João Matos
@joaomatosdigital.bsky.social
https://joaomatosdigital.pt
Interested in #DigitalMarketing #TechnicalMarketing #DigitalAnalytics #ProductManagement #ProductOps
Interested in #DigitalMarketing #TechnicalMarketing #DigitalAnalytics #ProductManagement #ProductOps
What this means for SEO professionals
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...
Marketing predictions and wishes for 2026
Rather than write predictions as many are apt to do at this time of the year, I am doing the same, but I am also making some of my predictions wishes for the future.
www.productledseo.com
January 2, 2026 at 5:01 PM
What this means for SEO professionals
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...
Um bom resumo do que foi o ano de 2025 e um curto vislumbre do que devemos ter em conta em 2026 no que a "building" com IA diz respeito.
🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto
🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto
IA como feature morreu em 2025. O que vem agora é operação
Se você ficou com a sensação de que 2025 passou mais rápido do que deveria, não foi impressão.
www.productgurus.com.br
January 1, 2026 at 8:05 PM
Um bom resumo do que foi o ano de 2025 e um curto vislumbre do que devemos ter em conta em 2026 no que a "building" com IA diz respeito.
🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto
🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto
Não foi há muito tempo que partilhei um artigo da @Juliana J. sobre este tema.
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...
A festa acabou para a OpenAI
O vazamento do memorando do Sam Altman não é só fofoca de bastidor.
www.productgurus.com.br
November 22, 2025 at 11:00 AM
Não foi há muito tempo que partilhei um artigo da @Juliana J. sobre este tema.
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...
Now EU wants to fix the digital mess, but the legacy persists: privacy-by-design was sidelined in favor of compliance checkboxes, leaving users, companies and regulators tangled in inefficiency.
Europe’s cookie law messed up the internet. Brussels wants to fix it.
The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.
www.politico.eu
November 10, 2025 at 7:25 PM
Now EU wants to fix the digital mess, but the legacy persists: privacy-by-design was sidelined in favor of compliance checkboxes, leaving users, companies and regulators tangled in inefficiency.
It’s not exciting, but it’s the kind of change that compounds. Six months from now, you won’t remember the setup work. You’ll just have cleaner data and fewer tracking fires to put out.
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing
Dynamic URL (UTM) parameters: what are they, why you need them and how to implement
Leveraging features like ValueTrack parameters (aka auto-tagging) is crucial for complete, granular reporting. And your marketing team will thank you for it.
www.021newsletter.com
November 7, 2025 at 6:55 PM
It’s not exciting, but it’s the kind of change that compounds. Six months from now, you won’t remember the setup work. You’ll just have cleaner data and fewer tracking fires to put out.
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing
showing the work early, even unfinished, builds trust. Progress isn’t about perfection; it’s about inviting feedback early enough to make it count. Whether it’s a guitar or an AI prototype, feedback is the true finish coat:.....
What Building an Electric Guitar Taught Me About Products
Patience, craft, iteration and AI from a project called “Bleu Intemporel”
medium.com
November 6, 2025 at 8:45 AM
showing the work early, even unfinished, builds trust. Progress isn’t about perfection; it’s about inviting feedback early enough to make it count. Whether it’s a guitar or an AI prototype, feedback is the true finish coat:.....
How Silicon Valley’s hype machine continuously creates solutions nobody is asking for
open.substack.com/pub/julianaj...
open.substack.com/pub/julianaj...
How Silicon Valley’s hype machine continuously creates solutions nobody is asking for
The most dangerous narratives do not come from tools that market to developers and promise productivity, but come from tools that market to everyone.
open.substack.com
October 29, 2025 at 9:12 AM
How Silicon Valley’s hype machine continuously creates solutions nobody is asking for
open.substack.com/pub/julianaj...
open.substack.com/pub/julianaj...
Publiquei um novo artigo no meu blogue sobre a importância de otimizar a experiência digital para transformar visitantes em clientes.
▶️ joaomatosdigital.pt/como-transfo...
#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab
▶️ joaomatosdigital.pt/como-transfo...
#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab
Como Transformar a Experiência Digital em Resultados Reais - CRO | João Carlos Matos
Compreende como a otimização da taxa de conversão (CRO) pode transformar o desempenho do teu website, apoiando-se em dados, psicologia e heurísticas de usabilidade, e conhece exemplos de empresas que…
joaomatosdigital.pt
October 27, 2025 at 8:30 PM
Publiquei um novo artigo no meu blogue sobre a importância de otimizar a experiência digital para transformar visitantes em clientes.
▶️ joaomatosdigital.pt/como-transfo...
#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab
▶️ joaomatosdigital.pt/como-transfo...
#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab
PM often get the spotlight for driving impact and decision-making. But the truth is: their success is built on the expertise of other digital areas. PMs are crucial, but so are the teams who shape what goes to market. bendaviesromano.medium.com/bridging-the...
Bridging the divide: How UXers can speak the language of product management for greater impact
Concrete ways to reframe your ideas and impact to better communicate with your product manager stakeholders and improve collaboration.
bendaviesromano.medium.com
October 16, 2025 at 11:00 AM
PM often get the spotlight for driving impact and decision-making. But the truth is: their success is built on the expertise of other digital areas. PMs are crucial, but so are the teams who shape what goes to market. bendaviesromano.medium.com/bridging-the...
True impact comes from building feedback loops—transforming insights into concrete actions and learning continuously. Integrating qualitative and quantitative data reveals the real “why” behind user behavior, not just the “what.”
▶️ freedium.cfd/https://medi...
▶️ freedium.cfd/https://medi...
Data Driven ≠ Insight Driven! | by Mehekk Bassi | in Voice Out! - Freedium
How to interpret data meaningfully, and develop effective feedback loops.
freedium.cfd
October 7, 2025 at 3:47 PM
True impact comes from building feedback loops—transforming insights into concrete actions and learning continuously. Integrating qualitative and quantitative data reveals the real “why” behind user behavior, not just the “what.”
▶️ freedium.cfd/https://medi...
▶️ freedium.cfd/https://medi...
Too often, the conversation in product teams focuses on features, deliverables, or what tools empower “anyone to build anything.” Low-code, AI, and automations have democratized production, but have they democratized responsibility?
▶️ uxdesign.cc/when-machine...
▶️ uxdesign.cc/when-machine...
When machines make outputs, humans must own outcomes
The future of work in the age of AI and deepware.
uxdesign.cc
October 6, 2025 at 7:00 AM
Too often, the conversation in product teams focuses on features, deliverables, or what tools empower “anyone to build anything.” Low-code, AI, and automations have democratized production, but have they democratized responsibility?
▶️ uxdesign.cc/when-machine...
▶️ uxdesign.cc/when-machine...
I'm happy to share that I've finished the SQL Basics w/ GA4 and Big Query Simmer course. Simo mentions something like this: "these subjects have only scratched the surface of what Google Big can offer." ...
October 4, 2025 at 12:20 PM
I'm happy to share that I've finished the SQL Basics w/ GA4 and Big Query Simmer course. Simo mentions something like this: "these subjects have only scratched the surface of what Google Big can offer." ...
Anti Achismo Social Club #012
open.substack.com/pub/lucianfi...
open.substack.com/pub/lucianfi...
Anti Achismo Social Club #012
Google acelera rumo ao Meridian com Snap Ads + BigQuery turbinado por Gemini
open.substack.com
September 29, 2025 at 1:47 PM
Anti Achismo Social Club #012
open.substack.com/pub/lucianfi...
open.substack.com/pub/lucianfi...
Anti Achismo Social Club #011... Está ficando técnico e precisa update dos cursos @Metricasboss open.substack.com/pub/lucianfi...
Anti Achismo Social Club #011
Como implementar Attribution Modeling nativo no BigQuery usando os novos recursos de ML e Gemini integration. Dados reais + código + dashboard automatizado.
open.substack.com
September 29, 2025 at 1:44 PM
Anti Achismo Social Club #011... Está ficando técnico e precisa update dos cursos @Metricasboss open.substack.com/pub/lucianfi...
Bottom line: In the AI era, UX thrives when AI is your junior teammate — not your decision-maker.
#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]
uxdesign.cc/human-machin...
#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]
uxdesign.cc/human-machin...
Human + machine: responsible AI workflows for UX research
A practical playbook on how AI will reshape UX research.
uxdesign.cc
September 24, 2025 at 7:31 PM
Bottom line: In the AI era, UX thrives when AI is your junior teammate — not your decision-maker.
#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]
uxdesign.cc/human-machin...
#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]
uxdesign.cc/human-machin...
Prepare for a Design System audit, what the audit process looks like, then how you can prioritize any accessibility issues identified.
▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility
▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility
Auditing your Design system for accessibility
How to fix A11y issues at the system-level
uxdesign.cc
September 21, 2025 at 6:01 PM
Prepare for a Design System audit, what the audit process looks like, then how you can prioritize any accessibility issues identified.
▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility
▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility
𝐓𝐡𝐢𝐬 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐰𝐨𝐧𝐝𝐞𝐫: 𝐚𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐀𝐈 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐬, 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐞𝐯𝐞𝐧 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐣𝐨𝐫𝐢𝐭𝐲? 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐏𝐑𝐃 𝐚𝐧𝐝 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐚 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐀𝐈 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐬, 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞—𝐀𝐈𝐬 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐞𝐚𝐜𝐭𝐢𝐧𝐠.
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI
How can AI UI capture intent?
Exploring contextual prompt patterns that capture user intent as it is typed
uxdesign.cc
September 19, 2025 at 11:30 AM
𝐓𝐡𝐢𝐬 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐰𝐨𝐧𝐝𝐞𝐫: 𝐚𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐀𝐈 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐬, 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐞𝐯𝐞𝐧 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐣𝐨𝐫𝐢𝐭𝐲? 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐏𝐑𝐃 𝐚𝐧𝐝 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐚 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐀𝐈 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐬, 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞—𝐀𝐈𝐬 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐞𝐚𝐜𝐭𝐢𝐧𝐠.
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI
Perplexity isn't "just another AI chatbot." It's a research engine, automation hub, and daily briefing assistant rolled into one.
▶️ medium.com/@amitXD/how-...
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#perplexity #ai #generativeai #intelligentsearch #discovery #labs #tasks #spaces #connectors #cometbrowser
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#meo
▶️ medium.com/@amitXD/how-...
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#perplexity #ai #generativeai #intelligentsearch #discovery #labs #tasks #spaces #connectors #cometbrowser
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#meo
How to Actually Use Perplexity AI (A Complete Walkthrough That Saves You Hours)
Most people describe Perplexity as “ChatGPT plus search.” That’s true, but also wildly underselling it.
medium.com
September 17, 2025 at 4:45 PM
Perplexity isn't "just another AI chatbot." It's a research engine, automation hub, and daily briefing assistant rolled into one.
▶️ medium.com/@amitXD/how-...
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#perplexity #ai #generativeai #intelligentsearch #discovery #labs #tasks #spaces #connectors #cometbrowser
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#meo
▶️ medium.com/@amitXD/how-...
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#perplexity #ai #generativeai #intelligentsearch #discovery #labs #tasks #spaces #connectors #cometbrowser
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#meo
Judgment & real learning matter! We’re living in the “vibe-making” era—AI lets us look skilled without truly understanding. This helps us move fast, but risks creating generations of performers, not innovators.We need to wrestling with problems, making mistakes, learning shorturl.at/Po0Dt #AI #AIUX
The vibe‑making illusion
The new way we pretend to know everything
shorturl.at
September 10, 2025 at 11:00 AM
Judgment & real learning matter! We’re living in the “vibe-making” era—AI lets us look skilled without truly understanding. This helps us move fast, but risks creating generations of performers, not innovators.We need to wrestling with problems, making mistakes, learning shorturl.at/Po0Dt #AI #AIUX
The designer’s job remains the same in many ways: shape ambiguity into clarity. The difference now is we can do it faster, louder, and with more collaborators as active participants.
uxdesign.cc/vibe-design-...
#Vibecoding #Artificialintelligence #Interactiondesign #Designprocess #UX
uxdesign.cc/vibe-design-...
#Vibecoding #Artificialintelligence #Interactiondesign #Designprocess #UX
Vibe design for designers
Tips from months of experimentation & AI process transformation: how to embrace “janky” prototypes, AI handoffs, and smart tool selection…
uxdesign.cc
September 8, 2025 at 5:30 PM
The designer’s job remains the same in many ways: shape ambiguity into clarity. The difference now is we can do it faster, louder, and with more collaborators as active participants.
uxdesign.cc/vibe-design-...
#Vibecoding #Artificialintelligence #Interactiondesign #Designprocess #UX
uxdesign.cc/vibe-design-...
#Vibecoding #Artificialintelligence #Interactiondesign #Designprocess #UX
I don't know (or I know) why people don't understand that smarter, responsible, adaptative data infrastructure and I'd add data governance, it's only important in developing AI tools or systems. It's important for any kind of project that evolves data, including web analytics for
urlcurta.me/FUNOL
urlcurta.me/FUNOL
Beyond Bigger Models: The Data Infrastructure Every Successful AI Needs
I used to think building AI was all about bigger models, faster GPUs, and more layers. I spent months tweaking hyperparameters on a model…
medium.com
September 5, 2025 at 8:15 PM
I don't know (or I know) why people don't understand that smarter, responsible, adaptative data infrastructure and I'd add data governance, it's only important in developing AI tools or systems. It's important for any kind of project that evolves data, including web analytics for
urlcurta.me/FUNOL
urlcurta.me/FUNOL
The concept of SEO, or search engine optimization, has evolved significantly over the years. Initially, it was widely perceived as a practice focused primarily on manipulating search engine algorithms to achieve higher rankings on search results pages.
▶️ kpplaybook.com/resources/ma...
#️⃣ #seo
▶️ kpplaybook.com/resources/ma...
#️⃣ #seo
Making the Move from Search Optimization to Answer Optimization - Kick Point Playbook
Expert insights from Wil Reynolds on moving beyond rankings and optimizing for answers across search, AI, and social.
kpplaybook.com
September 3, 2025 at 7:08 PM
The concept of SEO, or search engine optimization, has evolved significantly over the years. Initially, it was widely perceived as a practice focused primarily on manipulating search engine algorithms to achieve higher rankings on search results pages.
▶️ kpplaybook.com/resources/ma...
#️⃣ #seo
▶️ kpplaybook.com/resources/ma...
#️⃣ #seo
I’ve just published Part 2 of my first experience with Vibe Coding and Replit.
September 2, 2025 at 6:15 PM
I’ve just published Part 2 of my first experience with Vibe Coding and Replit.
Prompt engineering is nothing more than planning
August 30, 2025 at 2:25 PM
Prompt engineering is nothing more than planning
This is a usefull process. And it takes time, tools, people.
▶️ julianajackson.substack.com/p/how-to-do-...
▶️ julianajackson.substack.com/p/how-to-do-...
Data Analysis for business. A step-by-step guide with examples.
Get my realistic, modern, step by step guide for how to approach a data analysis task.
julianajackson.substack.com
August 26, 2025 at 5:30 PM
This is a usefull process. And it takes time, tools, people.
▶️ julianajackson.substack.com/p/how-to-do-...
▶️ julianajackson.substack.com/p/how-to-do-...