It always applies. And it's the theme of this week’s 𝗙𝗼𝘂𝗿 𝗣𝘀:

⚡ The “zero-click trap” draining publishers & brands.

⚡ The rise of AI-fueled workslop that looks like productivity but isn’t.

⚡ The indecisiveness of Gen Alpha.

⚡ The broken illusion of checks and balances.

Smart. Spicy. A little scary. But damn, it’s the future.

🎧 Full episode here ⬇️

- iHeart: www.iheart.com/podcast/1323...

- YouTube: youtu.be/JqvAaxDMlfc

We got into it on the latest Genuin 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀:

👉 Why retailers are down to their “last chance” to matter

👉 How personalization ≠ “Welcome back, Eric” pop-ups

👉 Why use cases crush hype every time

👉 And yes… why neuroscience belongs in your marketing plan

The FTC wants want receipts: how these companies actually mitigate harms, track and monetize engagement, and monitor risks before and after deployment.

At least one part of our government isn't totally broken.

ICYMI, here’s the full FTC letter 👉 www.ftc.gov/system/files...

Maybe it clicks for power users. (I haven't forked over the $200 yet).

Maybe it matures fast. Maybe it is the "𝙈𝙚𝙩𝙚𝙤𝙧" we've been thinking it will be.

Anyone else test-driving Comet? Whaddaya think?

Is it the future… or just hype with nice fonts?

❌ CPU usage balloons when the AI is running.
My laptop fan sounds like it’s prepping for takeoff.

I've even restarted my laptop when it froze 2-3x yesterday.

So here’s my sticking point... For all the AI bells and whistles, nothing yet redefines how I browse.

❌ No onboarding. No tutorial, no “here’s how Comet is different from Chrome=," so still no clear reason why I should ditch Chrome (yet).

Search feels faster, but not always smarter. Great for quick hits, less great for nuanced context.

𝗖𝗼𝗻𝘀:

❌ Accuracy still feels… questionable. I find myself fact-checking every response with links. Years of conditioning make it hard to just “trust the AI.”

I want better transparency on how answers are generated. Confidence without clarity isn’t trust.

𝗣𝗿𝗼𝘀:

✅ Setup was frictionless. It integrated all of my Chrome settings instantly.

✅ Sidebar AI is handy: tab comparisons, quick summaries, even writing feedback.

✅ It looks cool in dark mode, and the widgets are fun.

That gap between hype and reality is where the risk sits.

Half-right AI means half-baked outcomes:
• Automation without orchestration
• Projects without ROI
• Speed without safety

This isn’t a hype cycle.
It’s a collision between speed & maturity.
The brands that win will be bold, but protected.

Now with Genuin, we’re betting everything on preserving that memory. Building tools so it never fades.
It’s the core of our contextual continuity.

Because just like with our real communities in & across society, if you lose the memories, you lose the meaning.
And without meaning, you have nothing.

Without memory, you’re not a community.
You’re just a chat thread. A crowd resetting to zero.

I believed we could do this with early internet connections.
Then again with social media.

It’s the stories, the rituals, the shared scars.
It’s why a team reunion feels like family dinner.
It’s why a single song can take you back years.
It’s the collective record of shared experiences, inside jokes, milestones and wins, the hard lessons.

They remember who showed up first.
Who stayed when it got hard.
The inside jokes only they get.
The nights we stayed up building.
The failures that made us better.

Community Memory is the emotional glue.

Far too many of us have forgotten what “community” really means.
Why it matters. How it works.

We turned it into a buzzword.
Overused it. Drained it of meaning.

Community is not a Slack channel.
Not a Discord server.
Not an audience you blast updates to.

Because communities have memory.