Martin Bihl
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martinbihl.bsky.social
Martin Bihl
@martinbihl.bsky.social
Creative | Copy | Concept | Collaboration

https://www.martinbihl.com/
Reposted by Martin Bihl
Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola & I explore this question, with forays into Bob Newhart, Richard Pryor, & others. podcasts.apple.com/us/podcast/e... #humour #comedy #senseofhumor
Episode 29-Matt Coppola
Podcast Episode · You're On Mute · 01/30/2025 · 14m
podcasts.apple.com
December 10, 2025 at 12:41 AM
Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied #customers are telling you the rules have changed & you’re not paying attention. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid
Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl
Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.
www.martinbihl.com
December 10, 2025 at 12:57 AM
Reposted by Martin Bihl
When you ask CD/Writer #DerekWalker a question be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked #JimHarper in season 1 - why is #curiousity such an undervalued trait? podcasts.apple.com/us/podcast/e...
Episode 28-Derek Walker
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
December 9, 2025 at 1:45 AM
Reposted by Martin Bihl
In 1962, Ralph Maloney published a book about drinking. In 2007, Mad Men premiered. In 2012, Dover renamed & reprinted Ralph Maloney’s book. Then we reviewed it. This is called progress. Our review: the-agency-review.com/drink-like-m... #advertising #MadMen #drinking @MadMen_AMC @doverpubs
How to Drink Like a Mad Man
Perhaps it is surprising that the revelation we are about to make should occur to us so late in our career. And perhaps downright shocking that it occurs to us here. But it does and the revelation …
the-agency-review.com
December 8, 2025 at 2:44 AM
Eric Pratum asked me questions about life, the universe and everything. I somehow brought it all back to advertising. And yet because Eric is a master host, it doesn’t suck. Shocking. unfoldingthought.com/martin-bihl-... #advertising #creativity #EricPratum #YoureOnMuteThePodcast #TheAgencyReview
Martin Bihl: This Playground Brought to You by Miller Brewing Company - Unfolding Thought
In this episode of The Unfolding Thought Podcast, Eric Pratum speaks with Martin Bihl — writer, strategist, podcaster, and self-described “recovering ad man.” Known for his sharp wit and reflective ta...
unfoldingthought.com
December 9, 2025 at 2:09 AM
Reposted by Martin Bihl
You could be forgiven if you thought the story of the race to develop a more powerful battery was something you would not be interested in. You would be wrong, but you could be forgiven. We review @stevelevine’s #ThePowerhouse: the-agency-review.com/powerhouse #technology @argonne
The Powerhouse
Steve Levine’s The Powerhouse is a fascinating story of the battery business, which we realize sounds like an oxymoron. So let’s unpack that a bit. On the one hand, consider what your life would be…
the-agency-review.com
December 6, 2025 at 8:52 PM
Reposted by Martin Bihl
We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: podcasts.apple.com/us/podcast/e...
Episode 27-Anthony Giaccone
Podcast Episode · You're On Mute · 01/30/2025 · 15m
podcasts.apple.com
December 8, 2025 at 1:39 AM
Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising
Who Are You?: Some thoughts on personas — Martin Bihl
Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?
www.martinbihl.com
December 8, 2025 at 2:39 AM
Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...
Follow the Money — Martin Bihl
I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.
www.martinbihl.com
December 6, 2025 at 8:43 PM
Reposted by Martin Bihl
Relationships are built on and thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. open.spotify.com/episode/1JQT...
Episode 25-Vishakha Nangalia
open.spotify.com
December 6, 2025 at 3:59 AM
Reposted by Martin Bihl
Jason Miles provides some good marketing advice that applies to ANY marketing situation & can never be repeated too often – and then we make an observation that blows everything up. We review #InstagramPower: the-agency-review.com/instagram-po... #advertising #socialmedia #marketing #instagram
Instagram Power
Many years ago, we taught a social media class that focused on making content. We charged the students to find small local businesses that would authorize them to write content (specifically conten…
the-agency-review.com
December 5, 2025 at 4:47 AM
The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers
Talk Talk Talk: Observations about language and change — Martin Bihl
Words matter, of course, but do ALL words matter? Or are some just sounds we make without really thinking about what we're doing? No, those count too. Here's why.
www.martinbihl.com
December 6, 2025 at 4:05 AM
Reposted by Martin Bihl
Love this! Turning 'meh' into 'aha!' is pure genius. So inspiring, thanks for sharing! ✨
December 5, 2025 at 5:30 AM
Reposted by Martin Bihl
What did MadMen teach us when it was on the air? What can it teach us now? We review Jesse Mclean’s #KingsofMadisonAvenue to find out: the-agency-review.com/kings-of-mad... #advertising #MadMen @MadMen_AMC
Kings of Madison Avenue
Advertising has a complicated relationship with Mad Men. On the one hand, the show elevated the grubby hucksterism of failed artists and others to something actually aspirational. It told people in…
the-agency-review.com
December 3, 2025 at 6:45 PM
Reposted by Martin Bihl
Alex Bogusky was famous in his career for breaking new ground. So we asked him a question that we hadn’t asked in Season 1, but that grew out of our conversations then – in which he explores happiness, joy, contentment & more. Episode 24 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 24-Alex Bogusky
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
December 5, 2025 at 4:25 AM
How I found inspiration for copywriters – and everyone else in advertising - while reading mediocre copywriting.

www.martinbihl.com/business-thi...

#advertising #copywriting #AI
The Write Stuff: Observations from an awards show — Martin Bihl
Judging awards shows is a terrific opportunity to be inspired by the great work of peers and competitors. So imagine my surprise when i found myself inspired by work that was somewhat "less than great...
www.martinbihl.com
December 5, 2025 at 4:36 AM
Reposted by Martin Bihl
Embracing curiosity about the future can lead to innovative solutions and adaptability in an ever-changing world. Imagine a society thriving on exploration, not fear. #futurism
The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: podcasts.apple.com/us/podcast/e...
Episode 22-Tim Scott
Podcast Episode · You're On Mute · 01/30/2025 · 16m
podcasts.apple.com
December 2, 2025 at 3:01 PM
Reposted by Martin Bihl
We start by asking the artist Gini Frank Fischer the question we asked Ted Johnston in Season 1 - why some people are #artists and some are not, and end up exploring just how powerful #creativity really is. Episode 23 of #YoureOnMuteThePodcast: open.spotify.com/episode/01bu...
Episode 23-Gini Frank Fischer
open.spotify.com
December 3, 2025 at 6:13 PM
Reposted by Martin Bihl
Why are advertising agencies so bad at selling themselves? And how can they get better at it? Karl Sakas offers a path forward in #InDemandMarketingAgency, which we review here: the-agency-review.com/in-demand-ma... #advertising #adagencies #selfpromotion @karlsakas.bsky.social
The In-Demand Marketing Agency
Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…
the-agency-review.com
December 2, 2025 at 1:10 AM
.#Charles Duhigg’s #ThePowerOfHabit was full of great insights, but there’s one part involving the insights of football coach #TonyDungy that has always intrigued me, though I didn’t quite understand why until a line in #JohanCruyff’s memoir lit the lightbulb: www.martinbihl.com/business-thi...
I Think I Can: an alternative strategy for business — Martin Bihl
Businesses have made a fetish out of doing more with less and extracting every last ounce of "value" from everything. What if there's a different way?
www.martinbihl.com
December 3, 2025 at 6:36 PM
Great creative doesn’t happen randomly. But randomness is a part of the equation. Some thoughts on the #creativeprocess during a #globalpandemic: musebyclios.com/musings/wfh-... @MusebyClio #advertising
WFH and the Randomness That Drives Creativity | Muse by Clios
I had a boss once who said that the creative process can always be made efficient-er, it just can't be made efficient. And what he meant was, there are always parts of what creatives do that are stupi...
musebyclios.com
December 2, 2025 at 1:05 AM
Reposted by Martin Bihl
Why we like having enemies, what that says about how pathetic we are, and what we can do about it. Well, maybe. We review William Scudder and William Duffy’s #MadMen #TheFirstBookofThey: the-agency-review.com/they
The First Book of They
On September 10th, 1813, Oliver Hazard Perry faced a squadron of enemy navy in Lake Erie during America’s War with Britain in 1812. After having his first ship, the USS Lawrence (named for his frie…
the-agency-review.com
December 1, 2025 at 4:06 AM
Reposted by Martin Bihl
The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: podcasts.apple.com/us/podcast/e...
Episode 22-Tim Scott
Podcast Episode · You're On Mute · 01/30/2025 · 16m
podcasts.apple.com
December 2, 2025 at 12:54 AM
Reposted by Martin Bihl
The value of thinking critically is its ability to help us find new solutions to problems. Chris Ebmeyer brings the interesting perspective of how environment, culture & context impact one’s ability to do it at all on Episode 21 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 21-Chris Ebmeyer
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
December 1, 2025 at 3:52 AM