Jessica
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jessicawohl.bsky.social
Jessica
@jessicawohl.bsky.social
Ad Age senior editor by day, TV watcher by night. she/her
So fun and on brand. But is there one for us lefties?
KFC made a ‘Finger Lickin’ Fork’ for rice bowls you can’t eat with your fingers
The hand-shaped utensil was dreamed up by Mother and handcrafted by jeweler Sam Ozanne.
adage.com
June 4, 2025 at 1:04 PM
HBO Max is back, just as we all almost got used to calling it Max, not HBO Max. @parkerdelrey.bsky.social has the details:
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.
adage.com
May 14, 2025 at 3:09 PM
Donna and David got engaged 25 years ago. Neutrogena has a message for anyone who knows what that means.

@timnudd.bsky.social has the details behind the campaign:
adage.com/creativity/w...

#BH90210 #nostalgia #advertising
Neutrogena pitches rejuvenating skincare to those old enough to remember ‘Beverly Hills, 90210’
BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.
adage.com
April 30, 2025 at 3:33 PM
Pro tip: when traveling (even when not traveling) this is absolutely the best way to eat an Egg Muffin.
April 2, 2025 at 12:22 PM
I may disagree with some of these takes, but I think we can all agree that a few ads were way more entertaining than the game.

Goodnight, #SuperBowl ad fans!
adage.com Ad Age @adage.com · Feb 10
Amid a blowout on the field, #SuperBowl advertisers tried to bring their A game—here’s how the ads fared. 👇
Super Bowl 2025 ad review—the best and worst commercials
adage.com
February 10, 2025 at 4:54 AM
I feel like I’m watching the Kendrick Lamar episode of “Squid Game” and I mean that in the best way.
February 10, 2025 at 1:37 AM
After sitting out in 2024, WeatherTech came back with a hit #SuperBowl ad.

@shelikestoshop.bsky.social has the details
Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy
WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.
adage.com
February 10, 2025 at 12:33 AM
Chiefs vs Eagles is the game, sure. But plenty of #SuperBowl viewers are also invested in the Starbucks vs Dunkin’ showdown

adage.com/article/spec...
How Dunkin’s latest Ben Affleck Super Bowl ad challenges Starbucks and McDonald’s
Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.
adage.com
February 9, 2025 at 11:50 PM
Well, the Bears did make it to the #SuperBowl, if only in the Virginia Halas McCaskey tribute. Also, look out for a Bears moment in the Uber Eats commercial later.
February 9, 2025 at 11:26 PM
Based on my pregame viewing, it’s a two-tissue Super Bowl.
Based on Ad Age’s viewing of #SuperBowl ads before the game, about 17 have a more serious tone, while at least 44 are humorous or lighthearted.
February 9, 2025 at 11:16 PM
The pizza and wings are ordered, my computer is set up in front of the TV and the Kendrick Lamar mix is on. Let’s go! Happy #SuperBowl Sunday to all who celebrate and/or work today.
February 9, 2025 at 6:36 PM
Hey there, Bluesky!

I wanted to say hi before #SuperBowlLIX, as @adage.com gets ready to bring you all the in-game ads and the stories behind them.

Want to catch up first? Commercials from prior years are here in the Ad Age Super Bowl Ad Archive adage.com/video/super-...
Super Bowl Ad Archive Page | Ad Age
adage.com
February 5, 2025 at 7:16 PM