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VOTE: Super Bowl LX Ad Championship
Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.
adage.com
🔖 Bookmark this page & come back after each quarter to vote in a fresh poll: adage.com/super-bowl/a...
The top 5 celebrity brand collabs you need to know about right now
The top 5 celebrity brand collabs you need to know about right now
ebx.sh
February 12, 2026 at 10:58 AM
The top 5 celebrity brand collabs you need to know about right now
Most deadpan credit card ads ever have simple message: It’s a credit card
Most deadpan credit card ads ever have simple message: It’s a credit card
ebx.sh
February 12, 2026 at 4:36 AM
Most deadpan credit card ads ever have simple message: It’s a credit card
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
ebx.sh
February 12, 2026 at 3:55 AM
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
CMO Job Moves Database 2025
CMO Job Moves Database 2025
ebx.sh
February 12, 2026 at 3:09 AM
CMO Job Moves Database 2025
Why brand silence isn’t a safe strategy when communities are under pressure
Why brand silence isn’t a safe strategy when communities are under pressure
ebx.sh
February 12, 2026 at 2:27 AM
Why brand silence isn’t a safe strategy when communities are under pressure
Xfinity reboots Jurassic Park, now with better Wi-Fi, in Super Bowl ad
Xfinity reboots Jurassic Park, now with better Wi-Fi, in Super Bowl ad
ebx.sh
February 12, 2026 at 1:53 AM
Xfinity reboots Jurassic Park, now with better Wi-Fi, in Super Bowl ad
Super Bowl 2026 ads showed what works (and doesn’t) on the big stage
Super Bowl 2026 ads showed what works—and what doesn’t during the Big Game
ebx.sh
February 12, 2026 at 12:46 AM
Super Bowl 2026 ads showed what works (and doesn’t) on the big stage
Publicis won twice as many new business pitches as WPP or Omnicom in 2025
Publicis won twice as many new business pitches as WPP or Omnicom in 2025
ebx.sh
February 11, 2026 at 11:51 PM
Publicis won twice as many new business pitches as WPP or Omnicom in 2025
A British view of the big, dumb, wonderful Super Bowl ads
A British view of the big, dumb, wonderful Super Bowl ads
ebx.sh
February 11, 2026 at 10:16 PM
A British view of the big, dumb, wonderful Super Bowl ads
Science and sport share a similar grind in Lilly’s gritty Olympics spot
Science and sport share a similar grind in Lilly’s gritty Olympics spot
ebx.sh
February 11, 2026 at 9:20 PM
Science and sport share a similar grind in Lilly’s gritty Olympics spot
14 creative campaigns to know about today
14 creative campaigns to know about today
ebx.sh
February 11, 2026 at 7:57 PM
14 creative campaigns to know about today
How creators can land a Super Bowl ad—lessons from someone who booked two
How creators can land a Super Bowl ad—lessons from someone who booked two
ebx.sh
February 11, 2026 at 6:37 PM
How creators can land a Super Bowl ad—lessons from someone who booked two
New Kraft Heinz CEO pauses split, plans to boost marketing spending
New Kraft Heinz CEO pauses split, plans to boost marketing spending
ebx.sh
February 11, 2026 at 5:59 PM
New Kraft Heinz CEO pauses split, plans to boost marketing spending
Super Bowl LX Ad Champion revealed—reader vote crowns winner
Super Bowl LX Ad Champion revealed—reader vote crowns winner
ebx.sh
February 11, 2026 at 5:32 PM
Super Bowl LX Ad Champion revealed—reader vote crowns winner
How creative partners find their match—and what agency leaders learned from splits
How creative partners find their match—and what agency leaders learned from splits
ebx.sh
February 11, 2026 at 4:35 PM
How creative partners find their match—and what agency leaders learned from splits
What stopped working in marketing—and what leaders are doing instead
What stopped working in marketing—and what leaders are doing instead
ebx.sh
February 11, 2026 at 3:11 PM
What stopped working in marketing—and what leaders are doing instead
Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad
Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad
ebx.sh
February 11, 2026 at 2:27 PM
Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad
Inside Gatorade’s high-stakes brand reinvention
Inside Gatorade’s high-stakes brand reinvention
ebx.sh
February 11, 2026 at 1:22 PM
Inside Gatorade’s high-stakes brand reinvention
CMOs are deploying AI in the wrong places
CMOs are deploying AI in the wrong places
ebx.sh
February 11, 2026 at 12:46 PM
CMOs are deploying AI in the wrong places
How BBDO is rethinking its US leadership and strategy with the addition of FCB
How BBDO is rethinking its US leadership and strategy with the addition of FCB
ebx.sh
February 11, 2026 at 11:42 AM
How BBDO is rethinking its US leadership and strategy with the addition of FCB
Why brands should bring Super Bowl-level creativity to everyday advertising
Why brands should bring Super Bowl-level creativity to everyday advertising
ebx.sh
February 11, 2026 at 4:12 AM
Why brands should bring Super Bowl-level creativity to everyday advertising
How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI
How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI
ebx.sh
February 11, 2026 at 3:20 AM
How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI
Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership
Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership
ebx.sh
February 11, 2026 at 2:47 AM
Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
ebx.sh
February 11, 2026 at 2:14 AM
Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure
Super Bowl 2026’s 10 most liked commercials, according to iSpot surveys
Super Bowl 2026’s 10 most liked commercials, according to iSpot surveys
ebx.sh
February 11, 2026 at 1:10 AM
Super Bowl 2026’s 10 most liked commercials, according to iSpot surveys