Really clever #OOH ad placement from @netflix.com on the tube
October 14, 2025 at 7:04 AM
Really clever #OOH ad placement from @netflix.com on the tube
An appropriate time to finish #Yield by @aripaparo.com as #ATS London kicks off today. A brilliant chronicle of a seismic shift in #advertising and some pretty nefarious/criminal behaviour
September 9, 2025 at 7:35 AM
An appropriate time to finish #Yield by @aripaparo.com as #ATS London kicks off today. A brilliant chronicle of a seismic shift in #advertising and some pretty nefarious/criminal behaviour
How times change. 3G spectrum worth over£22bn years in UK in 2000, but now ...
BBC News - Mobile firm to begin 3G switch off in July
www.bbc.com/news/article...
BBC News - Mobile firm to begin 3G switch off in July
www.bbc.com/news/article...
April 24, 2025 at 10:07 AM
How times change. 3G spectrum worth over£22bn years in UK in 2000, but now ...
BBC News - Mobile firm to begin 3G switch off in July
www.bbc.com/news/article...
BBC News - Mobile firm to begin 3G switch off in July
www.bbc.com/news/article...
The 2nd in the #RTLAdAlliance Living Room series on TV viewing & advertising implications being presented in @curzoncinemas.bsky.social Hoxton
April 1, 2025 at 9:09 AM
The 2nd in the #RTLAdAlliance Living Room series on TV viewing & advertising implications being presented in @curzoncinemas.bsky.social Hoxton
Congrats to the #Roku team on two wins for The #Spiderwick Chronciles at the 2025 Children’s and Family #Emmy Awards #RokuOriginals
March 18, 2025 at 5:07 PM
Congrats to the #Roku team on two wins for The #Spiderwick Chronciles at the 2025 Children’s and Family #Emmy Awards #RokuOriginals
Insight from #Ampere around the extent to which new #SVOD subscribers in UK are actually re-joining; more focus on #retention warranted #CTVWS
March 11, 2025 at 11:42 AM
Insight from #Ampere around the extent to which new #SVOD subscribers in UK are actually re-joining; more focus on #retention warranted #CTVWS
March 6, 2025 at 2:21 PM
The Roku Channel now 1.9% of all US TV viewing hours in latest Nielsen Gauge report, up 12% YoY #streaming
December 11, 2024 at 5:17 PM
The Roku Channel now 1.9% of all US TV viewing hours in latest Nielsen Gauge report, up 12% YoY #streaming
During the Olympics, NBCU saw $500M USD of ad revenue from 'new to TV' advertisers; programmatic access to #CTV democratising the medium #FTVAGlobal
December 11, 2024 at 12:30 PM
During the Olympics, NBCU saw $500M USD of ad revenue from 'new to TV' advertisers; programmatic access to #CTV democratising the medium #FTVAGlobal
Interesting to see local approach to #CTV ad sales from @filmandseries.bsky.social; via Sky in UK, via partners in Scandinavia and direct in other European markets #FTVAGlobal
December 11, 2024 at 12:14 PM
Interesting to see local approach to #CTV ad sales from @filmandseries.bsky.social; via Sky in UK, via partners in Scandinavia and direct in other European markets #FTVAGlobal
December 11, 2024 at 12:02 PM
Recapping the value of varying ad creative to different audience targets within #CTV from Nicola Lewis @groupm.bsky.social Nexus #FTVAGlobal
December 11, 2024 at 11:55 AM
Recapping the value of varying ad creative to different audience targets within #CTV from Nicola Lewis @groupm.bsky.social Nexus #FTVAGlobal
Insight from RTL; 9 of top 10 shows by total audience viewing originally aired on linear TV - only Bridgerton an original #FTVAGlobal
December 11, 2024 at 11:43 AM
Insight from RTL; 9 of top 10 shows by total audience viewing originally aired on linear TV - only Bridgerton an original #FTVAGlobal
The need for @netflix.com's own ad tech driven by desire to be able to innovate around ad formats, though DV360 & TTD access will continue #FTVAGlobal
December 11, 2024 at 10:26 AM
The need for @netflix.com's own ad tech driven by desire to be able to innovate around ad formats, though DV360 & TTD access will continue #FTVAGlobal
How Virtual Minds transformed TV audience & ad measurement in Austria,breducing zero-rated spots by 95% #FTVAGlobal
December 10, 2024 at 2:49 PM
How Virtual Minds transformed TV audience & ad measurement in Austria,breducing zero-rated spots by 95% #FTVAGlobal
Roku and System1 study of how receptivity to advertising whilst watching in an #AVOD environment drives increased value for advertisers #FTVAGlobal
December 10, 2024 at 2:34 PM
Roku and System1 study of how receptivity to advertising whilst watching in an #AVOD environment drives increased value for advertisers #FTVAGlobal
...and how effective were those ads, as measured by free recall questioning up to 1 hour post-exposure #FTVAGlobal
December 10, 2024 at 2:14 PM
...and how effective were those ads, as measured by free recall questioning up to 1 hour post-exposure #FTVAGlobal
Study of ad load per hour per viewer using eye tracking of DACH consumers by EyeSquare shows wildly different results by type/platform #FTVAGlobal
December 10, 2024 at 2:12 PM
Study of ad load per hour per viewer using eye tracking of DACH consumers by EyeSquare shows wildly different results by type/platform #FTVAGlobal
Responsibility for CRM moved alongside performance marketing at Direct Line; no more ATL/BTL distinction now that the data is portable and can inform #CTV targeting #FTVAGlobal
December 10, 2024 at 12:40 PM
Responsibility for CRM moved alongside performance marketing at Direct Line; no more ATL/BTL distinction now that the data is portable and can inform #CTV targeting #FTVAGlobal
The People's Postcode Lottery spend 50% of £65M annual ad budget on AV in UK, focused entirely on audience 25+. 7Stars used @thinkboxtv.bsky.social 'Need States' insight to drive effectiveness #FTVAGlobal
December 10, 2024 at 12:25 PM
The People's Postcode Lottery spend 50% of £65M annual ad budget on AV in UK, focused entirely on audience 25+. 7Stars used @thinkboxtv.bsky.social 'Need States' insight to drive effectiveness #FTVAGlobal
The value of 1PD for brands increasingly about predictive analytics versus exclusively deterministic targeting; Sarah Walker Choreograph EMEA with @laurenfwetzel.bsky.social @infosum.bsky.social #FTVAGlobal
December 10, 2024 at 12:05 PM
The value of 1PD for brands increasingly about predictive analytics versus exclusively deterministic targeting; Sarah Walker Choreograph EMEA with @laurenfwetzel.bsky.social @infosum.bsky.social #FTVAGlobal
TV advertising works. That's it. That's the skeet. #FTVAGlobal
December 10, 2024 at 11:50 AM
TV advertising works. That's it. That's the skeet. #FTVAGlobal
Learning how ITV control for the 'pesky arial problem' in analysing UK campaign effectiveness data #FTVAGlobal
December 10, 2024 at 11:47 AM
Learning how ITV control for the 'pesky arial problem' in analysing UK campaign effectiveness data #FTVAGlobal