nic bertino
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nicbertino.com
nic bertino
@nicbertino.com
design leader • disco maker • photo taker
it's time for the percolator.

ceo @ summimarket

🎵 soundcloud.com/bertinosound
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good time to remind myself this is ai generated content for other ai bots as part of zeroheight’s content strategy or something and ugh
January 7, 2026 at 4:43 PM
of course, given a long list of strings, chatgpt is going to do the least amount possible to return a value and certainly won't waste resouces to actually verify it - which, by the way, can be done via webaim's api or a CLI tool. but my guess is that blog post doesn't get the clicks.
January 7, 2026 at 4:11 PM
everything i used it for is now in apple health or fitness, and the last big gap was recovery metrics which is now in fitness. ta for now, strava
January 6, 2026 at 4:26 AM
it is wild out there right now but i really hope you land in a place that appreciates good design and doesn't just think of designers as producers. 🤞🏻
January 5, 2026 at 3:17 AM
i do think there's a small group of product teams that can take parts of the approach to make good products though. and most of them do have and value uxr. it's waning though 😭
January 5, 2026 at 2:20 AM
i am somewhat pessimistic about agile/dual track simply because i feel most product teams are actually solving solved problems, and they shift the labor to their users to "validate." amongst other critiques, including quality. and i've seen the push to hifi as well (design systems and Figma)
January 5, 2026 at 2:20 AM
i wholeheartedly agree that these are the same team in different phases or workstreams; discovery sharpens the entire end-to-end execution of products that predictably solve problems.
January 5, 2026 at 2:09 AM
delivery is naturally slower - now that you've made sure you're building the right thing, you need to build it right. so, your higher fidelity deliverables and quality systems really kick in.
January 5, 2026 at 2:09 AM
some assumptions there - there are defects, the defects are reported, and the defects are actively ignored. all software has defects, but are customers seeing more in some of these products?
January 4, 2026 at 11:28 PM
like this comment: "As a customer, I don't want to pay for vibe-coded products, because authors also don't have a time (and/or skills) to properly review, debug and fix products."
January 4, 2026 at 11:28 PM
always happy to help!
January 2, 2026 at 10:02 PM
fwiw i think this is mostly nostalgia driven, and the systems in place will be too difficult to overcome. but i am for more ownership of your own content and not accepting the terms that are imposed for the sake of convenience in how content is produced and consumed
January 2, 2026 at 12:14 AM
perhaps the biggest problem with this framing: sometimes you have to fire customers, and that's not about love, that's respect for yourself, setting boundaries, and mutual respect.
January 1, 2026 at 1:13 AM
i don't think anyone needs to be loved by their SaaS software. they need to be respected: listened to, understood deeply so something can be made that works for them. this was (is?) a fundamental issue with UX: centering humans while still having products that were hostile to user needs.
January 1, 2026 at 1:13 AM
it's funny ("funny") because i have two weeks to shoot my album art and considered just yoloing this
December 30, 2025 at 8:49 PM