Want to start a FinOps program? The secret first step: do almost nothing. Just measure everything and show people the numbers. Let the gentle, persistent shame of a public dashboard work its magic. You'll be amazed how quickly costs go down.

#finops

So you want to know how your cloud spend stacks up against the competition? Great. Do you also want to be profoundly mediocre? Chasing benchmarks strips away everything unique about your business. Compete with the only company that matters: yourself, last month.

#finops

Should you use an AWS reseller? For the most part, no. But there are exactly three situations where they aren't a complete waste of time. If you're just buying AWS from them and getting nothing else, you've just added a useless—and expensive—middleman.

#finops