James Clarke
@jamesclarkeca.bsky.social
Head of Media @ Newell Brands | Ex PepsiCo, Kraft Foods Group & Maple Leaf Foods | Work hard * Have Fun * Make a Difference. Opinions shared are my own.
Optimizing media in real time like it's their JOB or something 📈🤷♂️ Some of the Newell Brands Retail Media #DreamTeam captured in action today 🤩
October 7, 2025 at 7:34 PM
Optimizing media in real time like it's their JOB or something 📈🤷♂️ Some of the Newell Brands Retail Media #DreamTeam captured in action today 🤩
Last week, my team co-led Newell Brands' first-ever #influencer Innovation Showcase at our beautiful Hoboken Customer Experience Center, with its stunning views of the Manhattan skyline. What a great day! 🙌 #Marketing #SocialMedia www.linkedin.com/posts/james-...
#influencermarketing #marketing #influencerevent #creators #socialmedia #influencerpopup #newellbrands | James Clarke | 21 comments
Last week, my team had the pleasure of helping organize and co-host Newell Brands’ first-ever Influencer Innovation Showcase at our beautiful Hoboken Customer Experience Center, with its stunning view...
www.linkedin.com
September 26, 2025 at 6:33 PM
Last week, my team co-led Newell Brands' first-ever #influencer Innovation Showcase at our beautiful Hoboken Customer Experience Center, with its stunning views of the Manhattan skyline. What a great day! 🙌 #Marketing #SocialMedia www.linkedin.com/posts/james-...
Kick Fall Into High Gear With Yankee Candles | www.today.com/shop/fall-es... via @todayshow.com
Kick Fall Into High Gear With Yankee Candles, New Denim Styles and More Hot Finds
Everything you need to elevate those cozy, autumnal vibes.
www.today.com
September 21, 2025 at 3:20 PM
Kick Fall Into High Gear With Yankee Candles | www.today.com/shop/fall-es... via @todayshow.com
Driving Business Through Wonder: Learn How #CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 www.linkedin.com/posts/james-... #InfluencerMarketing #Creators #SocialMedia
Driving Business Through Wonder: How CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 | James Clarke
Driving Business Through Wonder: How CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀
What if something as small (and crunchy) as CHEETOS could spark a movement of playful imagination AN...
www.linkedin.com
June 18, 2025 at 7:52 PM
Driving Business Through Wonder: Learn How #CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 www.linkedin.com/posts/james-... #InfluencerMarketing #Creators #SocialMedia
Reposted by James Clarke
PepsiCo is bringing back this popular beverage for the summer.
June 8, 2025 at 11:43 AM
PepsiCo is bringing back this popular beverage for the summer.
I'm headed to #VidCon 🛫 🙌 !! Excited to share our journey of creator co-creation at PepsiCo on YouTube through FLVR, our "seriously unserious" food entertainment brand. #VidConAN25 #vidcon2025 #SocialMedia @vidcon.bsky.social
June 18, 2025 at 7:43 PM
I'm headed to #VidCon 🛫 🙌 !! Excited to share our journey of creator co-creation at PepsiCo on YouTube through FLVR, our "seriously unserious" food entertainment brand. #VidConAN25 #vidcon2025 #SocialMedia @vidcon.bsky.social
You’re Not a Corporate Drone🤖 You’re a Marketer 😎. Start Acting Like One!
Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech, but don’t lean away from human insight. #Marketing #Advertising
www.linkedin.com/posts/james-...
Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech, but don’t lean away from human insight. #Marketing #Advertising
www.linkedin.com/posts/james-...
#socialmedia #marketing #pepsico #mediastrategy #datainformed #paidmedia | James Clarke
You’re Not a Corporate Drone 🤖 You’re a Marketer 😎. Start Acting Like One!
😵 TLDR --> Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech...
www.linkedin.com
June 10, 2025 at 2:53 AM
You’re Not a Corporate Drone🤖 You’re a Marketer 😎. Start Acting Like One!
Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech, but don’t lean away from human insight. #Marketing #Advertising
www.linkedin.com/posts/james-...
Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech, but don’t lean away from human insight. #Marketing #Advertising
www.linkedin.com/posts/james-...
Oh great, another AI action figure. Just what the world needed. 😵💫
April 12, 2025 at 8:11 PM
Oh great, another AI action figure. Just what the world needed. 😵💫
I had the privilege of delivering a Spark Talk at @YTAdvertisers Creator Conversations event in NYC to an enthusiastic crowd of marketers and Googlers. Here are my 3 key takeaways:
www.linkedin.com/posts/james-... #socialmedia #YouTube
www.linkedin.com/posts/james-... #socialmedia #YouTube
#socialmedia #creators #influencers #youtube | James Clarke | 12 comments
Yesterday, I had the privilege of delivering a Spark Talk at YouTube's Creator Conversations event in NYC to an enthusiastic crowd of marketers and Googlers.
I shared stories from my journey lead...
www.linkedin.com
April 12, 2025 at 7:44 PM
I had the privilege of delivering a Spark Talk at @YTAdvertisers Creator Conversations event in NYC to an enthusiastic crowd of marketers and Googlers. Here are my 3 key takeaways:
www.linkedin.com/posts/james-... #socialmedia #YouTube
www.linkedin.com/posts/james-... #socialmedia #YouTube
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies | www.hollywoodreporter.com/business/bus... #SocialMedia #CreatorMarketing
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
A new Deloitte study shows that Gen Zers are choosing social and creator-driven content over big-budget entertainment, as consumers overall feel a price pinch over streaming.
www.hollywoodreporter.com
March 26, 2025 at 4:18 AM
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies | www.hollywoodreporter.com/business/bus... #SocialMedia #CreatorMarketing
⭐ Influencer vs. Creator: What's the Difference? ⭐
If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms are often used interchangeably, leading to confusion among marketers and agency partners alike. www.linkedin.com/posts/james-...
If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms are often used interchangeably, leading to confusion among marketers and agency partners alike. www.linkedin.com/posts/james-...
#marketing #influencermarketing #contentcreation #brandstrategy… | James Clarke
⭐ Influencer vs. Creator: What's the Difference? ⭐
If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms…
www.linkedin.com
March 20, 2025 at 6:16 PM
⭐ Influencer vs. Creator: What's the Difference? ⭐
If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms are often used interchangeably, leading to confusion among marketers and agency partners alike. www.linkedin.com/posts/james-...
If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms are often used interchangeably, leading to confusion among marketers and agency partners alike. www.linkedin.com/posts/james-...
With #marketing budgets under pressure, shooting content for an omnichannel world is a must. For example, my team at PepsiCo Foods US captured a variety of Lo-Fi, social-first content for Tostitos—like this Art Reveal Trend featuring Edelman and Gronk. 👨🎨🎨 #SocialMedia #ContentMarketing
March 12, 2025 at 8:53 PM
With #marketing budgets under pressure, shooting content for an omnichannel world is a must. For example, my team at PepsiCo Foods US captured a variety of Lo-Fi, social-first content for Tostitos—like this Art Reveal Trend featuring Edelman and Gronk. 👨🎨🎨 #SocialMedia #ContentMarketing
My team's #SBLIX 🏈 Social Media 'War Room' was a huge success for both of our participating #PepsiCo Foods brands -
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia
February 11, 2025 at 10:01 PM
My team's #SBLIX 🏈 Social Media 'War Room' was a huge success for both of our participating #PepsiCo Foods brands -
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia