Justin McElroy 🇨🇦
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jmcelroy.bsky.social
Justin McElroy 🇨🇦
@jmcelroy.bsky.social
Vancouver journalist. Currently decompressing after going to 52 countries in 52 weeks. Strives to tell unique stories.

http://moremcbarges.ca
http://instagram.com/justindmcelroy
I sincerely promise you that it's no longer 5000 engaged people and no media outlet is still using it as a proxy for "the culture" and the ROI on other platforms would probably be greater, but do what you feel you gotta do!
November 10, 2025 at 7:10 PM
the party posts the same things on Instagram, Lenny's the only one posting anything non perfunctory at this point, and there are way more valuable places to "take the fight", if that's your justification

people have followers, change is hard, you come up with justifications, and that's okay!
November 10, 2025 at 6:47 PM
is it “a lot of opponents” or a few dozen accounts who benefit more from your engagement than the other way around
three yellow emojis with their hands on their chins on a white background .
ALT: three yellow emojis with their hands on their chins on a white background .
media.tenor.com
November 10, 2025 at 4:51 PM
for the record, I don’t think politicians shouldn’t be spending time here either; if you’re trying to influence a large audience, post on instagram, youtube, reddit, tiktok, linkedin or local facebook groups, otherwise you’re either living in nostalgia or have poor impulse control (hi it’s me)
November 10, 2025 at 4:21 PM
some people are like “Justin it still rained plenty” BUT ACTUALLY it rained 26% less than an average October (per Environment Canada data), so my gut instinct was correct
November 10, 2025 at 4:29 AM
frankie: “i’m built different”
November 9, 2025 at 9:03 PM
the teens are good
November 9, 2025 at 8:32 PM
No Tyler Harper slander in this household!
November 9, 2025 at 2:29 AM
Update: grace and an apology from Graham!

(whose stuff is quite neat, which is why the random attack was so disappointing)

May all posters be so open to criticism and learning
Hi Justin, this is Graham here from Vancouver's forgotten monuments. You're right to highlight my own sloppy words and reporting here. The reality is, I'm not a journalist. I'm just a guy with a camera highlighting things. if I were to do this video again, I'd say something like...
November 9, 2025 at 2:10 AM
Hey Graham, thanks for the acknowledgment and apology! Part of the reason I was more snarky than usual is I’ve seen and enjoyed your stuff, and it was frustrating to see that false attack come out of left field. Keep up with the passion and curiosity!
November 9, 2025 at 2:00 AM
I love language; the way specific words matter; the way a particular phrase can frame a story or activate passion; how every choice unlocks a different way of reaching an audience to make them care about the thing you care about (trains: they’re fun!)

A shame when good people use it sloppily.
November 8, 2025 at 9:23 PM
“People should care about this thing more” and “the media never reported on this thing” are two different ideas that people often use interchangeably, but framing matters!

One incentivizes curiousity and passion about a subject, the other incentivizes getting angry at “the media” on a false premise
November 8, 2025 at 9:18 PM
yes what's wrong with that
November 6, 2025 at 9:51 PM
aura if you think that was heated let me tell you about a little thing called "my mentions during a global pandemic"
November 6, 2025 at 8:55 PM
yes
November 6, 2025 at 8:03 PM