Martin Waxman
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martinwaxman.bsky.social
Martin Waxman
@martinwaxman.bsky.social
Thinking about A.I. Not a bot … yet.
Sometimes I long for analog media. When publishers like the Yellow Pages helped customers find brands. Today, generative engine optimization (GEO) plays a major role. GEO 101 is what I cover in the latest AI and Digital Marketing Trends newsletter. Check it out!

www.linkedin.com/pulse/yellow...
September 8, 2025 at 9:34 PM
Do you chase the latest AI apps? Or slow down to test new tools and figure out if they push your creativity and help achieve your goals? How do you find a balance? That's what I talk about in the current issue of my AI and Dig Marketing Trends newsletter: lnkd.in/eJs_izvR. What's your approach?
August 30, 2025 at 7:32 PM
Are you feeling overwhelmed by AI and all the promises, risks, and hype? How can you use AI in a way that boosts your ideas and takes you to new creative heights? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out.
www.linkedin.com/pulse/ai-boo...
June 26, 2025 at 11:58 PM
As we rush toward a generative AI future, there's so much uncertainty about the skills we need. Which is why I looked to the past for clues to ground us and offer a more optimistic view. Check out my Digital Marketing Trends newsletter for more. www.linkedin.com/pulse/lookin...
June 9, 2025 at 4:04 PM
Did last week's AI news make you feel like you were fast-forwarding into the future? 🔮 🔮🔮 How do you sort through the noise and keep up? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/rushin...
May 26, 2025 at 5:57 PM
With so many tech and generative AI tools, many of which do essentially the same thing, how do you select the ones that work best for your needs? In this week's Digital Marketing Newsletter, I share an easy to use 7-step process. Check it out. www.linkedin.com/pulse/how-ch...
May 15, 2025 at 7:37 PM
Now that ChatGPT remembers everything about you including your likes, dislikes and past interactions, will you develop a shared memory with your bot? if your AI uses that knowledge to evoke nostalgia, how will that change your relationships and who—or what—you trust? www.linkedin.com/pulse/power-...
April 17, 2025 at 7:07 PM
I often come up with captions I think might make a good cartoon, but my drawing skills are poor. So starting with a photo, I went back and forth with ChatGPT's new image generator. Then I came up with this caption. Not quite New Yorker-ready, but not bad.
April 2, 2025 at 8:40 PM
Maybe it's because I've been watching 'Severance', but don't personal AI agents have a lot in common with 'Innies'. How might your human-AI agent relationship play out? That's what I talk about in my Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/person...
March 30, 2025 at 10:01 PM
Should tech firms focus on Tools AI, to people's intelligence / creativity? Or artificial general intelligence that's so smart, it could outshine us at everything? That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/genera...
March 18, 2025 at 7:09 PM
Are you OK outsourcing your content marketing to generative AI and grading its output? Or do you prefer to take a more active role in creativity? That's what I talk about in this week's Digital Marketing newsletter. Maker or marker ... Where do you stand?
www.linkedin.com/pulse/maker-...
March 3, 2025 at 5:43 PM
Who's a better writer? You (a person) or gen AI? I think you know where I stand. But I'm not to afraid to admit the human-chatbot competition is a really close race. That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/human-...
February 18, 2025 at 12:41 AM
All the world's a stage and AI's becoming its biggest player. And I'm not just thinking of AI agents. In my Digital Marketing Trends newsletter, I talk about the performative aspects of generative AI, how it's designed to take a starring role. Are you ready? www.linkedin.com/pulse/perfor...
February 3, 2025 at 9:12 PM
Let me ask you a question: What do you love to do at work? And which parts of your job are you unwilling to give up to generative AI? That's the topic for my Digital Marketing Trends newsletter, the last one before the holidays! www.linkedin.com/pulse/story-...
December 16, 2024 at 8:15 PM
With generative AI tools, it's easier than ever to produce tons of dull, generic content. That will bore, rather than engage your customer. Instead, trim your writing down to its essentials. How do you do that? I share tips in my latest newsletter. Check it out! www.linkedin.com/pulse/conten...
November 17, 2024 at 9:01 PM
Trying for a literal beginning, but the sky is a bit grey. Still, I always find the first post is the one I agonize over so best to get it out of the way. Hello!
November 15, 2024 at 3:48 PM