Laura Rudolph
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lrudolph.bsky.social
Laura Rudolph
@lrudolph.bsky.social
My Work: https://hopp.bio/squareoneky
📚 #HigherEdMarketing #HEMktg #EMChat enthusiast
💻 CEO, Square One Consulting - MarComm, Slate strategist
👧 Toddler mom
⛰️ Appalachian ‘til I die
💜 Heart for #DementiaCare - IG: @belightcare
😼 Wildcats in my veins 💙
Pinned
👋 Hi, new #HigherEdMarketing friends!

About me: I’m Laura, 15+ year #highered enrollment marketer, now MarComm consultant helping from Strategy > Slate > Self-sufficiency 💻

👧 #ToddlerGirlMom
📺 British drama nerd
🏀 #BBN
🔍 Mystery, thriller enthusiast
☕️ Powered by chai tea lattes

Let’s connect!
UCLA's new CIRP Freshman Data is in! heri.ucla.edu/cirp-freshma...

TL;DR: The Class of '29 Is...
✔️ Diverse across race, gender, and income
✔️ Dealing with financial and mental health stress
✔️ Values authenticity, equity, and political context
✔️ Looking for purpose and belonging

#highered #EMChat
CIRP Freshman Survey – HERI
heri.ucla.edu
March 24, 2025 at 5:56 PM
Considering submitting a proposal for AMA about parent comms. Anyone with interest, let me know. Happy to have a partner! #HEMktg #EMChat
March 2, 2025 at 4:35 AM
Watching the Super Bowl, but I’m distracted analyzing the very bold font choice in the score box. Did they test different weights? I have questions. #YouKnowYoureAMarketer #FontCritiqueBowl
February 10, 2025 at 12:01 AM
4-year-old: *flailing laughing on the bedroom floor, 30 minutes late for bedtime*

Husband: *jokingly* "What did you feed this girl for dinner? Cake? Ice cream? Cookies?"

Me: 😑

4-year-old: "COFFEEEEEE!!!!"

#NotTrue
a little girl is eating cotton candy in a crowd at a sports game .
ALT: a little girl is eating cotton candy in a crowd at a sports game .
media.tenor.com
February 6, 2025 at 2:18 AM
Feels like the right time to share—insights, ideas and lessons from 18 years in #highered. Just getting started. www.squareoneky.com/blog
Insights | Square One Consulting
www.squareoneky.com
February 5, 2025 at 6:11 PM
Reposted by Laura Rudolph
From a journalist friend: Just spreading the word. The CDC is purging data, so people should archive their favorite CDC datasets today, namely ones around race/ethnic diversity, LGBTQ, and reproductive health. Also health data involving climate. The youth risk behavior survey has already gone down.
January 31, 2025 at 3:43 PM
Reposted by Laura Rudolph
🚨 Breaking News | Major Error Skewed Freshmen Enrollment Data

Freshmen enrollment did not decline this fall, as previously reported in the National Student Clearinghouse Research Center’s annual enrollment report in October. #HigherEd #EDUSky #AcademicSky #BreakingNews bit.ly/4heePKl
January 13, 2025 at 11:44 PM
The Rudy in me wants to see a Notre Dame win. But either way, it’s not Bama. 😅😉
January 10, 2025 at 4:07 AM
It’s a beautiful day for a swing. ☀️ #holidaybreak
December 30, 2024 at 8:54 PM
My episode “𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐧𝐠 𝐘𝐢𝐞𝐥𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐆𝐢𝐟𝐭 𝐆𝐮𝐢𝐝𝐞” on Enrollify is live! I had a great time with Dayana on @talkintactics.bsky.social about how I used parent behavior to reveal student deposit intent with big results! 👊🏻

🎙️Listen Now: lnkd.in/eDRZQmPX

#EMChat #HigherEd #HigherEdMktg
December 24, 2024 at 4:25 PM
Recently joined Talking Tactics, a podcast on @enrollify.bsky.social, hosted by @kibilds.bsky.social! We discussed how a holiday gift email for parents pinpointed high-likelihood deposits w/ 70% of clicks = deposits.
Spend Christmas Eve tuning in... featuring a Rudolph. (Just not that one.) 🤗🦌
December 20, 2024 at 5:19 PM
Wait…it’s December? And now there’s only a week left in the year? Cool, cool. Totally fine. Not panicking at all. #wheredidthetimego
a cartoon dog is sitting at a table with a cup of coffee surrounded by fire .
ALT: a cartoon dog is sitting at a table with a cup of coffee surrounded by fire .
media.tenor.com
December 19, 2024 at 10:11 PM
My neighbor is having a party…outside…in 40 degree weather…at 1 a.m.

I am doom scrolling socials and watching my toddlers monitor anticipating a wake up.

Ah, the joys and ‘relaxation’ of the weekends.
a man with his eyes closed and the word schitts creek on the bottom left
ALT: a man with his eyes closed and the word schitts creek on the bottom left
media.tenor.com
December 15, 2024 at 6:14 AM
Work brain: Color-coded calendar, task lists, strategy, efficiency.

Home brain: Why are there three mugs on my nightstand and where is my cell phone? (It was in the fridge.)

#LifeIsBalance
December 12, 2024 at 5:15 AM
Reposted by Laura Rudolph
Interview With an #AI Higher Ed Fundraiser

In an effort to augment—not replace—its human fundraising staff, William & Mary launched Wren, an AI-powered virtual engagement officer, last week. #InsideHigherEd interviewed Wren about her approach. #HigherEd #EDUSky #AcademicSky bit.ly/3BkcrCD
Interview with an AI higher ed fundraiser
In an effort to augment—not replace—its human fundraising staff, William & Mary launched Wren, an AI-powered virtual engagement officer, last week. Inside Higher Ed interviewed Wren about her approach...
bit.ly
December 11, 2024 at 3:53 PM
And just like that, I have a 4 year old.

Becoming a first-time parent during a global pandemic was not what I’d envisioned. But, I gained the gift of time at home to watch her grow in ways I’d only hoped. ❤️

Happy birthday my super smart, wild, creative Myla girl. You are so loved. 🥰🤗
December 9, 2024 at 6:44 AM
December 3, 2024 at 4:07 PM
I’m a lover (and collector) of good copy writing. Any time I see something, I save it as future creative inspiration, higher ed or not. And, I believe it deserves to be shared!

Here’s one today that I think hit so many marks: Burst Toothbush. 👏 I literally laughed aloud.
December 2, 2024 at 2:22 AM
I went from 32 unread emails to over 300 in 24 hours. Black Friday = the unread email abyss. 😅
November 30, 2024 at 8:21 PM
I am one of these who have been waiting since July for PSLF relief after 10 years of consistent payments and rule-following to a T. I don’t know what my debt will look like after January, but I don’t have a lot of hope. 😔
Rep. Bobby Scott is urging Biden's Education Dept. to cancel student debt for borrowers who have qualified for relief under PSLF and borrower defense before Trump takes office: "I am deeply concerned about the future and whether much of this progress will be undone"
November 22, 2024 at 8:45 PM
One minute you’re a child-free germaphobe using hand sanitizer and Lysol wipes in every circumstance.

The next, you’re putting you’re child whose had an accident in your lap to snuggle without any hesitation and you just *soak* it all in. Literally and figurately.

Parenthood is wild.
November 22, 2024 at 4:13 AM
Me: Honey, we HAVE to go. You’re being a slow poke.

3-Year-Old: No, I am a fast poke.

😑
a man in a suit is standing in front of a window with an exit sign on it
ALT: a man in a suit is standing in front of a window with an exit sign on it
media.tenor.com
November 21, 2024 at 2:12 PM
Introduce yourself with:

One book 📚 — Brave New World by Aldous Huxley
One movie 🎥 — Charade 🕵️‍♀️
One album 💿 — Rivers in the Wasteland (Needtobreathe)
Two TV shows 📺 — Severance (drama), The Office (comedy)

#writingcommunity
#higheredmarketing
Introduce yourself with:

One book 📚 — Handmaids Tale by Margaret Atwood
One movie 🎥 — Jaws
One album 💿 — Joshua Tree (U2)
One TV show 📺 — Succession

#writingcommunity
#higheredmarketing
November 20, 2024 at 5:32 PM
One of my goals when I started consulting was to invest more time in myself. I love to learn. But with the focus on the latest 🔥, I rarely had the chance.

So, #highered marketers, what online courses, certs, etc. has been most beneficial to you, or would you explore if you had the time? I’m all👂!
November 20, 2024 at 3:53 AM
👋 Hi, new #HigherEdMarketing friends!

About me: I’m Laura, 15+ year #highered enrollment marketer, now MarComm consultant helping from Strategy > Slate > Self-sufficiency 💻

👧 #ToddlerGirlMom
📺 British drama nerd
🏀 #BBN
🔍 Mystery, thriller enthusiast
☕️ Powered by chai tea lattes

Let’s connect!
November 19, 2024 at 2:57 AM