Luke Jordan
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lrjordan.com
Luke Jordan
@lrjordan.com
Co-founder, Financial Interest. Changing personal finance in the UK with YouTuber Damien Talks Money.
Google has control of me

It doesn't matter how many times I suffer

I will still keep coming back for more
June 18, 2025 at 9:44 AM
this is WILD

i asked Claude to check a writer's article for plagiarism

it listed multiple examples + the sites it had plagiarised

so i asked for links to check for myself... and the AI admitted it just "made assumptions of plagiarism and stated them as facts"

??????
January 17, 2025 at 12:21 PM
We recommend the option where you get 0 more applicants, but we get 1,620 more monies
December 11, 2024 at 4:56 PM
New freelancer shares a brief and when you open it, you see this.

What do you do?
December 9, 2024 at 3:21 PM
My X engagement has officially passed away, RIP ⚰️

9,000+ followers and tweet liked by accounts with ~25,000 combined followers...689 views

and that's one of my recent top performers 😂
December 6, 2024 at 9:45 AM
I've been binging 'Ghost Town Living' on YT; fascinating how the mining industry thrives massively for such short periods of time, and then...nothing. Everyone leaves.

It reminds me of blogging...and tweeting about it
December 3, 2024 at 8:50 AM
There's no way a Meet & Greet car park just sent me a Black Friday offer...right?
November 29, 2024 at 8:51 AM
It just makes me happy to realise the business wasn't all for nothing

Some writers went to work for top sites like Dexerto

One creator came to work with me on my current project

& people love the only content the 'site' still puts out

It's not massively profitable but at least it's still running
November 28, 2024 at 9:18 AM
I started a gaming site. It blew up, then crashed.

From just me to a team of 30 and back down again...except for one hire I didn't even advertise for.

I got a special feeling after receiving an application one day and took a chance.

We didn't do video reviews...but then we did.

And it worked.
November 27, 2024 at 6:39 PM
When you treat SEO 100% as a bonus it completely reshapes how you approach content

Minimal keyword research. No "time on page" boosting. Just value for your audience

But it can still rank (in very competitive niches)
November 23, 2024 at 8:41 AM
Finally! A human applicant on Upwork
November 20, 2024 at 3:49 PM
Can still be hidden on desktop (for now...)
November 19, 2024 at 2:12 PM
YouTube changed so you can no longer hide Shorts on the home page

Pretty annoying as someone that would immediately hide them every time they appeared (only to receive a notification saying they'd show them again in 30 days time, then repeat)

I get my brainrot from X, not shortform video
November 19, 2024 at 1:28 PM
Change your handle to your domain name:

Settings > Change Handle > I have my own domain

This way you can be @lrjordan.com, not lrjordan.bsky.social
November 19, 2024 at 12:47 PM
oh wait nvm
November 18, 2024 at 3:51 PM
We are so back in the November 2024 Core Update!
November 18, 2024 at 3:50 PM
the evidence suggests otherwise, creep
November 18, 2024 at 1:19 PM
The process for starting a successful blog has flipped.

Here's my new blueprint:

1. Find an untapped or underserved niche
2. Create resources that lots of people find valuable
3. Trade your resources for ability to contact (emails)
4. Use email sequence to send content directly & monetise
November 17, 2024 at 11:17 AM
my name is Luke and I got too scared to tweet
November 15, 2024 at 8:27 AM
Seeing some early success in the AI-pocalypse version of Google

Very few pages, highly competitive space

And didn't put much thought into SEO (unoptimised)

So what's the secret sauce?

Audience.

If you can get people looking for *your* stuff — not just stuff you cover — it's an SEO cheat code
November 14, 2024 at 9:03 AM
Joined Bluesky! About me:

- Worked in online marketing for 10+ years
- Generated $600k+ with my own projects
- Succeeded a few times
- Failed many times

Now building a new content business that doesn't rely on Google (but started getting some Google traffic anyway)
November 13, 2024 at 12:49 PM