Dogged willpower and the faint hope that it will get better eventually.
An of course, completely ignoring the dosage recommendations on the Calpol bottle.
Fill them up to the brim with paracetamol!

Sorry, that's my fault.

The bit that everyone blindly ignores is that advertising is not a single entity but thousands of different advertisers making thousands of decisions as to what advert best suits their needs.

He was very good last night.
Just did all the basics very well, in the right place when needed and almost got on the scoresheet.
Made it look easy

Because they're too scared of the big bad bogeyman who also scared the Tories into calling the referendum.
An unelected, noisy bogeyman who's got what he wanted and keeps it that way with the mere threat of more bogeyman behaviour.
Sort of stuff I use to get my kids to behave

... the same thing at the same time (17m for Only Fools on Xmas day wasn't because it was great, it's because there was nothing else!).
I'd say that slow burn based on word of mouth is the better measure not instant hit

.. they can watch, what they've got now is the breadth of choice and on-demand nature to watch when it suits them.
The "shared" TV experience is still happening at a household level but not on a national level.
Add in with a greater breadth of content, viewers are no longer required to watch...

If you build your answer around does it matter for traditional TV viewing, then it is an emphatic yes.
If it is built around the question does it reflect what people are watching at 9pm on a week night, then no.
There's still the same number of people sitting on the sofa wanting to find something...

I was sure one of them was names of spaceships in the Iain M Banks Culture universe

Love this sort of issue.
Good idea: stay open to allow sensible people to be out later and more income taken.
Bad idea: British people can't be trusted and will just drink themselves stupid and ruin things.