consumption vary by the number of chronic conditions among Medicare beneficiaries? Explore the findings from the 2022 OECD-PaRIS / Medicare Current Beneficiary Survey (MCBS) in this new infographic: go.norc.org/4o0jHpF
Infographic titled 'Fruit and Vegetable Consumption Among Medicare Beneficiaries' by CMS, July 2025. It includes statistical charts and graphs detailing the percentage of elderly Medicare beneficiaries who consume fruits and vegetables more than four times a week, grouped by their health conditions such as high blood pressure, diabetes, and chronic kidney disease.
October 2, 2025 at 3:07 PM
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Super fans drive sports streaming: While only 1 in 5 Americans are sports super fans, 60% of them subscribe to specialized platforms like ESPN+ or MLB TV—nearly double the rate of casual fans.

Check out the complete findings on sports viewership and streaming behaviors: go.norc.org/42LKaPD
Bar chart displaying the percentage of sports fans and non-fans who have subscribed to, shared a streaming service password, or canceled a streaming service in the past year. Data is divided into three categories: subscribed to a service, shared a password, and canceled a service, with further distinctions between sports fans and non-fans. Source: AP/NORC. Bar chart displaying survey results on watching sports over the past month, categorized by frequency (Every day/week, At least once a week, At least once a month, Not at all) and viewer type (men, women, sports fans, non-fans). Includes data for overall viewership, TV or streaming, and attendance at live events. Source: AP-NORC. Bar chart showing the popularity of sports-only streaming platforms among adults, sports fans, and super fans. The data indicates that 25% of adults, 39% of sports fans, and 60% of super fans use platforms like ESPN+, MLB TV, NFL Sunday Ticket, or NBA League Pass for streaming. Data sourced from an AP-NORC poll conducted in August. Bar chart showing levels of sports engagement among the public, based on an AP-NORC Poll. Displays percentages of adults following sports extremely, somewhat, and not very/not at all closely. Data segmented by men and women with findings from August 21-25, 2025 involving 1,182 participants nationwide.
September 23, 2025 at 5:02 PM
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NORC's Robbie Dembo and Kate Honsberger discuss oral health disparities among children with special health care needs in a new OPENPediatrics Complex Care Journal Club podcast.

Listen to the full discussion: go.norc.org/4lwEMXp
Promotional graphic for a journal club event titled 'Brushing Up on High-Quality Oral Health Care for Children with Medical Complexity' featuring speakers Robbie Dembo, PhD, and Kate Honsberger, BA, both from the University of Chicago.
August 13, 2025 at 4:56 PM
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New data suggest loneliness may intensify older adults' aging concerns. About four in 10 of those who "often" lack companionship report being very concerned about finances and cognitive decline. Findings suggest social connection may shape outlook on aging.

Find out more: go.norc.org/47hkpK2
August 1, 2025 at 7:22 PM
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New NORC research shows prescription drug promotion on social media is reshaping patient care. 69% of prescribers had patients ask about meds seen on social platforms—61% prescribed them.

Find out more in our latest Spotlight on Health: go.norc.org/4m598Bh
Infographic titled 'Spotlight on Health' by NORC at the University of Chicago and WebMD, showing survey results about healthcare providers encountering patients with medication inquiries after social media information. It features two pie charts: the first shows 31% no and 69% yes to providers reporting drug inquiries prompted by social media; the second shows 39% no and 61% yes to providers following-up on social media-prompted medication inquiries. Infographic titled 'Spotlight on Health' by NORC at the University of Chicago and NORC, illustrating consumer reactions to social media posts about prescription drugs. Key details include statistics on how social media affects consumers' decisions, such as perceptions of side effects, the condition's treatment, and medication usage dosages.
August 1, 2025 at 2:50 PM
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From social media data revealing food ad disparities to mapping disaster-vulnerable neighborhoods – NORC's Ashani Johnson-Turbes and Amelia Burke-Garcia are showcasing innovative health communication approaches at #NCHCMM2025 in Atlanta this week.
NORC's Amelia Burke Garcia and Ashani Johnson-Turbes in front of a banner at the National Public Health Information Coalition (NPHIC)'s 2025 National Conference on Health Communication, Marketing and Media (NCHCMM) in Atlanta
July 30, 2025 at 4:07 PM
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NORC is hiring customer service representatives to join our research team. Conduct phone interviews that explore health care costs, education's workforce impact, and other topics informing social policy.

Find out more at go.norc.org/49vs9Xb
Promotional graphic for NORC stating 'We're Hiring!' with details about joining their customer representative team in Wichita, KS, and Albuquerque, NM. Offers competitive pay, flexibility, part-time schedule and retirement contributions. No high school diploma required.
July 29, 2025 at 6:47 PM
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We're hiring a Telephone Survey Operations Supervisors. Manage day-to-day activities, provide training and coaching to staff and direct research operations that inform social policy. Part-time with flexible hours.

Find out more: go.norc.org/3SXKkza
Promotional graphic for NORC, advertising job openings for Call Center Supervisors in Wichita, KS, and Albuquerque, NM. Includes details on part-time work with competitive wages and benefits. Background features an abstract network of lines and dots.
July 28, 2025 at 9:13 PM
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@jennybenz.bsky.social Benz, NORC's VP of public affairs and media research, joins The National Academies' Standing Committee on Advancing Science Communication, working to expand access to scientific insights for all.

Find out more: go.norc.org/3IMLCdr
Headshot of Jenny Benz, NORC's vice president of public affairs and media research.
July 24, 2025 at 10:18 PM
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Media suggests widespread AI adoption, but NORC data show 51% of Americans don't use AI personally and 58% never use it at work. These gaps matter as AI tools shape health care, education, and employment decisions.

NORC's Ting Yan dives into the data in her latest expert view: go.norc.org/40bMT3T
Graphic from NORC featuring Ting Yan, AmeriSpeak Chief Scientist, discussing the growing risks of unrepresentative systems and biased data as AI tools influence decisions in employment, education, and health. The background is dark with the NORC logo at the top and includes a headshot of Ting in the lower left corner. The quote reads: As AI tools increasingly influence decisions in areas like health care, education, and employment, the risk of designing systems based on unrepresentative or biased data grows.
July 10, 2025 at 7:46 PM
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The majority of U.S. adults (53 percent) support education savings accounts (ESAs) in new NORC survey. As school choice policies evolve nationwide, Americans show clear preference for flexible education funding options.

Find out more in our latest Spotlight on Education: go.norc.org/4nmZTgG
A horizontal stacked bar chart comparing adults who support K-12 education savings accounts across 4 types of support: strongly favor (26 percent), somewhat favor (27 percent), somewhat oppose (5 percent), and strongly oppose (7 percent). Strongly/Somewhat favor (NET) is 53% Strongly/somewhat oppose (NET) is 12 percent.
June 26, 2025 at 6:29 PM
norc.org
Excited that NORC's Ashani Johnson-Turbes will be at tomorrow's 9th Annual National Summit for Health Communication! As president of the Society for Health Communication, she'll be leading the meeting and joining a panel on bridging theory and practice to optimize impact.

More: go.norc.org/43UmMAE
Promotional graphic for 'Bridging Theory and Practice for Health Communication Evaluations: optimizing Outcomes for Greater Impact" panel discussion at the Society for Health Communication Annual Meeting on June 24, 2025 in McLean, Virginia. Graphic featuries five professionals. From left to right: Moderator Brittany B. Heath, Vice President at Pinnacle Health Communications; Linda Dennis, Senior Vice President, Sciences and Medical at SOCRAIT; Tony Flemon, Senior Vice President at Bevond; Heidi Torn, Vice President at C&MVgblue; Ahari Johnson-Turbes, Vice President at The Society for Health Communication. Each individual is smiling and positioned against a simple background with their names and titles displayed below their images.
June 23, 2025 at 4:54 PM