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NORC at the University of Chicago
@norc.org
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News and relevant research findings from NORC at the University of Chicago. Posts and reposts do not indicate endorsement.
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New NORC research with the National Collaborative for Health Equity examines barriers facing community-based organizations advancing health equity. The study gathered perspectives from nearly 500 CBOs nationwide.

Access the findings: go.norc.org/3XD8eBt
December 4, 2025 at 7:42 PM
norc.org
Our ChicagoSpeaks team had a chance to join Public Narrative’s 2025 conference to discuss how our local survey panel can provide trustworthy data for community-based organizations and journalists seeking to understand the opinions and experiences of Chicagoans.

Find out more: go.norc.org/3M8yyRA
NORC's Ashani Johnson-Turbes and Vince Welch sit at a table with a third panelist during a discussion titled "Data as Dialogue: Using Community Insights to Reframe Impact in Chicago" at the 2025 Connecting Media & Community Conference: Reframing Purpose, Possibility, and Partnerships, hosted by Public Narrative. NORC's Ashani Johnson-Turbes speaking into a microphone during a discussion titled "Data as Dialogue: Using Community Insights to Reframe Impact in Chicago" at the 2025 Connecting Media & Community Conference: Reframing Purpose, Possibility, and Partnerships, hosted by Public Narrative.
December 3, 2025 at 9:39 PM
Reposted by NORC at the University of Chicago
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ICYMI📢 NORC’s #ImpSci horizon scan explored challenges and future directions for patient-centered clinical decision support (#PCCDS). Key insights: progress requires patient input, patient-centered terminology, and stronger transparency.
Read here: pubmed.ncbi.nlm.nih.gov/35534996/
Challenges and opportunities for advancing patient-centered clinical decision support: findings from a horizon scan - PubMed
Addressing these challenges and embracing these opportunities will help realize the promise of PC CDS-placing patients at the center of the healthcare system.
pubmed.ncbi.nlm.nih.gov
December 2, 2025 at 8:14 PM
norc.org
Health IT should serve people—not the other way around. NORC's Clinical Decision Support Innovation Collaborative developed 70+ resources on patient-centered clinical decision support—digital tools that support shared decision-making when patients help build them.

Find out more: go.norc.org/4iBGVBm
Putting Patients at the Center of Digital Health Tools
Digital health tools, including AI, can empower patients and caregivers to participate in shared decision-making when built with their needs and preferences in mind.
www.norc.org
December 1, 2025 at 6:11 PM
norc.org
Sixty-eight percent of Chicagoans want the Bears to stay in Chicago, but 65 percent oppose spending public money on a new stadium, according to new NORC data.

Robert McCoppin reports on the findings in the @chicagotribune.com: go.norc.org/48wSjLc
Most Chicagoans want the Bears to stay, poll finds, but don’t want to spend tax dollars for a new stadium
Most Chicagoans want the Bears to stay, but don’t want to spend public money to keep them, a new survey has found.
go.norc.org
November 24, 2025 at 5:54 PM
Reposted by NORC at the University of Chicago
truthinitiative.bsky.social
As families head to the theaters or cozy up for a holiday movie night, a new report from Truth Initiative & NORC at the University of Chicago raises the alarm about the entertainment industry’s ongoing role in normalizing nicotine use among youth and young adults through tobacco imagery in movies.
Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
truthinitiative.org
November 24, 2025 at 3:59 PM
norc.org
NORC researchers are attending the Midwest Association for Public Opinion Research (MAPOR) 2025 Annual Conference in Chicago today and tomorrow.

Visit our event page to see who's presenting, learn about their research, and find out how to connect: go.norc.org/3XKLpf2

#MAPOR25
MAPOR 2025 Annual Conference | NORC at the University of Chicago
The Midwest Association for Public Opinion Research (MAPOR) will host its 50th Annual Conference in Chicago!
go.norc.org
November 21, 2025 at 10:38 PM
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Federal labor surveys miss a significant segment of U.S. artists. New NORC research, makes them visible: 57% reported being "somewhat or very worried" about affording food, housing, medical care, or utilities, and 37% received public assistance.

Read the NPR story:: go.norc.org/4rbOGBA
As a labor force, artists are 'invisible.' A new survey tries to change that
'Struggling artists' isn't a trope, according to a new report. The survey asked more than 2,600 artists about everything from hours worked to housing.
go.norc.org
November 21, 2025 at 7:40 PM
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New NORC research using donated social media data reveals disparities in Facebook food and beverage ad exposure that may influence dietary choices and health outcomes.

Access the full analysis: go.norc.org/3LLXYnX

@sdc.norc.org
A bar chart titled "SPOTLIGHT ON HEALTH: Average number of food and beverage ads seen daily by the adults exposed to these ads," featuring data sorted by age, race/ethnicity, and household income. The age categories are 18-29, 30-39, 40-49, and 50-59, with corresponding ad exposures. Race/ethnicity categories include Non-Hispanic Black and Non-Hispanic White, and household income ranges from less than $30,000 to $100,000 and above, also with corresponding ad exposures. There is a NORC at the University of Chicago logo and a note that the data is from Facebook ads.
November 21, 2025 at 7:03 PM
Reposted by NORC at the University of Chicago
01adam12.bsky.social
As a labor force, artists are 'invisible.' A new survey tries to change that https://www.npr.org/2025/11/19/nx-s1-5611445/2025-norc-artist-labor-survey
November 19, 2025 at 4:16 PM
Reposted by NORC at the University of Chicago
heidifaith.bsky.social
...This is the first study to "paint a more comprehensive and nuanced portrait of working artists today."
~ Gwendolyn Rugg, senior research scientist for NORC at The University of Chicago
#art #artists #artistlife
November 19, 2025 at 4:51 PM
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Find out more about our National Survey of Artists project with The Andrew W. Mellon Foundation: www.norc.org/research/pro...
November 20, 2025 at 5:01 PM
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Twenty-seven percent of Americans have used AI for health information, but awareness and trust vary sharply by age, education, and income. New NORC data reveal an uneven landscape as AI tools reshape health information access.

View the complete findings: go.norc.org/4a3QshY
Infographic titled 'Spotlight on Health About half of Americans know little or nothing about how AI is used to create and share health information' from NORC at the University of Chicago showing survey results on American awareness of AI use in health information sharing. Categories displayed are: Nothing at all 18%, Only a little 34%, Some 33%, and A lot 14%. Infographic titled 'Spotlight on Health AI usage varies by age, income, and education' by NORC at the University of Chicago, showing survey statistics on how AI usage for health varies by age, education, and household income. The chart includes categories for age, education, and income with response options for AI usage displayed in various percentage bars. Infographic titled 'Spotlight on Health U.S. adults trust their health care providers, personal sources, and the media more than AI for health information' from NORC at the University of Chicago, showing a comparison of trust levels in health sources among U.S. adults, including doctors, health care providers, nurses, the CDC, WHO, employer and various media. The visualization displays trust percentages in descending order from doctors to social media. Infographic titled 'Spotlight on Health Transparency, privacy, and expert endorsement could increase trust in AI-generated information' by NORC at the University of Chicago, detailing public trust in AI-generated health information. It shows various factors like option to compare AI's information with other sources, assurance that personal information is private, and availability in multiple languages, each with percentage bars indicating levels of public endorsement.
November 17, 2025 at 8:31 PM
norc.org
More than 60 percent of Americans feel financially comfortable today, but about eight in 10 are pessimistic about the economic future, according to a new WSJ-NORC poll. Discover which of four economic mindset groups you fall into with our interactive survey: go.norc.org/4oKv0mT
Are You an Economic Optimist or a Pessimist? Take Our Poll to Find Out
A recent WSJ-NORC poll found many Americans are comfortable pessimists: financially comfortable themselves but concerned about the economy’s future. See where you fit in.
go.norc.org
November 17, 2025 at 7:34 PM
norc.org
NORC convened higher education leaders from leading STEM institutions last week to examine how AI is being integrated across graduate education—from curriculum and research to administrative operations.

Thanks to our panelists and all who participated.
Mehmet Celepkolu (NORC), Bonnie Ferri (Georgia Institute of Technology), and David Daleke (Indiana University Bloomington) speaking on the Drivers and Influencers panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Erin Knepler (NORC), Scott Adler (University of Colorado Boulder), Elizabeth Mayer-Davis (University of North Carolina at Chapel Hill), Suzanne Barbour (Duke University), and Wojtek Chodzko-Zajko (University of Illinois Urbana-Champaign), speaking on the Office Operations & Communicating to Graduate Students / Student Support Services panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Clay Gloster (North Carolina Agricultural and Technical State University), Wojtek Chodzko-Zajko, University of Illinois Urbana-Champaign), and Mehmet Celepkolu (NORC) speaking on the Policy Framework panel during the AI in Graduate Education Convening. They are seated in front of a banner for NORC at the University of Chicago. Erin Knepler and Debra Stewart speaking during the during the AI in Graduate Education Convening. They are standing at a podium in front of a banner for NORC at the University of Chicago.
November 14, 2025 at 5:18 PM
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New in @jama.com from NORC’s @sdc.norc.org: 80% of promotional prescription drug posts lack disclosure, just 1 in 3 mention risks alongside benefits. Our research highlights the regulatory challenge when thousands of creators drive pharma marketing.

Find out more: go.norc.org/48d66Gv
High-Engagement Social Media Posts Related to Prescription Drug Promotion for 3 Major Drug Classes
This study analyzes high-engagement social media posts for 3 major drug classes to assess their alignment with Food and Drug Administration and Federal Trade Commission oversight.
go.norc.org
November 14, 2025 at 4:16 PM
norc.org
Congratulations to @jennybenz.bsky.social on being named SVP of Public Affairs & Media Research and director of The AP-NORC Center. Since joining NORC in 2003, Jenny has been instrumental in advancing public opinion research and media partnerships.

View the announcement: go.norc.org/4nUOh3P
Jennifer Benz Named Public Affairs & Media Research SVP, Director of AP-NORC Center | NORC at the University of Chicago
NORC at the University of Chicago is pleased to announce that Jennifer Benz has been named senior vice president of Public Affairs & Media Research (PAMR) and director of The Associated Press-NORC Cen...
www.norc.org
November 12, 2025 at 6:42 PM
norc.org
This Veterans Day, Americans say the best way to honor service is through support, not just ceremonies. Veterans agree.​

#OmniBites: Bite-sized insights from our AmeriSpeak Omnibus: go.norc.org/43nTmdv

Transparency report: go.norc.org/4hA6jXA
Graphic from AmeriSpeak stating, "Most Americans—and Veterans themselves—say supporting services are the most meaningful way to honor those who served." Bar chart depicting ways to honor veterans with varying percentages: Health Care (23%), Support Services (15%), Financial Support (12%), Acknowledgment (10%), Events including Veterans Day (21%), and No Recognition Suggested (8%). The chart is sourced to NORC's AmeriSpeak Omnibus and highlights that health care is considered the most meaningful support. Bar chart showing that veterans prioritize services more strongly than non-veterans. Categories include: 'Extremely Important' with veterans at 48% and non-veterans at 38%, 'Very Important' with veterans at 24% and non-veterans at 23%, and 'Somewhat Important' with veterans at 26% and non-veterans at 21%. Data from NORC's AmeriSpeak Omnibus conducted October 24-26, 2025.
November 11, 2025 at 6:52 PM
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NORC's new Center on Indo-Pacific Social & Economic Research brings rigorous evaluation and technical assistance to education, climate, health, and governance priorities across the region.

Find out more: go.norc.org/4ou9sL7
NORC Launches Center on Indo-Pacific Social & Economic Research | NORC at the University of Chicago
New center consolidates regional expertise spanning education, health, climate, and governance.
www.norc.org
November 11, 2025 at 4:27 PM
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Can Veterans trust the researchers studying them? Ahead of Veterans Day, Marine Corps Veteran and NORC senior research director Roxanne Wallace talks about building trust through impact and how NORC's Veterans Insight Panel with
@rand.org is different: go.norc.org/4846QOc
Promotional image from NORC featuring a quote about the importance of survey participation by Roxanne Wallace, Senior Researcher at NORC. "For my fellow Veterans, your voice matters. Your participation in research isn't just data collection—it's intelligence gathering for a mission that could help or even save someone you served with." The quote is inside quotation marks, and a logo of NORC is in the top right corner. Includes a portrait of Roxanne Wallace.
November 10, 2025 at 5:22 PM
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Younger American workers face mounting stress with less support than older generations, new NORC research for Humankind shows. Among Gen Z workers, 79 percent say life stressors distract them at work—the highest rate across all age groups.

Explore the data: go.norc.org/4hPzbuR
2025 Humankind Quality of Life Trend Report — Humankind
A Workforce in Transition: How employee life stress and social isolation impact work performance and productivity.
www.humankindforall.com
November 10, 2025 at 5:13 PM
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Chicago residents are navigating dual challenges of safety and affordability. The latest NORC ChicagoSpeaks survey shows two-thirds feel unsafe walking near their homes at night, while one in four skipped medical care due to cost.

Watch the video for more findings.
November 7, 2025 at 8:00 PM
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National arts participation surveys sometimes miss how Native peoples engage with arts and culture. Our new report with First Peoples Fund reveals how current survey designs can be improved to more accurately reflect the art forms Native people are participating in.

Learn more: go.norc.org/43dMr6B
Measuring What Matters
Measuring What Matters—a new report by First Peoples Fund in partnership with NORC at the University of Chicago and funded by the Wallace Foundation and the Doris Duke Charitable Foundation—shares key...
go.norc.org
November 5, 2025 at 6:58 PM
norc.org
NORC collected and weighted data from more than 10,000 Coloradans for the 2025 Colorado Health Access Survey. Initial findings on health insurance coverage, care access, and social factors. Data release November 19 via the Colorado Health Institute: colo.health/CHAS25
Advertisement for the Colorado Health Access Survey (CHAS) launch event on Wednesday, Nov. 19. Registration is open for the 2025 CHAS in diverse communities event, available both online and in person from 1-4 p.m. Registration link provided: colo.health/CHAS25.
November 4, 2025 at 4:03 PM
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Two-thirds of U.S. adults plan to celebrate Halloween this year, though celebrations remain below pre-pandemic levels (75 percent in 2019). The AP-NORC Center finds Millennials lead in family trick-or-treating, while Gen Z adults more often attend costume parties than older generations.
Infographic titled 'Percent of adults who plan to do each activity to celebrate Halloween, compared to pre-pandemic levels.' Lists various activities such as handing out candy, decorating, wearing costumes, attending parties, and dressing up pets, showing their popularity in 2021 versus 2019. Data provided by AP-NORC Center. Infographic titled 'More adults celebrate Halloween than adults without kids.' It displays a chart and a variety of statistics about how people choose to celebrate Halloween, including dressing up, decorating, giving candy, and more. Source: APNORC.org. Chart showing generational preferences for Halloween activities, including watching scary movies, wearing costumes, displaying decorations, trick-or-treating, and dressing children in costumes, with percentage responses by age groups. The image includes source information attributed to APNORC.org.
October 29, 2025 at 6:21 PM