7/ The future of science comm here, but it’s unevenly distributed.
Sora shows how AI can amplify impact, but it also highlights the challenges of balancing and regulation.

What do you think? Game-changer or a tool with hidden challenges? Let’s discuss. 🚀

#AI #ScienceCommunication #Sora #Innovation

6/ But here’s the catch…
Sora isn’t available in the EU (yet). Regulatory hurdles are likely the reason, leaving European researchers at a disadvantage. This raises BIG questions about global access to transformative AI tools

5/ Here’s how to get started with Sora (if available in your region):
1️⃣ Start small: Create short explainer videos for your latest paper or outreach project.
2️⃣ Experiment: Use storyboards to break complex ideas into bite-sized visuals.
3️⃣ Get feedback: Share drafts with your target audience to learn.

4/ With Sora:

⭐You can visualize your research faster than ever.
⭐No big budgets? No problem. It’s affordable for individual researchers.
⭐It creates engaging content for policymakers, the public, and peers.

3/ Why should scientists care?
Science communication often involves explaining complex ideas to non-experts.

What is Sora?
Sora lets you generate short video clips (5-20 seconds) from simple text prompts. It comes with powerful tools like:

Storyboards for sequences
Re-mixing & blending videos
Looping and re-cutting scenes

Accessible to ChatGPT Plus/Pro users (but not in the EU).

Empowering individual researchers amplifies your institution's reach & builds a culture of trust and innovation in science communication. 🌟

What is your org already doing, or what do you wish could be done? Let’s exchange ideas below! 👇

#ScienceCommunication #ResearchImpact

3️⃣ Safe Exchange Spaces:
Create spaces where researchers can:

Share experiences, like dealing with negativity online.
Learn strategies to handle hate speech or tough comments.
Support each other as a community.

2️⃣ Production Support:
Researchers have amazing ideas but need help executing them. Offer support for:

Scripting, recording, & editing videos/podcasts.
Crafting communication strategies for new projects.

1️⃣ Tailored Training:
Not everyone starts at the same place.

Beginners: Learn to set up profiles on LinkedIn, Bluesky, or TikTok.
Advanced: Master hooks, structuring posts, & strategic engagement.

6/ 🌟 Your University’s Brand Potential

With the right strategy, any institution can become a trusted, visible brand.

Time to stop being a hidden gem and start shining! 💎

How is your university building its brand? Share below! ⬇️

5/ 🚦 How to Build a Brand That Sticks:
1️⃣ Know your audience (students? researchers? policymakers?).
2️⃣ Create valuable content that solves their challenges.
3️⃣ Be consistent. Branding takes time—it’s a marathon, not a sprint.

4/ 💡 Examples of University Branding in Action

MIT: Engaging policymakers on Twitter with cutting-edge updates.
University of Queensland: Playful TikToks that attract students.

Your university can do the same!

3/ 📱 Why Is Branding Easier Today?

Gone are the days of relying on journals & media coverage. Now, universities can:
🎥 Make “TV shows” on YouTube
🎙️ Launch podcasts
📲 Reach millions on TikTok, Instagram & LinkedIn

Affordable. Scalable. Accessible

2/ 🔑 What Is a Brand?

It’s what people say about you when you’re not in the room.

For universities, it’s the impression potential students, researchers, or collaborators have before engaging with you.

Branding = trust + value + positive touchpoints over time.

Wie geht es dir auf der anderen Seite der Stadt?

Thanks Ronny :).

5/ What’s your experience with LinkedIn visibility? Share your thoughts below! 👇

4/ 💡 What can you do? Leverage your team! Empower individuals in your org to share authentic content. Their personal accounts are your best visibility assets.