gabriel.stuve on Instagram: "Using Humor and a Love Song to ConnectIn a heartwarming moment during his 2012 re-election campaign, President Barack Obama surpris…"
Using Humor and a Love Song to ConnectIn a heartwarming moment during his 2012 re-election campaign, President Barack Obama surprised the audience at the Apollo Theater in Harlem, New York, by singing the opening line of Al Green’s classic soul song Let’s Stay Together: “I… I’m so in love with you.” This occurred in January 2012 at a campaign fundraising event attended by around 1,400 supporters.From a behavioral science perspective, this brief performance demonstrated the power of humor, surprise, and music to foster positive emotional connection. The unexpected singing created a moment of delight, engaging the audience’s parasympathetic nervous system, promoting relaxation, positive emotions, and rapport. Moreover, the lyrics about love, combined with humor, enhanced empathy and openness, activating the default mode network, which supports creativity, openness, and connection with each other. By integrating humor and music in a psychologically safe setting, Obama created a space of shared positive emotion, building trust and social connections with the audience, illustrating how emotional and social intelligence principles can build connection with the audience.Source:Video of campaign event at the Apollo Theater, January 2012View all 5,815 comments