Myriam Jessier
@myriam.dopamine.builders
Hey ChatGPT, my pronouns are they/them.
Optimizing for search like a sassy old librarian
Optimizing for search like a sassy old librarian
x.com/grok/status/...
I have been avoiding Twitter and the Grok bits. Ugh.
I have been avoiding Twitter and the Grok bits. Ugh.
x.com
January 20, 2026 at 4:05 PM
x.com/grok/status/...
I have been avoiding Twitter and the Grok bits. Ugh.
I have been avoiding Twitter and the Grok bits. Ugh.
Stop sending your boss spreadsheets full of SEO stuff. Most of them don't care. Build your SEO roadmap like a product manager:
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
January 20, 2026 at 8:00 AM
Stop sending your boss spreadsheets full of SEO stuff. Most of them don't care. Build your SEO roadmap like a product manager:
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Hot take: if your Total Addressable Market is 1,000 companies, stop looking for statistical significance.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
January 15, 2026 at 12:01 PM
Hot take: if your Total Addressable Market is 1,000 companies, stop looking for statistical significance.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
We should obsess over the constraints. Dave Kiss wanted to win a WD-40 brand contest. His odds looked terrible. He found a loophole: "Video Format" was weighted 2.5x higher. He didn't need to be good. He just needed to be a video. Find the path of least resistance.
How I won $2,750 using JavaScript, AI, and a can of WD-40
I’ve won many marketing video contest promotions over the past decade using my proven techniques and tactics. This particular haul, however, was the first where I can give at least partial credit to the application of code and AI tools.
davekiss.com
January 13, 2026 at 1:02 PM
We should obsess over the constraints. Dave Kiss wanted to win a WD-40 brand contest. His odds looked terrible. He found a loophole: "Video Format" was weighted 2.5x higher. He didn't need to be good. He just needed to be a video. Find the path of least resistance.
There's a rolling fog in my area. Time for me to go walk in the cemetery and practice Duolingo, thus terrifying people walking their dogs there. They can't see me but they can hear my French accent. French people are buried in that place so they assume I'm a ghost asking unhinged questions.
January 13, 2026 at 8:03 AM
There's a rolling fog in my area. Time for me to go walk in the cemetery and practice Duolingo, thus terrifying people walking their dogs there. They can't see me but they can hear my French accent. French people are buried in that place so they assume I'm a ghost asking unhinged questions.
The Pinterest 2026 Trends Report is interesting:
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
Cabbage Crush | Pinterest Predicts™ 2026
Live, laugh, leaf! Cabbage is about to be the culinary world’s top brassica, showing up in everything from kimchi cocktails to crispy taco wraps.
business.pinterest.com
January 7, 2026 at 7:00 AM
The Pinterest 2026 Trends Report is interesting:
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
Checked and my dog is the same length as the burger receipt.
January 5, 2026 at 8:58 AM
Checked and my dog is the same length as the burger receipt.
Your April Fool’s joke might damage your brand.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
searchengineland.com
January 5, 2026 at 6:00 AM
Your April Fool’s joke might damage your brand.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
Nope. Not working today.
January 2, 2026 at 12:00 PM
Nope. Not working today.
Ah yes. AI art and the good old piss filter. www.reddit.com/r/isthisAI/c...
From the isthisAI community on Reddit: Helppp it looks like ai but I can't find any evidence or anything. I think the person I found this from said it wasn't but...
Explore this post and more from the isthisAI community
www.reddit.com
January 2, 2026 at 9:11 AM
Ah yes. AI art and the good old piss filter. www.reddit.com/r/isthisAI/c...
I wish some folks would lose everything they lied so hard to get. I'm petty like that.
December 30, 2025 at 6:26 AM
I wish some folks would lose everything they lied so hard to get. I'm petty like that.
Image SEO in 2026 is about machine readability.
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
Image SEO for multimodal AI
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
searchengineland.com
December 23, 2025 at 8:00 AM
Image SEO in 2026 is about machine readability.
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
FDA font sizes (0.9mm) fail AI OCR.
Glossy packaging causes data hallucinations.
Weird facial expressions = unreliable sentiment scores.
I have some thoughts and advice here:
Voice to text typing on my phone is wild. It seems that as a baseline, I sound like I'm asking a question so everything ends up with a? at the end. Happens in French, English and Hungarian attempts.
December 22, 2025 at 8:30 AM
Voice to text typing on my phone is wild. It seems that as a baseline, I sound like I'm asking a question so everything ends up with a? at the end. Happens in French, English and Hungarian attempts.
No branded mug. No hoodie. No gift card. Search Engine Land sent nothing to their contributors. Instead of shipping swag, a donation was made to the American Marketing Association Foundation (AMAF) on behalf of us contributors.
About the AMA Foundation
As the philanthropic arm of the American Marketing Association, the AMA Foundation (AMAF) strengthens and elevates the marketing profession by advancing
www.ama.org
December 22, 2025 at 8:00 AM
No branded mug. No hoodie. No gift card. Search Engine Land sent nothing to their contributors. Instead of shipping swag, a donation was made to the American Marketing Association Foundation (AMAF) on behalf of us contributors.
Most marketing playbooks on LinkedIn and in my inbox feel like survivor bias in PDF format. You download them and feel like a failure when you can't apply half of it with success. It doesn't work...just like a map of Paris métro won't help you navigate the London underground. I talk about this here:
Your SEO Playbook is Toast: Welcome to Search in 2026
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guide 00:00 Introduction to Playbook Broken 00:08 Meet Miriam Jesse: The SEO Expert 00:31 The Broken SEO Playbook 03:17 Relevance Engineering in SEO 08:08 The Zero Click Environment 08:47 Adapting to AI and Multimodal Search 12:35 SEO in the Context of Brand and User Experience 13:44 The Future of SEO and Marketing 21:47 The Impact of Competitor Clicks on Google Results 22:15 Algorithmic Influence and New SEO Tools 23:06 Echo Chambers and Contextual Relevance 24:20...
www.youtube.com
December 19, 2025 at 12:01 PM
Most marketing playbooks on LinkedIn and in my inbox feel like survivor bias in PDF format. You download them and feel like a failure when you can't apply half of it with success. It doesn't work...just like a map of Paris métro won't help you navigate the London underground. I talk about this here:
Treat your reputation like a data engineering challenge.
1. AI search answers usually present a "consideration set" of 3-5 options. If your brand falls outside this cluster, bye!
2. AI assigns qualitative labels ("budget-friendly," "legacy," "complex").
3. Your brand narrative is co-created
1. AI search answers usually present a "consideration set" of 3-5 options. If your brand falls outside this cluster, bye!
2. AI assigns qualitative labels ("budget-friendly," "legacy," "complex").
3. Your brand narrative is co-created
How AI Is Already Shaping Your Brand Narrative
Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.
www.semrush.com
December 17, 2025 at 6:00 AM
Treat your reputation like a data engineering challenge.
1. AI search answers usually present a "consideration set" of 3-5 options. If your brand falls outside this cluster, bye!
2. AI assigns qualitative labels ("budget-friendly," "legacy," "complex").
3. Your brand narrative is co-created
1. AI search answers usually present a "consideration set" of 3-5 options. If your brand falls outside this cluster, bye!
2. AI assigns qualitative labels ("budget-friendly," "legacy," "complex").
3. Your brand narrative is co-created
One of the things i hear less and less: "They have a bigger marketing budget and marketing department, that's why we can't compete".
Vibe marketing is emerging alongside vibe coding. If it sounds like a buzzword for you, read Marc's article.
Vibe marketing is emerging alongside vibe coding. If it sounds like a buzzword for you, read Marc's article.
The Vibe Marketing manifesto | MarTech
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.
martech.org
December 16, 2025 at 6:01 AM
One of the things i hear less and less: "They have a bigger marketing budget and marketing department, that's why we can't compete".
Vibe marketing is emerging alongside vibe coding. If it sounds like a buzzword for you, read Marc's article.
Vibe marketing is emerging alongside vibe coding. If it sounds like a buzzword for you, read Marc's article.
@johnmu.com youtube.com/shorts/BoySC... Christmas catering option for you.
Christmas Tree Cheese Ball 🧀🎄
YouTube video by Crowded Kitchen
youtube.com
December 14, 2025 at 3:26 PM
@johnmu.com youtube.com/shorts/BoySC... Christmas catering option for you.
I'm watching a video by French photographer. Her voice... Sounds like someone replaced her vocal cords with a cheese grater that has a wind chime inside of it.
November 29, 2025 at 5:37 PM
I'm watching a video by French photographer. Her voice... Sounds like someone replaced her vocal cords with a cheese grater that has a wind chime inside of it.
the greatest tragedy of my life is that only men think i am a lesbian.
it's a tragedy because i wish women thought that.
it's a tragedy because i wish women thought that.
November 21, 2025 at 4:56 PM
the greatest tragedy of my life is that only men think i am a lesbian.
it's a tragedy because i wish women thought that.
it's a tragedy because i wish women thought that.
I think about Maxwell's demon at least once a year. If Google allows valuable content and doesn't index low quality pages, it aims to reduce the disorder and randomness present in its system. EXCEPT that it now introduces disorder in AI answers. It's both a filter and a source of noise.
November 13, 2025 at 7:17 AM
I think about Maxwell's demon at least once a year. If Google allows valuable content and doesn't index low quality pages, it aims to reduce the disorder and randomness present in its system. EXCEPT that it now introduces disorder in AI answers. It's both a filter and a source of noise.
haven't slept. need to do a client proposal and prepare for a meeting and then go to a conference. what is my brain doing?
reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.
reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.
November 12, 2025 at 8:34 AM
haven't slept. need to do a client proposal and prepare for a meeting and then go to a conference. what is my brain doing?
reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.
reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.
I made it onto @adweek.bsky.social! Well not really. It was my Unsplash image. But hey, made me smile. Thanks @alertmouse.bsky.social for that. I genuinely enjoy the service.
November 7, 2025 at 4:24 PM
I made it onto @adweek.bsky.social! Well not really. It was my Unsplash image. But hey, made me smile. Thanks @alertmouse.bsky.social for that. I genuinely enjoy the service.