Mike Shaw
banner
mike-shaw.bsky.social
Mike Shaw
@mike-shaw.bsky.social
Ad guy in London. Roku.
I was today years old when I discovered that November 21st was World #TV Day. Happy TVD to all who celebrate
www.thinkbox.tv/why-tv
Why TV?
Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term
www.thinkbox.tv
November 21, 2025 at 11:15 AM
Search begins for a new CEO at UK TV measurement JIC #BARB as Justin Sampson announces intention to leave after 14 years in post UK #CTV #advertising uk.themedialeader.com/justin-samps...
Justin Sampson to step down as Barb CEO
Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.
uk.themedialeader.com
November 18, 2025 at 9:16 AM
New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...
Agentic RTB Framework (ARTF) | IAB Tech Lab
The Agentic RTB Framework (ARTF) represents the evolution of real-time bidding into a high-speed, agentic environment
iabtechlab.com
November 17, 2025 at 11:54 AM
Good discussion with @videoweek.bsky.social on the take-up of #FAST channels in the UK #CTV #AVOD #Roku

videoweek.com/2025/11/10/e...
Every Sport Will Have a FAST Channel Predicts Roku in UK FAST Launch
Last month, Roku entered the UK free ad-supported streaming TV
videoweek.com
November 11, 2025 at 10:37 AM
Excellent news.

BBC News - Celebrity Traitors to return for a second series in 2026
www.bbc.com/news/article...
Celebrity Traitors to return for a second series in 2026
The first celebrity series was a big ratings hit, with the winner collecting £87,500 for charity.
www.bbc.com
November 10, 2025 at 7:15 PM
The future of a viable, effective UK #advertising industry depends on addressing the issues highlighted by the #AdvertisingWhoCares group. Get involved.

www.advertisingwhocares.org/events/awc-2...
Positive change for Adland | Who Cares
www.advertisingwhocares.org
November 5, 2025 at 8:38 AM
#Roku launches Roku Ads API to help partners push custom audiences, pull reporting into BI tools and unlock in-platform attribution #CTV
newsroom.roku.com/news/2025/11...
Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
newsroom.roku.com
November 4, 2025 at 2:40 PM
New guidelines from #IAB around using #CTV for performance and conversion APIs to help prove effectiveness #advertising #AVOD #FAST

www.mediapost.com/publications...
IAB Releases Guidelines For Using CTV As Performance Channel
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting...
www.mediapost.com
October 31, 2025 at 9:02 AM
Really clever #OOH ad placement from @netflix.com on the tube
October 14, 2025 at 7:04 AM
Updated UI from #Spotify aimed at incresing engagement and hence ad opportunities #advertising uk.themedialeader.com/spotify-impr...
Spotify improves user experience on free tier
The streaming service aims to drive opportunities for advertisers and boost its ads business.
uk.themedialeader.com
September 16, 2025 at 3:40 PM
Good summary of how the #Amazon #DSP partnerships are creating a category-killing platform, underpinned by the tonnage and quality of signal lightshedtmt.com/2025/09/10/s...
Streaming Frenemies: Amazon DSP Partners with Netflix as Trade Desk Headwinds Grow
Listen (3:18 mins) Earlier today, Netflix and Amazon Ads announced a DSP partnership (link), three months after Amazon announced DSP partnerships with Roku (link) and Disney (link) at Cannes Lions.…
lightshedtmt.com
September 10, 2025 at 8:13 PM
An appropriate time to finish #Yield by @aripaparo.com as #ATS London kicks off today. A brilliant chronicle of a seismic shift in #advertising and some pretty nefarious/criminal behaviour
September 9, 2025 at 7:35 AM
#Roku set to launch 40 #FAST channels in October through The Roku Channel and new Live TV zone #CTV #advertising newsroom.roku.com/news/2025/08...
Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
newsroom.roku.com
September 1, 2025 at 1:53 PM
Buyers sought for #Dentsu $4.5bn USD net revenue international business #advertising www.ft.com/content/cc3d...
Advertising group Dentsu explores sale of international business
Deal could raise billions of dollars and end Japanese company’s global ambitions in AI-hit industry
www.ft.com
August 29, 2025 at 10:06 AM
The democratisation of #TV #advertising has arrived. Interesting review of how SMBs in UK will get involved as more buying options and types of ad unit facilitate performance, whether that is defined by brand impact or response or anything in between:
uk.themedialeader.com/tv-is-gettin...
TV is getting easier to buy. How interested are SMBs?
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.
uk.themedialeader.com
August 21, 2025 at 10:55 AM
Interesting to see one of the 0.05% of times that #Clearcast approved ad creatives have a compliant upheld by the UK's Advertising Standards Authority (data from the 2021 cohort in the 10th edition of Clearcast's guide for media agencies): www.bbc.co.uk/news/article...
Sanex shower gel ad banned over racial stereotype
The TV ad depicted two black models with skin problems and a white model without.
www.bbc.co.uk
August 20, 2025 at 11:02 AM
For owners of marketing budget, a salutary lesson of the importance of making sure your agents know what they are getting when they invest it from @nickmanning.bsky.social in @themedialeader.bsky.social: uk.themedialeader.com/truth-matter...
Truth matters in media planning. How can we get it back?
Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
uk.themedialeader.com
August 20, 2025 at 10:51 AM
The next tender process for the #BARB establishment survey in the UK is now live #TV #Measurement uk.themedialeader.com/barb-launche...
Barb launches invitation to tender for Establishment Survey
The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
uk.themedialeader.com
August 5, 2025 at 9:33 AM
Excellent summary of the difference between what YouTube wants and what it is prepared to do, from @themedialeader.bsky.social. "I don’t really think YouTube wants to ‘be TV,’ but it certainly wants the budgets it believes its audience scale should command" uk.themedialeader.com/barb-lifts-t...
Barb lifts the lid on YouTube’s viewership reality
Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
uk.themedialeader.com
August 4, 2025 at 12:11 PM
The predictable law of unintended consequences as age verification online becomes mandatory for UK consumers www.bbc.co.uk/news/article...
VPNs top App Store charts as UK age verification kick in
Experts say free versions of such apps or services may carry potential security and privacy risks.
www.bbc.co.uk
July 28, 2025 at 3:24 PM