Kevin Harrington
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kevinharrington.com
Kevin Harrington
@kevinharrington.com
Business mostly in London and the Thames Valley, home in Reading. Interests: marketing, technology, succession planning, business exits. #marketing #rdguk

www.kevinharrington.com
Data-driven detective work: the Holmes method for SME marketing. #businessintelligence #marketing analytics #marketingmistakes #marketingstrategy SherlockHolmes #SMEmarketing UKSME >>> buff.ly/u3JDam0
November 3, 2025 at 7:23 AM
Marketing is everyone’s job in an SME. Marketing is not just the job of a small department. In SMEs, employees, suppliers, and customers all contribute to brand success when aligned to the vision. #brandadvocacy #businessculture #SMEmarketing #supplierengagement >>> buff.ly/V1czUnr
October 5, 2025 at 6:23 AM
Discover why the Mars bar inflation index no longer works, and explore modern alternatives like the Big Mac Index for tracking UK inflation effectively. #inflation #MarsBarIndex #shrinkflation #BigMacIndex >>> buff.ly/mmucQGY
August 30, 2025 at 6:23 AM
"A statistic is like a ventriloquist's dummy. If you shove your hand up it far enough, you can make it say anything you like." - Andy Zaltzman, Test Match Special, Radio 5 Sports Extra.
July 23, 2025 at 2:20 PM
UK’s most respected professions in 2025. Rankings & trends. Where does Marketing sit? #marketing #respectedprofessions >>> buff.ly/9BVEXU7
July 16, 2025 at 6:23 AM
The evolution of Above and Below the Line marketing...how digital transformation has rewritten the rules #ATLmarketing #BTLmarketing #marketing >>> buff.ly/rwAJv2H
July 14, 2025 at 6:23 AM
The word for Marketing in 197 Countries #marketing #marketingtranslation #wordformarketing >>> buff.ly/HcavwCZ
July 10, 2025 at 6:23 AM
When Marketing met HR: a corporate love story (gone slightly awry) #HR #marketing>>> buff.ly/IW3gby9
July 7, 2025 at 6:23 AM
Three real stories of people who fell into marketing and made it big. #marketing #marketingcareers >>> buff.ly/sPSYr3c
June 21, 2025 at 6:23 AM
June 17, 2025 at 6:23 AM
The unexpected influence of passersby on marketing design decisions >>> buff.ly/KwdEPOM #ConsumerBehaviour #Design #DesignInfluence #MarketingPsychology #RecencyEffect #SubconsciousMarketing
June 16, 2025 at 6:23 AM
The evolution of brand value on company balance sheets >>> buff.ly/ZA1qAFi
Discover how the concept of brand value has evolved over time and its increasing significance on company balance sheets. #BrandValue #IntangibleAssets
June 15, 2025 at 6:23 AM
The Biggest Issues in UK Marketing 50 Years Ago >>> buff.ly/EavKBKx #marketing #1970s
June 12, 2025 at 6:23 AM
Entrepreneurs: one trait that consistently stands out is curiosity. It’s not just a personality quirk #businesssuccess #curiosity #entrepreneurship #innovation #lifelonglearning #problemsolving >>> https://buff.ly/41lQhdn
February 22, 2025 at 7:23 AM
The unexpected influence of passersby on marketing design decisions >>> https://buff.ly/4jndzqi #design #designinfluence #marketing psychology #recencyeffect #subconsciousmarketing
January 15, 2025 at 7:23 AM
Revolutionising marketing strategy with Theory of Change: a guide for modern marketers >>> https://buff.ly/3VJUjJ8 #management #marketing #marketinganalytics #marketing effectiveness #marketingframework #marketinggoals #marketingstrategy #strategic marketing #strategicplanning #theoryofchange
December 17, 2024 at 10:44 AM
The Business Model Canvas: A Critical Look at Its Origins, Advantages, and Limitations >>> https://buff.ly/3VdvDsp #businessmodelcanvas #businessplanning #businessstrategy #entrepreneurship #innovation #startuptools #strategicmanagement
December 3, 2024 at 7:23 AM
The £1 Million Barrier: Why Many Businesses Struggle to Scale >>> https://buff.ly/4iezC1C #businessgrowth #businessstrategy #smechallenges
December 2, 2024 at 7:23 AM