Mike Nicholson
@mike-sixsells.bsky.social
👨🏻💻 - Founder & CEO at Six Sells
🏢 - Media, Advertising & AdTech
🎙 - Host of The Six Sells Podcast
✏️ - Executive ghostwriter
⚽️ - UEFA B coach | Liverpool & Sutton
🏢 - Media, Advertising & AdTech
🎙 - Host of The Six Sells Podcast
✏️ - Executive ghostwriter
⚽️ - UEFA B coach | Liverpool & Sutton
Gavin Stirrat at Admino talks about how bottom of the funnel
success can’t happen without top of funnel attention
youtu.be/nJHfWYseIFg?...
#Attention #Marketing #Advertising
success can’t happen without top of funnel attention
youtu.be/nJHfWYseIFg?...
#Attention #Marketing #Advertising
Full funnel performance starts with attention
YouTube video by Mike Nicholson & The Six Sells Podcast
youtu.be
July 6, 2025 at 12:05 PM
Gavin Stirrat at Admino talks about how bottom of the funnel
success can’t happen without top of funnel attention
youtu.be/nJHfWYseIFg?...
#Attention #Marketing #Advertising
success can’t happen without top of funnel attention
youtu.be/nJHfWYseIFg?...
#Attention #Marketing #Advertising
“27% of all award entries now mention attention” says Ian
Gibbs at the DMA”
youtu.be/Cap4lFY_tGU?...
#Marketing #Attention #Media
Gibbs at the DMA”
youtu.be/Cap4lFY_tGU?...
#Marketing #Attention #Media
27% of award entries now mention attention says Ian Gibbs
YouTube video by Mike Nicholson & The Six Sells Podcast
youtu.be
July 6, 2025 at 12:02 PM
“27% of all award entries now mention attention” says Ian
Gibbs at the DMA”
youtu.be/Cap4lFY_tGU?...
#Marketing #Attention #Media
Gibbs at the DMA”
youtu.be/Cap4lFY_tGU?...
#Marketing #Attention #Media
Jonathan Haines at Equativ on the power of relevance and curation
youtu.be/7iDgmGwDrS0?...
#Media #Advertising #Marketing
youtu.be/7iDgmGwDrS0?...
#Media #Advertising #Marketing
Jonathan Haines on the power of relevance in advertising
YouTube video by Mike Nicholson & The Six Sells Podcast
youtu.be
July 6, 2025 at 12:00 PM
Jonathan Haines at Equativ on the power of relevance and curation
youtu.be/7iDgmGwDrS0?...
#Media #Advertising #Marketing
youtu.be/7iDgmGwDrS0?...
#Media #Advertising #Marketing
Lorna Wilson at Publicis Groupe in asking the right questions
youtu.be/cV1fXTdyj34?...
#Media #AI #Advertising
youtu.be/cV1fXTdyj34?...
#Media #AI #Advertising
Lorna Wilson on asking the right questions about AI
YouTube video by Mike Nicholson & The Six Sells Podcast
youtu.be
July 6, 2025 at 11:59 AM
Lorna Wilson at Publicis Groupe in asking the right questions
youtu.be/cV1fXTdyj34?...
#Media #AI #Advertising
youtu.be/cV1fXTdyj34?...
#Media #AI #Advertising
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
May 2, 2025 at 4:09 PM
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
Just a reminder not to cut chillies and then rub your eyes! 🌶️ 😭
March 10, 2025 at 6:43 PM
Just a reminder not to cut chillies and then rub your eyes! 🌶️ 😭
Light Years
The National · I Am Easy to Find · Song · 2019
open.spotify.com
January 15, 2025 at 10:59 AM
Why so many deals stall.
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
January 14, 2025 at 7:47 AM
Why so many deals stall.
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
January 5, 2025 at 3:06 PM
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
January 4, 2025 at 5:27 PM
January 1, 2025 at 9:25 PM
Couldn't love this quote any more:
“Between the stimulus and the response there is a space”.
The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.
#holocaust #psychotherapy
“Between the stimulus and the response there is a space”.
The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.
#holocaust #psychotherapy
December 30, 2024 at 11:57 AM
Couldn't love this quote any more:
“Between the stimulus and the response there is a space”.
The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.
#holocaust #psychotherapy
“Between the stimulus and the response there is a space”.
The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.
#holocaust #psychotherapy
Santa avoiding attention on Christmas Eve is a feature, but for your advertising, it’s bug.
www.linkedin.com/pulse/christ...
#advertising #media #creative
www.linkedin.com/pulse/christ...
#advertising #media #creative
A Christmas wish for 2025: Media, Creative and Attention join forces
To wrap 2024, I want to share what I’ve learned from Mike Follett, Karen Nelson-Field, and Rory Sutherland about the elusive art of attention in advertising. Advertising Effectiveness Needs Two Things...
www.linkedin.com
December 24, 2024 at 12:32 PM
Santa avoiding attention on Christmas Eve is a feature, but for your advertising, it’s bug.
www.linkedin.com/pulse/christ...
#advertising #media #creative
www.linkedin.com/pulse/christ...
#advertising #media #creative
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.
Hope you have a great break 🧡
Hope you have a great break 🧡
December 23, 2024 at 5:16 PM
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.
Hope you have a great break 🧡
Hope you have a great break 🧡
Lovely to end the year by publishing this episode with the awesome Fern!
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
December 20, 2024 at 4:43 PM
Lovely to end the year by publishing this episode with the awesome Fern!
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
Reposted by Mike Nicholson
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇
go.bsky.app/KGUe8Lj
go.bsky.app/KGUe8Lj
December 14, 2024 at 5:39 PM
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇
go.bsky.app/KGUe8Lj
go.bsky.app/KGUe8Lj
Any box set recommendations for me this evening?
Things we’ve liked recently:
▶️ Black Doves
▶️ Before I kill you
Things we’ve liked recently:
▶️ Black Doves
▶️ Before I kill you
December 12, 2024 at 7:50 PM
Any box set recommendations for me this evening?
Things we’ve liked recently:
▶️ Black Doves
▶️ Before I kill you
Things we’ve liked recently:
▶️ Black Doves
▶️ Before I kill you
Black Doves is worth a watch! 👀
December 9, 2024 at 9:35 PM
Black Doves is worth a watch! 👀
Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have:
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
December 9, 2024 at 1:25 PM
Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have:
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
1 - Both groups?
2 - Neither group?
3 - Something else?
#omnicom #ipg #media #advertising
www.omnicomgroup.com/newsroom/omn...
At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday.
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
December 8, 2024 at 1:17 PM
At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday.
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties.
Never in doubt! 🤣
#suttonunited #football
A game of two halves 💛🤎
December 7, 2024 at 5:35 PM
A game of two halves 💛🤎
Spotify has a beautiful habit of throwing up a song from years ago that I would never have searched for, but am so glad is in my ears once again!
open.spotify.com/track/6G7PVl...
#madonna #80s
open.spotify.com/track/6G7PVl...
#madonna #80s
Crazy for You - Edit
open.spotify.com
December 6, 2024 at 8:36 PM
Spotify has a beautiful habit of throwing up a song from years ago that I would never have searched for, but am so glad is in my ears once again!
open.spotify.com/track/6G7PVl...
#madonna #80s
open.spotify.com/track/6G7PVl...
#madonna #80s
Trigger Warning: This story discusses cardiac arrest and sudden death.
"Would Dad still be here if I knew, then, what a cardiac arrest looked like"?
Clare’s story:
www.linkedin.com/posts/mikeni...
#lifesaver
"Would Dad still be here if I knew, then, what a cardiac arrest looked like"?
Clare’s story:
www.linkedin.com/posts/mikeni...
#lifesaver
Mike Nicholson on LinkedIn: Trigger Warning: This story discusses cardiac arrest and sudden death…
Trigger Warning: This story discusses cardiac arrest and sudden death. "Would Dad still be here if I knew, then, what a cardiac arrest looked like"? ⤵
This is…
www.linkedin.com
December 6, 2024 at 6:59 PM
Trigger Warning: This story discusses cardiac arrest and sudden death.
"Would Dad still be here if I knew, then, what a cardiac arrest looked like"?
Clare’s story:
www.linkedin.com/posts/mikeni...
#lifesaver
"Would Dad still be here if I knew, then, what a cardiac arrest looked like"?
Clare’s story:
www.linkedin.com/posts/mikeni...
#lifesaver
If I were to say to you that active listening should be required learning at school, would you agree?
Such an important life skill that is too often left to chance.
#activelistening
Such an important life skill that is too often left to chance.
#activelistening
December 6, 2024 at 1:56 PM
If I were to say to you that active listening should be required learning at school, would you agree?
Such an important life skill that is too often left to chance.
#activelistening
Such an important life skill that is too often left to chance.
#activelistening