Kevin Harrington
@kevinharrington.com
Business mostly in London and the Thames Valley, home in Reading. Interests: marketing, technology, succession planning, business exits. #marketing #rdguk
www.kevinharrington.com
www.kevinharrington.com
How to write effective marketing briefs that drive results. Essential components, ownership, stakeholder involvement, testing methods &common mistakes to avoid. #agencybriefing #B2Bmarketing #briefwriting #creativebrief #marketingbrief #marketingROI #marketingstrategy >>> buff.ly/JKEu6OF
How to Write a Marketing Brief That Works
How to write effective marketing briefs that drive results. Essential components, ownership, stakeholder involvement, testing methods &common mistakes to avoid.
www.kevinharrington.com
November 11, 2025 at 4:51 PM
How to write effective marketing briefs that drive results. Essential components, ownership, stakeholder involvement, testing methods &common mistakes to avoid. #agencybriefing #B2Bmarketing #briefwriting #creativebrief #marketingbrief #marketingROI #marketingstrategy >>> buff.ly/JKEu6OF
Year-round PR: your blueprint for strategic communications, Owning your story is not a luxury for UK SMEs, it is a necessity. #businessnarrative #crisismanagement #PRstrategy #strategiccommunications #SMEmarketing >>>
Year-Round PR: Your Blueprint for Strategic Communications
Discover the blueprint for year-round PR strategy: rolling calendars, 75-20-5 budget allocation, and aligning communications with business goals for UK SMEs.
buff.ly
November 10, 2025 at 7:23 AM
Year-round PR: your blueprint for strategic communications, Owning your story is not a luxury for UK SMEs, it is a necessity. #businessnarrative #crisismanagement #PRstrategy #strategiccommunications #SMEmarketing >>>
Crisis communication: take control before others do. When businesses stay silent during crises, others control the narrative. Learn why boards must embrace transparent communication to protect reputation. #businesscommunication #crisiscomms #disastermanagement #PRmanagement >>> buff.ly/dgkzxix
Crisis Communication: Take Control Before Others Do
When businesses stay silent during crises, others control the narrative. Learn why boards must embrace transparent communication to protect reputation.
www.kevinharrington.com
November 9, 2025 at 6:20 PM
Crisis communication: take control before others do. When businesses stay silent during crises, others control the narrative. Learn why boards must embrace transparent communication to protect reputation. #businesscommunication #crisiscomms #disastermanagement #PRmanagement >>> buff.ly/dgkzxix
What CMOs Do When They’ve Had Enough of Marketing Leadership. Here are the top career paths CMOs pursue when leaving their roles, from fractional work to board positions, CEO transitions, entrepreneurship and consulting. #marketing #CMO >>> buff.ly/olsOR40
What CMOs Do When They’ve Had Enough of Marketing Leadership
Here are the top career paths CMOs pursue when leaving their roles, from fractional work to board positions, CEO transitions, entrepreneurship and consulting.
www.kevinharrington.com
November 7, 2025 at 9:16 AM
What CMOs Do When They’ve Had Enough of Marketing Leadership. Here are the top career paths CMOs pursue when leaving their roles, from fractional work to board positions, CEO transitions, entrepreneurship and consulting. #marketing #CMO >>> buff.ly/olsOR40
B2B event formats: a strategic marketing guide. Explore roundtable breakfasts, seminars, and conferences in UK B2B marketing. Learn when, where, why and how to use each event format strategically. #B2Bevents#marketing >>>
B2B Event Formats: A Strategic Marketing Guide
Explore roundtable breakfasts, seminars, and conferences in UK B2B marketing. Learn when, where, why and how to use each event format strategically.
buff.ly
November 5, 2025 at 7:23 AM
B2B event formats: a strategic marketing guide. Explore roundtable breakfasts, seminars, and conferences in UK B2B marketing. Learn when, where, why and how to use each event format strategically. #B2Bevents#marketing >>>
When Economics Meets Mad Men: A Keynesian Revolution. Exploring how John Maynard Keynes' theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity. #marketing >>> buff.ly/TQjj9zu
When Economics Meets Mad Men: A Keynesian Revolution
Exploring how John Maynard Keynes' theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity.
www.kevinharrington.com
November 4, 2025 at 3:22 PM
When Economics Meets Mad Men: A Keynesian Revolution. Exploring how John Maynard Keynes' theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity. #marketing >>> buff.ly/TQjj9zu
Data-driven detective work: the Holmes method for SME marketing. #businessintelligence #marketing analytics #marketingmistakes #marketingstrategy SherlockHolmes #SMEmarketing UKSME >>> buff.ly/u3JDam0
November 3, 2025 at 7:23 AM
Data-driven detective work: the Holmes method for SME marketing. #businessintelligence #marketing analytics #marketingmistakes #marketingstrategy SherlockHolmes #SMEmarketing UKSME >>> buff.ly/u3JDam0
The biggest B2B marketing failures in the UK during 2025, from ICO fines to robo-call scandals. Learn what went wrong and how to avoid similar mistakes. #marketing #marketingfails #B2Bmarketing >>> buff.ly/biAj0WP
UK B2B Marketing Fails 2025: ICO Fines & Lessons Learned
The biggest B2B marketing failures in the UK during 2025, from ICO fines to robo-call scandals. Learn what went wrong and how to avoid similar mistakes.
www.kevinharrington.com
November 2, 2025 at 12:37 PM
The biggest B2B marketing failures in the UK during 2025, from ICO fines to robo-call scandals. Learn what went wrong and how to avoid similar mistakes. #marketing #marketingfails #B2Bmarketing >>> buff.ly/biAj0WP
Dunning-Kruger Effect: when confidence kills B2B campaigns. Understand how the Dunning-Kruger effect undermines B2B marketing success and learn practical strategies to spot overconfidence in your team. #marketing #B2B #dunningkruger >>>
Dunning-Kruger Effect: When Confidence Kills B2B Campaigns
Understand how the Dunning-Kruger effect undermines B2B marketing success and learn practical strategies to spot overconfidence in your team.
buff.ly
October 30, 2025 at 7:23 AM
Dunning-Kruger Effect: when confidence kills B2B campaigns. Understand how the Dunning-Kruger effect undermines B2B marketing success and learn practical strategies to spot overconfidence in your team. #marketing #B2B #dunningkruger >>>
Professional services marketing psychology: client decisions. Discover the hidden psychological forces that drive client decisions in professional services. Learn how trust, bias and emotion influence choice. #professionalservices #marketing >>>
Professional Services Marketing Psychology: Client Decisions
Discover the hidden psychological forces that drive client decisions in professional services. Learn how trust, bias and emotion influence choice.
buff.ly
October 29, 2025 at 7:23 AM
Professional services marketing psychology: client decisions. Discover the hidden psychological forces that drive client decisions in professional services. Learn how trust, bias and emotion influence choice. #professionalservices #marketing >>>
Why sales teams must never know your true cost price. Sales teams knowing cost prices leads to inevitable margin erosion. Learn evidence-based strategies to protect profits through smart information management. #costprice #profit >>>
Why Sales Teams Must Never Know Your True Cost Price
Why sales teams knowing cost prices leads to inevitable margin erosion. Learn evidence-based strategies to protect profits through smart information management.
buff.ly
October 28, 2025 at 7:23 AM
Why sales teams must never know your true cost price. Sales teams knowing cost prices leads to inevitable margin erosion. Learn evidence-based strategies to protect profits through smart information management. #costprice #profit >>>
B2B Marketing should lead product development (not sales). Why B2B marketing should lead product development instead of sales. Research-backed strategies for SMEs to unlock 5% profit growth through restructuring. #marketing #sales #B2Bmarketing >>>
B2B Marketing Should Lead Product Development (Not Sales) | Kevin Harrington
Why B2B marketing should lead product development instead of sales. Research-backed strategies for SMEs to unlock 5% profit growth through restructuring.
buff.ly
October 27, 2025 at 7:23 AM
B2B Marketing should lead product development (not sales). Why B2B marketing should lead product development instead of sales. Research-backed strategies for SMEs to unlock 5% profit growth through restructuring. #marketing #sales #B2Bmarketing >>>
I don’t remember the internet breaking 25 times. #hyperbolicadvertising #internetmarketing #marketingcredibility #marketingethics #rant #Rightmove >>>
I Don’t Remember the Internet Breaking 25 Times
A rant about hyperbolic marketing claims like Rightmove's "25 homes that broke the internet" and why exaggerated advertising damages brand credibility.
buff.ly
October 26, 2025 at 7:23 AM
I don’t remember the internet breaking 25 times. #hyperbolicadvertising #internetmarketing #marketingcredibility #marketingethics #rant #Rightmove >>>
The CMO’s value creation blueprint: from startup to exit. Discover how marketing leaders drive business value at every lifecycle stage. #marketing #CMO #valuecreation >>>
The CMO’s Value Creation Blueprint: From Startup to Exit
Discover how marketing leaders drive business value at every lifecycle stage. Strategic insights for SME owners on maximising exit valuation through marketing.
buff.ly
October 25, 2025 at 6:23 AM
The CMO’s value creation blueprint: from startup to exit. Discover how marketing leaders drive business value at every lifecycle stage. #marketing #CMO #valuecreation >>>
FRS 102 Changes Coming to UK SMEs. This is how FRS 102 accounting changes affect UK SMEs from 2026. Learn about revenue recognition, lease accounting, pros and cons, and implementation tips. #FR102 >>>
FRS 102 Changes Coming to UK SMEs: What You Need to Know
This is how FRS 102 accounting changes affect UK SMEs from 2026. Learn about revenue recognition, lease accounting, pros and cons, and implementation tips.
buff.ly
October 24, 2025 at 6:23 AM
FRS 102 Changes Coming to UK SMEs. This is how FRS 102 accounting changes affect UK SMEs from 2026. Learn about revenue recognition, lease accounting, pros and cons, and implementation tips. #FR102 >>>
Professions & change: Where marketers rank in UK workplace. Discover which professions resist change most, embrace adaptability, and take biggest risks. Learn where marketers rank and how this impacts relationships. #marketing >>>
Professions & Change: Where Marketers Rank in UK Workplace
Discover which professions resist change most, embrace adaptability, and take biggest risks. Learn where marketers rank and how this impacts relationships.
buff.ly
October 23, 2025 at 6:23 AM
Professions & change: Where marketers rank in UK workplace. Discover which professions resist change most, embrace adaptability, and take biggest risks. Learn where marketers rank and how this impacts relationships. #marketing >>>
Just Because You Can Doesn’t Mean You Should in Marketing: Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn't have, from data collection to AI campaigns. #marketing #marketingethics >>>
Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn't have, from data collection to AI campaigns.
buff.ly
October 22, 2025 at 6:23 AM
Just Because You Can Doesn’t Mean You Should in Marketing: Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn't have, from data collection to AI campaigns. #marketing #marketingethics >>>
Physical B2B Marketing Materials: The Tangible Advantage. Physical B2B marketing materials boost memory retention by 78% vs digital's 30%. Discover why tangible touchpoints drive better engagement and ROI. #marketing #B2B #B2Bmarketing >>>
Physical B2B Marketing Materials: The Tangible Advantage
Physical B2B marketing materials boost memory retention by 78% vs digital's 30%. Discover why tangible touchpoints drive better engagement and ROI.
buff.ly
October 21, 2025 at 6:23 AM
Physical B2B Marketing Materials: The Tangible Advantage. Physical B2B marketing materials boost memory retention by 78% vs digital's 30%. Discover why tangible touchpoints drive better engagement and ROI. #marketing #B2B #B2Bmarketing >>>
10 simple ways to make your SME smarter and more agile. Empower your team, use AI, and improve customer experience with practical steps. #agilebusiness #customerexperience #smallbusinesstips #SMEintelligence #teamproductivity #UKSME >>>
Ten Practical Ways to Make Your SME More Intelligent
Discover 10 simple ways to make your SME smarter and more agile. Empower your team, use AI, and improve customer experience with practical steps.
buff.ly
October 20, 2025 at 6:23 AM
10 simple ways to make your SME smarter and more agile. Empower your team, use AI, and improve customer experience with practical steps. #agilebusiness #customerexperience #smallbusinesstips #SMEintelligence #teamproductivity #UKSME >>>
Network Effects: The Hidden Power Behind SME Business Success. Learn strategic networking approaches that create competitive advantages for UK B2B marketers. #networkeffect #b2bmarketing >>>
Network Effects: The Hidden Power Behind SME Business Success
Discover how network effects and emotional intelligence drive SME success. Strategic networking approaches that create competitive advantages for B2B marketers.
buff.ly
October 19, 2025 at 6:23 AM
Network Effects: The Hidden Power Behind SME Business Success. Learn strategic networking approaches that create competitive advantages for UK B2B marketers. #networkeffect #b2bmarketing >>>
Customer Lifetime Value (CLV) Modelling for UK SMEs: Advanced Calculation Methods. #CLV #B2Bmarketing #customerdataanalysis #customereetention #predictiveanalytics #SMEanalytics >>>
CLV Modelling for UK SMEs: Advanced Calculation Methods
Master advanced CLV calculations for UK SMEs using probabilistic models, machine learning, and cohort analysis to boost customer value and profits.
buff.ly
October 18, 2025 at 6:23 AM
Customer Lifetime Value (CLV) Modelling for UK SMEs: Advanced Calculation Methods. #CLV #B2Bmarketing #customerdataanalysis #customereetention #predictiveanalytics #SMEanalytics >>>
Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers. #marketing #b2bmarketing >>>
B2B Marketing Advice Evolution: Professional Wisdom Changes
Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers.
buff.ly
October 17, 2025 at 6:23 AM
Discover how professional B2B marketing advice has transformed from creative intuition to data-driven strategies, and what this means for marketers. #marketing #b2bmarketing >>>
The Marketing Consultant’s Dilemma: Balancing Contrarian Views, Explore how independent thinking in marketing consulting creates both opportunities & challenges. #marketing #marketing consultant >>>
Marketing Consultant’s Dilemma: Balancing Contrarian Views
Explore how independent thinking in marketing consulting creates both opportunities & challenges when balancing professional integrity with client expectations.
buff.ly
October 16, 2025 at 6:23 AM
The Marketing Consultant’s Dilemma: Balancing Contrarian Views, Explore how independent thinking in marketing consulting creates both opportunities & challenges. #marketing #marketing consultant >>>
The IMP Group: B2B Marketing’s Hidden Academic Treasure. #academicresearch #B2Bmarketing #businessnetworks #businessrelationships #SMEmarketing >>>
The IMP Group: B2B Marketing’s Hidden Academic Treasure
Discover the Industrial Marketing and Purchasing Group's overlooked B2B marketing research that revolutionised relationship-focused marketing for European SMEs.
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October 15, 2025 at 6:23 AM
The IMP Group: B2B Marketing’s Hidden Academic Treasure. #academicresearch #B2Bmarketing #businessnetworks #businessrelationships #SMEmarketing >>>
Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists. #marketing >>>
Marketing’s Most Demanding Roles: The Top Five Challenges
Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists.
buff.ly
October 14, 2025 at 9:40 AM
Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists. #marketing >>>