Mike Nicholson
@mike-sixsells.bsky.social
👨🏻💻 - Founder & CEO at Six Sells
🏢 - Media, Advertising & AdTech
🎙 - Host of The Six Sells Podcast
✏️ - Executive ghostwriter
⚽️ - UEFA B coach | Liverpool & Sutton
🏢 - Media, Advertising & AdTech
🎙 - Host of The Six Sells Podcast
✏️ - Executive ghostwriter
⚽️ - UEFA B coach | Liverpool & Sutton
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
May 2, 2025 at 4:09 PM
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
Why so many deals stall.
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
January 14, 2025 at 7:47 AM
Why so many deals stall.
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
January 5, 2025 at 3:06 PM
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
January 4, 2025 at 5:27 PM
January 1, 2025 at 9:25 PM
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.
Hope you have a great break 🧡
Hope you have a great break 🧡
December 23, 2024 at 5:16 PM
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.
Hope you have a great break 🧡
Hope you have a great break 🧡
Lovely to end the year by publishing this episode with the awesome Fern!
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
December 20, 2024 at 4:43 PM
Lovely to end the year by publishing this episode with the awesome Fern!
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have:
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
December 9, 2024 at 1:25 PM
Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have:
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday.
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
December 8, 2024 at 1:17 PM
At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday.
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
A game of two halves 💛🤎
December 7, 2024 at 5:35 PM
A game of two halves 💛🤎
Probably never get to say this again but … Sutton beat Spurs 3-0 last night!
(Ok, Spurs U21s, but it still totally counts!)
(Ok, Spurs U21s, but it still totally counts!)
December 4, 2024 at 9:09 AM
Probably never get to say this again but … Sutton beat Spurs 3-0 last night!
(Ok, Spurs U21s, but it still totally counts!)
(Ok, Spurs U21s, but it still totally counts!)
Some TV ads stay with you forever.
This is a still from a 1989 commercial to advertise milk - if you are old enough, you know the next line, right?
#liverpool #facup #tvadvertising
This is a still from a 1989 commercial to advertise milk - if you are old enough, you know the next line, right?
#liverpool #facup #tvadvertising
December 2, 2024 at 10:39 PM
Some TV ads stay with you forever.
This is a still from a 1989 commercial to advertise milk - if you are old enough, you know the next line, right?
#liverpool #facup #tvadvertising
This is a still from a 1989 commercial to advertise milk - if you are old enough, you know the next line, right?
#liverpool #facup #tvadvertising
Seeing rumours that this is the new car from Jaguar.
I added Pink Panther, because it’s all I could see anyway!
#jaguar #matketing
I added Pink Panther, because it’s all I could see anyway!
#jaguar #matketing
December 2, 2024 at 5:56 PM
Seeing rumours that this is the new car from Jaguar.
I added Pink Panther, because it’s all I could see anyway!
#jaguar #matketing
I added Pink Panther, because it’s all I could see anyway!
#jaguar #matketing
December 1, 2024 at 5:55 PM
Ahh, lovely snuggle bunny! Looks a little bit like our Bertie 😁
December 1, 2024 at 5:04 PM
Ahh, lovely snuggle bunny! Looks a little bit like our Bertie 😁
They say that when you work from home, you miss out on so much.
It’s true. Today, I get to play sheep number 234,456 in the Waterloo nativity.
#rushhour
It’s true. Today, I get to play sheep number 234,456 in the Waterloo nativity.
#rushhour
November 28, 2024 at 9:13 AM
They say that when you work from home, you miss out on so much.
It’s true. Today, I get to play sheep number 234,456 in the Waterloo nativity.
#rushhour
It’s true. Today, I get to play sheep number 234,456 in the Waterloo nativity.
#rushhour
Interesting to read in Digiday that all six of the agency holding companies have either acquired or developed influencer marketing capabilities in-house.
Essentially, people get more attention than brands:
www.linkedin.com/posts/mikeni...
#influencermarketing #marketing #advertising #socialmedia
Essentially, people get more attention than brands:
www.linkedin.com/posts/mikeni...
#influencermarketing #marketing #advertising #socialmedia
November 26, 2024 at 6:42 AM
Interesting to read in Digiday that all six of the agency holding companies have either acquired or developed influencer marketing capabilities in-house.
Essentially, people get more attention than brands:
www.linkedin.com/posts/mikeni...
#influencermarketing #marketing #advertising #socialmedia
Essentially, people get more attention than brands:
www.linkedin.com/posts/mikeni...
#influencermarketing #marketing #advertising #socialmedia
Hey Chat GPT, show me an image of what you think my life looks like …
November 24, 2024 at 9:22 AM
Hey Chat GPT, show me an image of what you think my life looks like …
Watching youth football in the driving wind and rain is only for the brave and insane! 🤣
#football #grassroots
#football #grassroots
November 23, 2024 at 11:57 AM
Watching youth football in the driving wind and rain is only for the brave and insane! 🤣
#football #grassroots
#football #grassroots
Gender equality - I loved this conversation with Lori Meakin, author of the book No More Menemies and CEO of The Others & Me.
Watch YouTube - www.youtube.com/watch?v=Aqz9...
Listen on Spotify - open.spotify.com/episode/6sVd...
#genderequality #media #advertising
Watch YouTube - www.youtube.com/watch?v=Aqz9...
Listen on Spotify - open.spotify.com/episode/6sVd...
#genderequality #media #advertising
November 20, 2024 at 2:02 PM
Gender equality - I loved this conversation with Lori Meakin, author of the book No More Menemies and CEO of The Others & Me.
Watch YouTube - www.youtube.com/watch?v=Aqz9...
Listen on Spotify - open.spotify.com/episode/6sVd...
#genderequality #media #advertising
Watch YouTube - www.youtube.com/watch?v=Aqz9...
Listen on Spotify - open.spotify.com/episode/6sVd...
#genderequality #media #advertising
Bluesky is trending at #1 for iOS app downloads in the UK, according to Similarweb
www.similarweb.com/top-apps/app...
#bluesky #mobile #socialmedia #uk
www.similarweb.com/top-apps/app...
#bluesky #mobile #socialmedia #uk
November 18, 2024 at 8:58 AM
Bluesky is trending at #1 for iOS app downloads in the UK, according to Similarweb
www.similarweb.com/top-apps/app...
#bluesky #mobile #socialmedia #uk
www.similarweb.com/top-apps/app...
#bluesky #mobile #socialmedia #uk
Amstrad CPC464 for me!
November 18, 2024 at 8:32 AM
Amstrad CPC464 for me!
I know this is a serious post, so please excuse my light-hearted entrance, but I couldn't help think that this might have been their motivation?
November 17, 2024 at 3:37 PM
I know this is a serious post, so please excuse my light-hearted entrance, but I couldn't help think that this might have been their motivation?
November 16, 2024 at 1:55 PM