AI can write your emails, plan your week, even finish your...
But it can’t feel a pause in someone’s voice or rebuild trust after a bad call.
The future of work isn’t about replacing people, but knowing what only people can do.
thefourps.substack.com/i/176327077/...
AI can write your emails, plan your week, even finish your...
But it can’t feel a pause in someone’s voice or rebuild trust after a bad call.
The future of work isn’t about replacing people, but knowing what only people can do.
thefourps.substack.com/i/176327077/...
But AI isn’t slowing down. It’s not in a “trough of disillusionment.” It broke the curve entirely.
Some people call it hype because their experiments failed.
But your learning curve ≠ the market’s growth curve.
youtube.com/shorts/zAgK1...
But AI isn’t slowing down. It’s not in a “trough of disillusionment.” It broke the curve entirely.
Some people call it hype because their experiments failed.
But your learning curve ≠ the market’s growth curve.
youtube.com/shorts/zAgK1...
Whether it's family, work, society, 𝘛𝘩𝘦 𝘞𝘢𝘳 𝘰𝘯 𝘊𝘩𝘪𝘤𝘢𝘨𝘰, or even Advertising Week New York, the big question isn't what's real...
It's "𝙒𝙝𝙖𝙩 𝙘𝙖𝙣 𝙬𝙚 𝙥𝙧𝙤𝙫𝙚?"
👉 Read all four before you start your week:
thefourps.substack.com/p/pppproof-a...
Whether it's family, work, society, 𝘛𝘩𝘦 𝘞𝘢𝘳 𝘰𝘯 𝘊𝘩𝘪𝘤𝘢𝘨𝘰, or even Advertising Week New York, the big question isn't what's real...
It's "𝙒𝙝𝙖𝙩 𝙘𝙖𝙣 𝙬𝙚 𝙥𝙧𝙤𝙫𝙚?"
👉 Read all four before you start your week:
thefourps.substack.com/p/pppproof-a...
But when 3.3 million users engage across the Genuin network in 30 days… that’s a signal.
Not “engagement.” Not “reach.”
Real people.
The center of gravity is shifting.
It’s time to actually OWN your own community.
🤟
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!
Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.
That’s not just growth. That’s acceleration. 🚀
But when 3.3 million users engage across the Genuin network in 30 days… that’s a signal.
Not “engagement.” Not “reach.”
Real people.
The center of gravity is shifting.
It’s time to actually OWN your own community.
🤟
No, this isn’t the setup for a bad joke.
It’s how Eric Sheinkop built The Desire Company into a machine for real content, not influencer fluff, not rented audiences, but actual expert-led storytelling that converts.
Anew Genuin Connection
No, this isn’t the setup for a bad joke.
It’s how Eric Sheinkop built The Desire Company into a machine for real content, not influencer fluff, not rented audiences, but actual expert-led storytelling that converts.
Anew Genuin Connection
The FTC just told seven of the biggest AI players (Alphabet, Meta, OpenAI, Snap, xAI, and more): show us how you’re keeping children safe.
Not someday. Not in a press release. Right now.
youtube.com/shorts/0Ri33...
The FTC just told seven of the biggest AI players (Alphabet, Meta, OpenAI, Snap, xAI, and more): show us how you’re keeping children safe.
Not someday. Not in a press release. Right now.
youtube.com/shorts/0Ri33...
Because in theory, AI in a browser sounds awesome. In reality... more like beta vibes.
Here are my first impressions:
Because in theory, AI in a browser sounds awesome. In reality... more like beta vibes.
Here are my first impressions:
But AI isn’t playing by those rules.
The money is massive. The breakthroughs are daily.
And yet most companies are still just tinkering.
Lots of pilots, very little production.
But AI isn’t playing by those rules.
The money is massive. The breakthroughs are daily.
And yet most companies are still just tinkering.
Lots of pilots, very little production.
Freedom is fragile. It only survives if we protect it.
Speak up. Silence is never neutral.
youtube.com/shorts/dC9GP...
Freedom is fragile. It only survives if we protect it.
Speak up. Silence is never neutral.
youtube.com/shorts/dC9GP...
They die because they forget.
Forget who showed up.
Forget why they came.
Forget what they built together.
Physical, digital, religious, whatever…
What is Community Memory?
I just made it up. Maybe it’s nothing. But I think it’s… something.
They die because they forget.
Forget who showed up.
Forget why they came.
Forget what they built together.
Physical, digital, religious, whatever…
What is Community Memory?
I just made it up. Maybe it’s nothing. But I think it’s… something.
Lenny went from leading product at Airbnb to running one of the most practical, data-rich newsletters in tech.
Lenny went from leading product at Airbnb to running one of the most practical, data-rich newsletters in tech.
The dichotomy of anger AND kindness. Wanting to retreat inward while needing to resist outward.
One side wants to vent some targeted, productive rage.
To call out the hypocrisy, to shine a mirror on misguided, misinformed misanthropy...
youtube.com/shorts/Lbu9A...
The dichotomy of anger AND kindness. Wanting to retreat inward while needing to resist outward.
One side wants to vent some targeted, productive rage.
To call out the hypocrisy, to shine a mirror on misguided, misinformed misanthropy...
youtube.com/shorts/Lbu9A...
Not from the industry. Not from marketing.
But from something that’s been every bit as rewarding...
Not from the industry. Not from marketing.
But from something that’s been every bit as rewarding...
Products are the 𝘸𝘩𝘢𝘵.
Marketing is the 𝙬𝙝𝙮.
Stop chasing transactions. Start building value.
Products are the 𝘸𝘩𝘢𝘵.
Marketing is the 𝙬𝙝𝙮.
Stop chasing transactions. Start building value.
𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀.
My latest in the Genuin Blog 👇👇 (𝘳𝘦𝘢𝘥 & 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 - 𝘪𝘵'𝘴 𝘨𝘰𝘰𝘥!)
begenuin.medium.com/the-ai-traff...
𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀.
My latest in the Genuin Blog 👇👇 (𝘳𝘦𝘢𝘥 & 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 - 𝘪𝘵'𝘴 𝘨𝘰𝘰𝘥!)
begenuin.medium.com/the-ai-traff...
(This recruiter’s headline stopped me mid-scroll.)
“After decades hiring marketing leads, the truth is undeniable: AI isn’t coming for our jobs. It already took them.”
Dramatic? Sure. But not wrong.
youtube.com/shorts/pjXaJ...
(This recruiter’s headline stopped me mid-scroll.)
“After decades hiring marketing leads, the truth is undeniable: AI isn’t coming for our jobs. It already took them.”
Dramatic? Sure. But not wrong.
youtube.com/shorts/pjXaJ...
If this sounds fun, DM me or fill out this form and we’ll set it up. Thanks!
(📝 forms.gle/gHzjKouS8pFF...)
If this sounds fun, DM me or fill out this form and we’ll set it up. Thanks!
(📝 forms.gle/gHzjKouS8pFF...)
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
I gave him the “dad pep talk” about how these 4 years are the most important of his life, where you figure out who you are, what you love, what you stand for.
My advice: lean into the uncomfortable. That’s where the growth happens.
www.tiktok.com/@matthewwurs...
I gave him the “dad pep talk” about how these 4 years are the most important of his life, where you figure out who you are, what you love, what you stand for.
My advice: lean into the uncomfortable. That’s where the growth happens.
www.tiktok.com/@matthewwurs...
This week’s sparks? Data, content & truth:
→ Stop training others' AI.
→ Visibility doesn’t happen by accident.
→ After 4 years of posting daily, a streak ends.
→ The assault on public health is sabotage.
👉 thefourps.substack.com/p/ppppennies...
This week’s sparks? Data, content & truth:
→ Stop training others' AI.
→ Visibility doesn’t happen by accident.
→ After 4 years of posting daily, a streak ends.
→ The assault on public health is sabotage.
👉 thefourps.substack.com/p/ppppennies...
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
It stings. It shuts people down.
But sometimes being right isn’t enough. Influence isn’t about proving a point, but what happens next time.
Reframe “I told you so” from gloating into a reminder: my perspective is important.
youtube.com/shorts/tpnON...
It stings. It shuts people down.
But sometimes being right isn’t enough. Influence isn’t about proving a point, but what happens next time.
Reframe “I told you so” from gloating into a reminder: my perspective is important.
youtube.com/shorts/tpnON...
When I told my daughter that LinkedIn loved her curious, sassy take on marketing, I showed her your feedback on that post a few weeks ago.
Eyebrows raised, she asked:
“So wait, what is AI really, if it’s more than just ChatGPT?”
When I told my daughter that LinkedIn loved her curious, sassy take on marketing, I showed her your feedback on that post a few weeks ago.
Eyebrows raised, she asked:
“So wait, what is AI really, if it’s more than just ChatGPT?”
These tools aren’t just writing your copy or brainstorming faster. They’re feeding your brand inputs -- your data, your ideas, your IP -- back to the mothership.
Every prompt makes their model smarter… and YOUR brand less unique...
These tools aren’t just writing your copy or brainstorming faster. They’re feeding your brand inputs -- your data, your ideas, your IP -- back to the mothership.
Every prompt makes their model smarter… and YOUR brand less unique...