Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term

Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.

The Agentic RTB Framework (ARTF) represents the evolution of real-time bidding into a high-speed, agentic environment

Last month, Roku entered the UK free ad-supported streaming TV

The first celebrity series was a big ratings hit, with the winner collecting £87,500 for charity.

Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

Roku's content distribution director speaks with host Jack Benjamin about its recent developments in FAST and SVOD, what makes the UK TV market unique, and how it works with its content partners to improve discoverability.

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming vi...

At the 70th anniversary of broadcast ads, TV is still the jewel in the crown – but marketers need to keep a firm grip on ROI. TV advertising is officially 70 years old, with the anniversary of the launch of ITV being marked this week. The inauguration of Britain’s first commercially funded TV channel came right at the start of the baby boom, ushering in the mass market (and mass reach) era. And new data from Kantar’s Media Reactions 2025 reveals that broadcast TV is still marketers’ most trusted ad channel today, with 55% saying ads on TV are trustworthy. But we’d been led to believe that TV was on its way out – no one watches linear programming any more, right? And despite developments in gen AI, high production costs mean TV ads take up a disproportionate share of the budget, making them an obvious place to look for savings when times are tough. Our new research shows that a net 26% of marketers plan to decrease their spend on linear TV next year, but that’s offset by a net 54% of marketers planning to invest more in TV streaming, and 19% spending more on product placement on TV and online video. Read more here

The streaming service aims to drive opportunities for advertisers and boost its ads business.

Listen (3:18 mins) Earlier today, Netflix and Amazon Ads announced a DSP partnership (link), three months after Amazon announced DSP partnerships with Roku (link) and Disney (link) at Cannes Lions.…

Lisa Holme, a veteran of Warner Bros. Discovery and Hulu, is joining Roku Media as head of content.

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

Deal could raise billions of dollars and end Japanese company’s global ambitions in AI-hit industry

UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

The TV ad depicted two black models with skin problems and a white model without.

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?

Experts say free versions of such apps or services may carry potential security and privacy risks.