Good to know! Thanks John
That said I can imagine some pages working better for users and some better for AI systems, but I doubt that's due to the file format, and it's definitely not generalizable to everything. (Excluding JS which still seems hard for many of these systems)
November 23, 2025 at 10:24 PM
Good to know! Thanks John
Hi @johnmu.com
Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those URLs to bots.
Can you share Google’s perspective on this?
Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those URLs to bots.
Can you share Google’s perspective on this?
November 23, 2025 at 7:22 PM
Hi @johnmu.com
Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those URLs to bots.
Can you share Google’s perspective on this?
Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those URLs to bots.
Can you share Google’s perspective on this?
I’ve been getting pitched by companies who create markdown/“LLM-friendly” variants of webpages.
Curious to hear others’ perspectives on this (especially the longterm feasibility)…
Curious to hear others’ perspectives on this (especially the longterm feasibility)…
November 23, 2025 at 6:27 PM
I’ve been getting pitched by companies who create markdown/“LLM-friendly” variants of webpages.
Curious to hear others’ perspectives on this (especially the longterm feasibility)…
Curious to hear others’ perspectives on this (especially the longterm feasibility)…
Friday fun: I’m trying to test sycophancy across LLMs.
What do you see when you type “which SEO professionals have strong opinions about AI search”?
I see my name listed on top across 5 LLMs but I’m wondering if this is influenced by sycophancy or it’s what others see too.
What do you see when you type “which SEO professionals have strong opinions about AI search”?
I see my name listed on top across 5 LLMs but I’m wondering if this is influenced by sycophancy or it’s what others see too.
November 21, 2025 at 4:33 PM
Friday fun: I’m trying to test sycophancy across LLMs.
What do you see when you type “which SEO professionals have strong opinions about AI search”?
I see my name listed on top across 5 LLMs but I’m wondering if this is influenced by sycophancy or it’s what others see too.
What do you see when you type “which SEO professionals have strong opinions about AI search”?
I see my name listed on top across 5 LLMs but I’m wondering if this is influenced by sycophancy or it’s what others see too.
Thanks for mentioning @amsive.com!
AI search has changed how conversions are measured. Clicks alone no longer tell the story. Learn which indicators reveal where intent forms, so you can focus on what truly drives outcomes. aka.ms/blueskyHowAI...
November 20, 2025 at 10:46 PM
Thanks for mentioning @amsive.com!
This is cool - I built a page on my personal website for some (certainly not all) of my podcast and video appearances, and that page alone was enough for Google’s Web Guide to create a separate section for searches for my name.
November 20, 2025 at 7:22 PM
This is cool - I built a page on my personal website for some (certainly not all) of my podcast and video appearances, and that page alone was enough for Google’s Web Guide to create a separate section for searches for my name.
Another perfect example of how dumb it is that AI Overviews appear when you do a search in quotes.
I have to imagine that the vast majority of searchers using quotes understand their purpose as a search operator.
(1/2)
I have to imagine that the vast majority of searchers using quotes understand their purpose as a search operator.
(1/2)
November 20, 2025 at 3:59 PM
Another perfect example of how dumb it is that AI Overviews appear when you do a search in quotes.
I have to imagine that the vast majority of searchers using quotes understand their purpose as a search operator.
(1/2)
I have to imagine that the vast majority of searchers using quotes understand their purpose as a search operator.
(1/2)
Just asked Gemini 3 about some things for kids to do in NYC and it quickly plotted all the answers onto an interactive Google Maps interface.
Instant connection to Google Maps = huge advantage, in my opinion
Instant connection to Google Maps = huge advantage, in my opinion
November 20, 2025 at 1:40 PM
Just asked Gemini 3 about some things for kids to do in NYC and it quickly plotted all the answers onto an interactive Google Maps interface.
Instant connection to Google Maps = huge advantage, in my opinion
Instant connection to Google Maps = huge advantage, in my opinion
Dug this one up from the archives.. my SEO team (we were formerly called Path Interactive) built this one about 7 years ago.
For SEO nerds, it's still so funny... IYKYK 😅
Also look, some "brand new GEO" tactics seem to be listed on there
For SEO nerds, it's still so funny... IYKYK 😅
Also look, some "brand new GEO" tactics seem to be listed on there
November 19, 2025 at 8:11 PM
Dug this one up from the archives.. my SEO team (we were formerly called Path Interactive) built this one about 7 years ago.
For SEO nerds, it's still so funny... IYKYK 😅
Also look, some "brand new GEO" tactics seem to be listed on there
For SEO nerds, it's still so funny... IYKYK 😅
Also look, some "brand new GEO" tactics seem to be listed on there
This was the metric I have been looking for, but didn't realize it's here, sitting in Profound all along:
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
November 18, 2025 at 7:48 PM
This was the metric I have been looking for, but didn't realize it's here, sitting in Profound all along:
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
Oh fantastic. Just what our industry needed.
November 18, 2025 at 5:51 AM
Oh fantastic. Just what our industry needed.
For brands sharing AI search case studies, def. go check out their organic visibility trend in a tool like @sistrix, @ahrefs, @Similarweb or @semrush.
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
November 15, 2025 at 4:43 PM
For brands sharing AI search case studies, def. go check out their organic visibility trend in a tool like @sistrix, @ahrefs, @Similarweb or @semrush.
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
Reposted by Lily Ray 😏
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 12, 2025 at 7:50 AM
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
I think this is a key point about Google's "Web Guide" that isn't widely understood just yet -
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Not only is Web Guide segmenting answers into different buckets based on specific intents…
November 11, 2025 at 8:57 PM
I think this is a key point about Google's "Web Guide" that isn't widely understood just yet -
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Reposted by Lily Ray 😏
@lilyray.nyc a great job putting #AISearch #AEO #GEO into perspective.
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 3:49 PM
@lilyray.nyc a great job putting #AISearch #AEO #GEO into perspective.
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
🙏🏽🙏🏽🙏🏽
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
November 11, 2025 at 3:49 PM
🙏🏽🙏🏽🙏🏽
❤️❤️❤️
I really appreciate you getting this out Lily, it's great for the industry. I love the brand AI questions sheet! docs.google.com/spreadsheets...
November 11, 2025 at 1:56 PM
❤️❤️❤️
🙏🏽🙏🏽🙏🏽
Moz webinar was fun. Being paired with @lilyray.nyc meant I was actively absorbing while trying to talk as well. I think we also set a new record with 2,700+ registrants 🔥🔥🔥
Chat was busy and fun, the hour flew by. Great questions on AI, DOJ, Google, browsers, trust, quality content and... "GEO" 🙃
Chat was busy and fun, the hour flew by. Great questions on AI, DOJ, Google, browsers, trust, quality content and... "GEO" 🙃
November 11, 2025 at 1:56 PM
🙏🏽🙏🏽🙏🏽
I read this 5 times and still don’t understand. But hey apparently it’s fine for Google Discover.
November 11, 2025 at 2:30 AM
I read this 5 times and still don’t understand. But hey apparently it’s fine for Google Discover.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 10, 2025 at 10:23 PM
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
❤️🙏🏽
November 10, 2025 at 7:22 PM
❤️🙏🏽
The feeling is mutual! ❤️
Me watching @lilyray.nyc saying exactly what I am thinking, but smarterer.
a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
Alt: a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
media.tenor.com
November 10, 2025 at 7:21 PM
The feeling is mutual! ❤️
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
November 10, 2025 at 1:59 PM
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
Reposted by Lily Ray 😏
Google says its AI Opal tool creates optimized content in a scalable way - which seems directly against Google's scaled content abuse policy www.seroundtable.com/google-opal-... via @natehake.bsky.social with quotes from @dias.social @lilyray.nyc @jeremyknauff.bsky.social
#google #opal #seo
#google #opal #seo
November 10, 2025 at 12:21 PM
Google says its AI Opal tool creates optimized content in a scalable way - which seems directly against Google's scaled content abuse policy www.seroundtable.com/google-opal-... via @natehake.bsky.social with quotes from @dias.social @lilyray.nyc @jeremyknauff.bsky.social
#google #opal #seo
#google #opal #seo
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
November 10, 2025 at 1:55 PM
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)