Martin Waxman
@martinwaxman.bsky.social
Thinking about A.I. Not a bot … yet.
Reposted by Martin Waxman
In FIR 487, @shelholtz.bsky.social & @nevillehobson.xyz unpack @martinwaxman.bsky.social thoughtful post about pressing pause to make room for curiosity, quality, and quiet.
When the AI conversation turns into a crowded superhighway, this isn't quitting – it’s recalibrating
🎧 bit.ly/4onmHwV
When the AI conversation turns into a crowded superhighway, this isn't quitting – it’s recalibrating
🎧 bit.ly/4onmHwV
FIR #487: Beyond the Churn - Slower Publishing, Deeper Thinking, Better Outcomes - FIR Podcast Network
What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman -- digital strategist and LinkedIn Learning instructor -- pressed pause on the c...
www.firpodcastnetwork.com
November 5, 2025 at 7:44 PM
In FIR 487, @shelholtz.bsky.social & @nevillehobson.xyz unpack @martinwaxman.bsky.social thoughtful post about pressing pause to make room for curiosity, quality, and quiet.
When the AI conversation turns into a crowded superhighway, this isn't quitting – it’s recalibrating
🎧 bit.ly/4onmHwV
When the AI conversation turns into a crowded superhighway, this isn't quitting – it’s recalibrating
🎧 bit.ly/4onmHwV
Reposted by Martin Waxman
We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.
October 1, 2025 at 2:38 PM
We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.
Reposted by Martin Waxman
How do you stay gainfully employed as a freelancer for decades? For 30+ years, @martinwaxman.bsky.social has consistently pivoted both by strategy and need.
Making regular changes to your focus can ensure you're contributions remain valuable, you're top of mind to clients, and you stay motivated.
Making regular changes to your focus can ensure you're contributions remain valuable, you're top of mind to clients, and you stay motivated.
Pivoting your way to career longevity — Martin Waxman on three decades of freelancing
Howdy! This is Career Freelancer, weekly insights on how to embrace freelancing as a long-term career path, not just a stopgap between roles. Learn what strategies and tactics professional freelancers...
www.linkedin.com
September 23, 2025 at 5:35 PM
How do you stay gainfully employed as a freelancer for decades? For 30+ years, @martinwaxman.bsky.social has consistently pivoted both by strategy and need.
Making regular changes to your focus can ensure you're contributions remain valuable, you're top of mind to clients, and you stay motivated.
Making regular changes to your focus can ensure you're contributions remain valuable, you're top of mind to clients, and you stay motivated.
Sometimes I long for analog media. When publishers like the Yellow Pages helped customers find brands. Today, generative engine optimization (GEO) plays a major role. GEO 101 is what I cover in the latest AI and Digital Marketing Trends newsletter. Check it out!
www.linkedin.com/pulse/yellow...
www.linkedin.com/pulse/yellow...
September 8, 2025 at 9:34 PM
Sometimes I long for analog media. When publishers like the Yellow Pages helped customers find brands. Today, generative engine optimization (GEO) plays a major role. GEO 101 is what I cover in the latest AI and Digital Marketing Trends newsletter. Check it out!
www.linkedin.com/pulse/yellow...
www.linkedin.com/pulse/yellow...
Do you chase the latest AI apps? Or slow down to test new tools and figure out if they push your creativity and help achieve your goals? How do you find a balance? That's what I talk about in the current issue of my AI and Dig Marketing Trends newsletter: lnkd.in/eJs_izvR. What's your approach?
August 30, 2025 at 7:32 PM
Do you chase the latest AI apps? Or slow down to test new tools and figure out if they push your creativity and help achieve your goals? How do you find a balance? That's what I talk about in the current issue of my AI and Dig Marketing Trends newsletter: lnkd.in/eJs_izvR. What's your approach?
The movie 'Cool Hand Luke' talked about a failure to communicate. That's the same issue many of us have with AI. Humans and AI speak a different language, or 2 distinct dialects: human and machine. How do you get over the barrier? www.linkedin.com/pulse/learni...
Learning How to Speak the Same Language as Generative AI
Tips on how to ensure you and AI are speaking the same language, including, blending structured and conversational prompts, using delimiters and adding detail.
www.linkedin.com
July 27, 2025 at 9:43 PM
The movie 'Cool Hand Luke' talked about a failure to communicate. That's the same issue many of us have with AI. Humans and AI speak a different language, or 2 distinct dialects: human and machine. How do you get over the barrier? www.linkedin.com/pulse/learni...
Most of us expect gen AI tools to be fast. So how can you embrace patience, slow down and think through what you want from your bot so the LLM produces better results? That's what I talk about in this week's AI and Digital Marketing Trends newsletter. Check it out! www.linkedin.com/pulse/patien...
Patience: The Secret Sauce for Generative AI
5 tips on how to slow down when you use generative AI. And why you should take the time and patience to craft a more detailed and reflective prompt.
www.linkedin.com
July 14, 2025 at 7:41 PM
Most of us expect gen AI tools to be fast. So how can you embrace patience, slow down and think through what you want from your bot so the LLM produces better results? That's what I talk about in this week's AI and Digital Marketing Trends newsletter. Check it out! www.linkedin.com/pulse/patien...
How do you shift your AI use from productivity to 'augmentation' and creativity? That's what I'm covering in a new applied AI exec ed course from @McMasterMCM. It's open to everyone. Here's how to find out more: lu.ma/ire0xuo1
Applied Generative AI for Creativity: Writing, Research, and Multimedia Storytelling · Luma
Gen AI is revolutionizing the creative workplace! Join MCM’s Martin Waxman for Applied Generative AI for Creativity, a new two-afternoon virtual workshop that…
lu.ma
July 5, 2025 at 3:30 PM
How do you shift your AI use from productivity to 'augmentation' and creativity? That's what I'm covering in a new applied AI exec ed course from @McMasterMCM. It's open to everyone. Here's how to find out more: lu.ma/ire0xuo1
Are you feeling overwhelmed by AI and all the promises, risks, and hype? How can you use AI in a way that boosts your ideas and takes you to new creative heights? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out.
www.linkedin.com/pulse/ai-boo...
www.linkedin.com/pulse/ai-boo...
June 26, 2025 at 11:58 PM
Are you feeling overwhelmed by AI and all the promises, risks, and hype? How can you use AI in a way that boosts your ideas and takes you to new creative heights? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out.
www.linkedin.com/pulse/ai-boo...
www.linkedin.com/pulse/ai-boo...
AI is getting smarter and we're moving closer to general AI. What are the existential risks for humanity? Here's a good overview of p(doom) and why we should all be paying attention: www.axios.com/2025/06/16/a...
Behind the Curtain: What if predictions of humanity-destroying AI are right?
Everyone assumes AI optimists and doomers are simply exaggerating. But no one asks: "Well, what if they're right?"
www.axios.com
June 17, 2025 at 5:47 PM
AI is getting smarter and we're moving closer to general AI. What are the existential risks for humanity? Here's a good overview of p(doom) and why we should all be paying attention: www.axios.com/2025/06/16/a...
As we rush toward a generative AI future, there's so much uncertainty about the skills we need. Which is why I looked to the past for clues to ground us and offer a more optimistic view. Check out my Digital Marketing Trends newsletter for more. www.linkedin.com/pulse/lookin...
June 9, 2025 at 4:04 PM
As we rush toward a generative AI future, there's so much uncertainty about the skills we need. Which is why I looked to the past for clues to ground us and offer a more optimistic view. Check out my Digital Marketing Trends newsletter for more. www.linkedin.com/pulse/lookin...
Did last week's AI news make you feel like you were fast-forwarding into the future? 🔮 🔮🔮 How do you sort through the noise and keep up? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/rushin...
May 26, 2025 at 5:57 PM
Did last week's AI news make you feel like you were fast-forwarding into the future? 🔮 🔮🔮 How do you sort through the noise and keep up? That's what I talk about in this week's Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/rushin...
With so many tech and generative AI tools, many of which do essentially the same thing, how do you select the ones that work best for your needs? In this week's Digital Marketing Newsletter, I share an easy to use 7-step process. Check it out. www.linkedin.com/pulse/how-ch...
May 15, 2025 at 7:37 PM
With so many tech and generative AI tools, many of which do essentially the same thing, how do you select the ones that work best for your needs? In this week's Digital Marketing Newsletter, I share an easy to use 7-step process. Check it out. www.linkedin.com/pulse/how-ch...
Now that ChatGPT remembers everything about you including your likes, dislikes and past interactions, will you develop a shared memory with your bot? if your AI uses that knowledge to evoke nostalgia, how will that change your relationships and who—or what—you trust? www.linkedin.com/pulse/power-...
April 17, 2025 at 7:07 PM
Now that ChatGPT remembers everything about you including your likes, dislikes and past interactions, will you develop a shared memory with your bot? if your AI uses that knowledge to evoke nostalgia, how will that change your relationships and who—or what—you trust? www.linkedin.com/pulse/power-...
I often come up with captions I think might make a good cartoon, but my drawing skills are poor. So starting with a photo, I went back and forth with ChatGPT's new image generator. Then I came up with this caption. Not quite New Yorker-ready, but not bad.
April 2, 2025 at 8:40 PM
I often come up with captions I think might make a good cartoon, but my drawing skills are poor. So starting with a photo, I went back and forth with ChatGPT's new image generator. Then I came up with this caption. Not quite New Yorker-ready, but not bad.
Maybe it's because I've been watching 'Severance', but don't personal AI agents have a lot in common with 'Innies'. How might your human-AI agent relationship play out? That's what I talk about in my Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/person...
March 30, 2025 at 10:01 PM
Maybe it's because I've been watching 'Severance', but don't personal AI agents have a lot in common with 'Innies'. How might your human-AI agent relationship play out? That's what I talk about in my Digital Marketing Trends newsletter. Check it out. www.linkedin.com/pulse/person...
Should tech firms focus on Tools AI, to people's intelligence / creativity? Or artificial general intelligence that's so smart, it could outshine us at everything? That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/genera...
March 18, 2025 at 7:09 PM
Should tech firms focus on Tools AI, to people's intelligence / creativity? Or artificial general intelligence that's so smart, it could outshine us at everything? That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/genera...
You've heard the expression 'humans in the loop' when it comes to using generative AI tools. That's something I strongly believe.
But with autonomous AI agents where do you draw the loop? And how do you decide which decisions should be made by people and which by AI?
www.axios.com/2025/03/06/h...
But with autonomous AI agents where do you draw the loop? And how do you decide which decisions should be made by people and which by AI?
www.axios.com/2025/03/06/h...
"Humans in the loop" make AI work — for now
But there's a huge range of ideas about what that loop is and where people fit into it.
www.axios.com
March 6, 2025 at 10:46 PM
You've heard the expression 'humans in the loop' when it comes to using generative AI tools. That's something I strongly believe.
But with autonomous AI agents where do you draw the loop? And how do you decide which decisions should be made by people and which by AI?
www.axios.com/2025/03/06/h...
But with autonomous AI agents where do you draw the loop? And how do you decide which decisions should be made by people and which by AI?
www.axios.com/2025/03/06/h...
Are you OK outsourcing your content marketing to generative AI and grading its output? Or do you prefer to take a more active role in creativity? That's what I talk about in this week's Digital Marketing newsletter. Maker or marker ... Where do you stand?
www.linkedin.com/pulse/maker-...
www.linkedin.com/pulse/maker-...
March 3, 2025 at 5:43 PM
Are you OK outsourcing your content marketing to generative AI and grading its output? Or do you prefer to take a more active role in creativity? That's what I talk about in this week's Digital Marketing newsletter. Maker or marker ... Where do you stand?
www.linkedin.com/pulse/maker-...
www.linkedin.com/pulse/maker-...
Who's a better writer? You (a person) or gen AI? I think you know where I stand. But I'm not to afraid to admit the human-chatbot competition is a really close race. That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/human-...
February 18, 2025 at 12:41 AM
Who's a better writer? You (a person) or gen AI? I think you know where I stand. But I'm not to afraid to admit the human-chatbot competition is a really close race. That's what I talk about in this week's Digital Marketing Trends newsletter. What do you think? www.linkedin.com/pulse/human-...
All the world's a stage and AI's becoming its biggest player. And I'm not just thinking of AI agents. In my Digital Marketing Trends newsletter, I talk about the performative aspects of generative AI, how it's designed to take a starring role. Are you ready? www.linkedin.com/pulse/perfor...
February 3, 2025 at 9:12 PM
All the world's a stage and AI's becoming its biggest player. And I'm not just thinking of AI agents. In my Digital Marketing Trends newsletter, I talk about the performative aspects of generative AI, how it's designed to take a starring role. Are you ready? www.linkedin.com/pulse/perfor...
Is 2025 the year of relational AI? Where you'll develop a 'personal' relationship with your own AI agent...that acts autonomously and maybe even knows your credit card numbers and deepest secrets.
Are you ready for a relationship with a bot?
www.linkedin.com/pulse/relati...
Are you ready for a relationship with a bot?
www.linkedin.com/pulse/relati...
Relationships in the Age of Generative AI
Relational AI, the relationships people will have will generative AI agents are starting to take shape. Are you equipped to handle AI persuasion at scale?
www.linkedin.com
January 29, 2025 at 1:09 PM
Is 2025 the year of relational AI? Where you'll develop a 'personal' relationship with your own AI agent...that acts autonomously and maybe even knows your credit card numbers and deepest secrets.
Are you ready for a relationship with a bot?
www.linkedin.com/pulse/relati...
Are you ready for a relationship with a bot?
www.linkedin.com/pulse/relati...
As AI agents become part of the workplace - and maybe your new 'colleagues', Anthropic's chief scientist shared 4 ways agents will improve in 2025: 1) tool use; 2: understanding context; 3) coding; 4) safety www.technologyreview.com/2025/01/11/1...
Anthropic’s chief scientist on 4 ways agents will be even better in 2025
The hottest topic in AI is only just getting started.
www.technologyreview.com
January 13, 2025 at 4:46 PM
As AI agents become part of the workplace - and maybe your new 'colleagues', Anthropic's chief scientist shared 4 ways agents will improve in 2025: 1) tool use; 2: understanding context; 3) coding; 4) safety www.technologyreview.com/2025/01/11/1...
Really enjoyed my discussion with @shelholtz.bsky.social and @nevillehobson.xyz on how generative AI is turning the comms world upside down and why we need to think beyond content creation and use AI in a more strategic and imaginative way. Have a listen and let me know what you think.
🎧 New #FIRinterview! @shelholtz.bsky.social and @nevillehobson.xyz explore the future of AI in PR with @martinwaxman.bsky.social, diving into relational AI, synthetic personas, and more 💡 A must-listen for PR pros - tune in!
#AI #PublicRelations #AIinPR #podcast
bit.ly/4h1RNWW
#AI #PublicRelations #AIinPR #podcast
bit.ly/4h1RNWW
Exploring AI's Future in PR with Martin Waxman - FIR Podcast Network
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence
www.firpodcastnetwork.com
January 8, 2025 at 6:06 PM
Really enjoyed my discussion with @shelholtz.bsky.social and @nevillehobson.xyz on how generative AI is turning the comms world upside down and why we need to think beyond content creation and use AI in a more strategic and imaginative way. Have a listen and let me know what you think.
How can TV news become even less relevant? Make it easier to NOT watch the news at all. And give viewers an AI summary instead. This is coming soon to Gemini-powered Google TVs. Anyone worried about fact checking? Accuracy? Journalistic integrity? Or is it just me?
techcrunch.com/2025/01/06/g...
techcrunch.com/2025/01/06/g...
Google unveils an AI-powered TV that summarizes the news for you at CES 2025 | TechCrunch
Long gone are the days of simply watching the news. Google unveiled the latest version of its TV operating system at CES 2025 on Monday. It uses the
techcrunch.com
January 6, 2025 at 11:42 PM
How can TV news become even less relevant? Make it easier to NOT watch the news at all. And give viewers an AI summary instead. This is coming soon to Gemini-powered Google TVs. Anyone worried about fact checking? Accuracy? Journalistic integrity? Or is it just me?
techcrunch.com/2025/01/06/g...
techcrunch.com/2025/01/06/g...