You're On Mute - The Podcast
@youreonmutepodcast.bsky.social
A series of conversations about love, regret, happiness, legacy, hope and other things people don't think they should talk about. Don't worry, they're short, so if you hate one, you'll be on to the next one and hating it before you know it.
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There’s no denying that George Lois was a force in advertising. A force for what? My thoughts: adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution
Remembering George Lois—a tribute to the iconic art director
Industry legend was both accessible hero and inspirational human
adage.com
December 12, 2025 at 12:22 AM
There’s no denying that George Lois was a force in advertising. A force for what? My thoughts: adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution
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In 1983, John Sculley joined Apple. In 1985, he sacked Steve Jobs. In 1993 HE was sacked. But in 1987 he wrote about his time there. We reviewed it to find out how he thought it went: the-agency-review.com/odyssey @JohnSculley1 @Apple #SteveJobs #marketing @Pepsi #advertising #CEO #CMO
Odyssey
Ah, 1987. The year we were introduced to Rick Astley and Photoshop, the year Elliot Page was born and Andy Warhol died. And the year that John Sculley, CEO of Apple Computers, published his memoir,…
the-agency-review.com
December 12, 2025 at 12:34 AM
In 1983, John Sculley joined Apple. In 1985, he sacked Steve Jobs. In 1993 HE was sacked. But in 1987 he wrote about his time there. We reviewed it to find out how he thought it went: the-agency-review.com/odyssey @JohnSculley1 @Apple #SteveJobs #marketing @Pepsi #advertising #CEO #CMO
Strategist Marta La Rock – who spends a lot of time thinking about why people do what they do – believes you shouldn’t have regrets. With, however, two important caveats. Agree? Disagree? Discuss. Episode 32 of #YoureOnMuteThePodcast:
podcasts.apple.com/us/podcast/e...
#regret #MartaLaRock #podcast
podcasts.apple.com/us/podcast/e...
#regret #MartaLaRock #podcast
Episode 32-Marta LaRock
Podcast Episode · You're On Mute · 01/30/2025 · 14m
podcasts.apple.com
December 12, 2025 at 11:11 PM
Strategist Marta La Rock – who spends a lot of time thinking about why people do what they do – believes you shouldn’t have regrets. With, however, two important caveats. Agree? Disagree? Discuss. Episode 32 of #YoureOnMuteThePodcast:
podcasts.apple.com/us/podcast/e...
#regret #MartaLaRock #podcast
podcasts.apple.com/us/podcast/e...
#regret #MartaLaRock #podcast
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Citing neuroscientists like @pauljzak, @gazz_michael, @affectivebrain, @davideagleman, @aaker & more, @LisaCron unpacks how our brains really work & why how you’re building your arguments is really wrong. We review #StoryOrDie: the-agency-review.com/story-or-die #writing #story #advertising
Story or Die
You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …
the-agency-review.com
December 10, 2025 at 8:07 PM
Citing neuroscientists like @pauljzak, @gazz_michael, @affectivebrain, @davideagleman, @aaker & more, @LisaCron unpacks how our brains really work & why how you’re building your arguments is really wrong. We review #StoryOrDie: the-agency-review.com/story-or-die #writing #story #advertising
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How the challenges facing #hospitaladvertising are different from the ones facing other kinds of #advertising. Also how they are not. Thoughts on hospital advertising: www.martinbihl.com/business-thi... #hospitals #healthcareadvertising #doctors
I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl
Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.
www.martinbihl.com
December 10, 2025 at 7:58 PM
How the challenges facing #hospitaladvertising are different from the ones facing other kinds of #advertising. Also how they are not. Thoughts on hospital advertising: www.martinbihl.com/business-thi... #hospitals #healthcareadvertising #doctors
Are #loyalty, #friendship & #love just aspects of the same thing? Can you have one without the others? I push the bounds of my friendship with Fanny Krivoy – & probably her loyalty too – with the question I asked Cameron Weston in Season 1: podcasts.apple.com/us/podcast/e... #YoureOnMuteThePodcast
Episode 31-Fanny Krivoy
Podcast Episode · You're On Mute · 01/30/2025 · 11m
podcasts.apple.com
December 12, 2025 at 12:14 AM
Are #loyalty, #friendship & #love just aspects of the same thing? Can you have one without the others? I push the bounds of my friendship with Fanny Krivoy – & probably her loyalty too – with the question I asked Cameron Weston in Season 1: podcasts.apple.com/us/podcast/e... #YoureOnMuteThePodcast
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Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied #customers are telling you the rules have changed & you’re not paying attention. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid
Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl
Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.
www.martinbihl.com
December 10, 2025 at 12:57 AM
Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied #customers are telling you the rules have changed & you’re not paying attention. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid
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“Of the many dramatic changes that the Web has wrought, the most deleterious to advertising has been the unprecedented economy of abundance it has unleashed.” What this means for agencies & clients alike. We review @AndrewEssex’s #TheEndofAdvertising: the-agency-review.com/end-of-adver...
The End of Advertising
Read enough of these books and trade publications, and attend enough workshops and conferences and seminars, and invariably you will find yourself engaged in arguments around an age old question: I…
the-agency-review.com
December 10, 2025 at 1:08 AM
“Of the many dramatic changes that the Web has wrought, the most deleterious to advertising has been the unprecedented economy of abundance it has unleashed.” What this means for agencies & clients alike. We review @AndrewEssex’s #TheEndofAdvertising: the-agency-review.com/end-of-adver...
“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan on episode 30 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 30-John Heenan
Podcast Episode · You're On Mute · 01/30/2025 · 12m
podcasts.apple.com
December 10, 2025 at 4:32 PM
“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan on episode 30 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
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We work #DavidChase, #PeterThiel, #HoratioAlger & #Herblock into a review of a searing indictment of the #BabyBoomer generation. As if you need more reasons to read it. We review #BruceCannonGibney’s #AGenerationofSociopaths: the-agency-review.com/generation-o... #sociology #history #culture
A Generation of Sociopaths
Each fall, our history teachers would begin the schoolyear promising us that when June rolled around, we’d have worked our way through the dusty decades and would be discussing current events in th…
the-agency-review.com
December 9, 2025 at 2:24 AM
We work #DavidChase, #PeterThiel, #HoratioAlger & #Herblock into a review of a searing indictment of the #BabyBoomer generation. As if you need more reasons to read it. We review #BruceCannonGibney’s #AGenerationofSociopaths: the-agency-review.com/generation-o... #sociology #history #culture
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Eric Pratum asked me questions about life, the universe and everything. I somehow brought it all back to advertising. And yet because Eric is a master host, it doesn’t suck. Shocking. unfoldingthought.com/martin-bihl-... #advertising #creativity #EricPratum #YoureOnMuteThePodcast #TheAgencyReview
Martin Bihl: This Playground Brought to You by Miller Brewing Company - Unfolding Thought
In this episode of The Unfolding Thought Podcast, Eric Pratum speaks with Martin Bihl — writer, strategist, podcaster, and self-described “recovering ad man.” Known for his sharp wit and reflective ta...
unfoldingthought.com
December 9, 2025 at 2:09 AM
Eric Pratum asked me questions about life, the universe and everything. I somehow brought it all back to advertising. And yet because Eric is a master host, it doesn’t suck. Shocking. unfoldingthought.com/martin-bihl-... #advertising #creativity #EricPratum #YoureOnMuteThePodcast #TheAgencyReview
Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola & I explore this question, with forays into Bob Newhart, Richard Pryor, & others. podcasts.apple.com/us/podcast/e... #humour #comedy #senseofhumor
Episode 29-Matt Coppola
Podcast Episode · You're On Mute · 01/30/2025 · 14m
podcasts.apple.com
December 10, 2025 at 12:41 AM
Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola & I explore this question, with forays into Bob Newhart, Richard Pryor, & others. podcasts.apple.com/us/podcast/e... #humour #comedy #senseofhumor
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Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising
Who Are You?: Some thoughts on personas — Martin Bihl
Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?
www.martinbihl.com
December 8, 2025 at 2:39 AM
Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising
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In 1962, Ralph Maloney published a book about drinking. In 2007, Mad Men premiered. In 2012, Dover renamed & reprinted Ralph Maloney’s book. Then we reviewed it. This is called progress. Our review: the-agency-review.com/drink-like-m... #advertising #MadMen #drinking @MadMen_AMC @doverpubs
How to Drink Like a Mad Man
Perhaps it is surprising that the revelation we are about to make should occur to us so late in our career. And perhaps downright shocking that it occurs to us here. But it does and the revelation …
the-agency-review.com
December 8, 2025 at 2:44 AM
In 1962, Ralph Maloney published a book about drinking. In 2007, Mad Men premiered. In 2012, Dover renamed & reprinted Ralph Maloney’s book. Then we reviewed it. This is called progress. Our review: the-agency-review.com/drink-like-m... #advertising #MadMen #drinking @MadMen_AMC @doverpubs
When you ask CD/Writer #DerekWalker a question be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked #JimHarper in season 1 - why is #curiousity such an undervalued trait? podcasts.apple.com/us/podcast/e...
Episode 28-Derek Walker
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
December 9, 2025 at 1:45 AM
When you ask CD/Writer #DerekWalker a question be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked #JimHarper in season 1 - why is #curiousity such an undervalued trait? podcasts.apple.com/us/podcast/e...
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You could be forgiven if you thought the story of the race to develop a more powerful battery was something you would not be interested in. You would be wrong, but you could be forgiven. We review @stevelevine’s #ThePowerhouse: the-agency-review.com/powerhouse #technology @argonne
The Powerhouse
Steve Levine’s The Powerhouse is a fascinating story of the battery business, which we realize sounds like an oxymoron. So let’s unpack that a bit. On the one hand, consider what your life would be…
the-agency-review.com
December 6, 2025 at 8:52 PM
You could be forgiven if you thought the story of the race to develop a more powerful battery was something you would not be interested in. You would be wrong, but you could be forgiven. We review @stevelevine’s #ThePowerhouse: the-agency-review.com/powerhouse #technology @argonne
We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: podcasts.apple.com/us/podcast/e...
Episode 27-Anthony Giaccone
Podcast Episode · You're On Mute · 01/30/2025 · 15m
podcasts.apple.com
December 8, 2025 at 1:39 AM
We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: podcasts.apple.com/us/podcast/e...
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The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers
Talk Talk Talk: Observations about language and change — Martin Bihl
Words matter, of course, but do ALL words matter? Or are some just sounds we make without really thinking about what we're doing? No, those count too. Here's why.
www.martinbihl.com
December 6, 2025 at 4:05 AM
The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers
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It’s not surprising that @tomeslinger talks about getting customers to love and respect your brand, since he was at @wwsaatchi when he wrote #MobileMagic. What IS surprising is how he suggests you do it. Our review: the-agency-review.com/mobile-magic #advertising #mobile #marketing
Mobile Magic
Mobile Magic is a great book full of terrific insights – insights that fall into fundamentally two categories. The “micro” which are specifically about mobile; and the “macro” which, yes, apply to …
the-agency-review.com
December 6, 2025 at 4:13 AM
It’s not surprising that @tomeslinger talks about getting customers to love and respect your brand, since he was at @wwsaatchi when he wrote #MobileMagic. What IS surprising is how he suggests you do it. Our review: the-agency-review.com/mobile-magic #advertising #mobile #marketing
Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: open.spotify.com/episode/5yQ8...
Episode 26-Bill McBrayer
open.spotify.com
December 6, 2025 at 8:21 PM
Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: open.spotify.com/episode/5yQ8...
Relationships are built on and thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. open.spotify.com/episode/1JQT...
Episode 25-Vishakha Nangalia
open.spotify.com
December 6, 2025 at 3:59 AM
Relationships are built on and thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. open.spotify.com/episode/1JQT...
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Jason Miles provides some good marketing advice that applies to ANY marketing situation & can never be repeated too often – and then we make an observation that blows everything up. We review #InstagramPower: the-agency-review.com/instagram-po... #advertising #socialmedia #marketing #instagram
Instagram Power
Many years ago, we taught a social media class that focused on making content. We charged the students to find small local businesses that would authorize them to write content (specifically conten…
the-agency-review.com
December 5, 2025 at 4:47 AM
Jason Miles provides some good marketing advice that applies to ANY marketing situation & can never be repeated too often – and then we make an observation that blows everything up. We review #InstagramPower: the-agency-review.com/instagram-po... #advertising #socialmedia #marketing #instagram
Reposted by You're On Mute - The Podcast
How I found inspiration for copywriters – and everyone else in advertising - while reading mediocre copywriting.
www.martinbihl.com/business-thi...
#advertising #copywriting #AI
www.martinbihl.com/business-thi...
#advertising #copywriting #AI
The Write Stuff: Observations from an awards show — Martin Bihl
Judging awards shows is a terrific opportunity to be inspired by the great work of peers and competitors. So imagine my surprise when i found myself inspired by work that was somewhat "less than great...
www.martinbihl.com
December 5, 2025 at 4:36 AM
How I found inspiration for copywriters – and everyone else in advertising - while reading mediocre copywriting.
www.martinbihl.com/business-thi...
#advertising #copywriting #AI
www.martinbihl.com/business-thi...
#advertising #copywriting #AI
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.#Charles Duhigg’s #ThePowerOfHabit was full of great insights, but there’s one part involving the insights of football coach #TonyDungy that has always intrigued me, though I didn’t quite understand why until a line in #JohanCruyff’s memoir lit the lightbulb: www.martinbihl.com/business-thi...
I Think I Can: an alternative strategy for business — Martin Bihl
Businesses have made a fetish out of doing more with less and extracting every last ounce of "value" from everything. What if there's a different way?
www.martinbihl.com
December 3, 2025 at 6:36 PM
.#Charles Duhigg’s #ThePowerOfHabit was full of great insights, but there’s one part involving the insights of football coach #TonyDungy that has always intrigued me, though I didn’t quite understand why until a line in #JohanCruyff’s memoir lit the lightbulb: www.martinbihl.com/business-thi...
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What did MadMen teach us when it was on the air? What can it teach us now? We review Jesse Mclean’s #KingsofMadisonAvenue to find out: the-agency-review.com/kings-of-mad... #advertising #MadMen @MadMen_AMC
Kings of Madison Avenue
Advertising has a complicated relationship with Mad Men. On the one hand, the show elevated the grubby hucksterism of failed artists and others to something actually aspirational. It told people in…
the-agency-review.com
December 3, 2025 at 6:45 PM
What did MadMen teach us when it was on the air? What can it teach us now? We review Jesse Mclean’s #KingsofMadisonAvenue to find out: the-agency-review.com/kings-of-mad... #advertising #MadMen @MadMen_AMC