Optimizing media in real time like it's their JOB or something 📈🤷‍♂️ Some of the Newell Brands Retail Media #DreamTeam captured in action today 🤩

I'm headed to #VidCon 🛫 🙌 !! Excited to share our journey of creator co-creation at PepsiCo on YouTube through FLVR, our "seriously unserious" food entertainment brand. #VidConAN25 #vidcon2025 #SocialMedia @vidcon.bsky.social

With #marketing budgets under pressure, shooting content for an omnichannel world is a must. For example, my team at PepsiCo Foods US captured a variety of Lo-Fi, social-first content for Tostitos—like this Art Reveal Trend featuring Edelman and Gronk. 👨‍🎨🎨 #SocialMedia #ContentMarketing

My team's #SBLIX 🏈 Social Media 'War Room' was a huge success for both of our participating #PepsiCo Foods brands -
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia