immediate future
@immediate-future.bsky.social
immediate future has been working in social since 2004. We’re hard core social media professionals working across B2C and B2B - on all platforms! Whether it's strategy or content, we can help!
https://immediatefuture.co.uk/
https://immediatefuture.co.uk/
Social commerce isn’t a tech story. It’s a human one. People are borrowing judgement in-feed because they don’t trust brand claims and they don’t have the time to do loads of research.
Questions, trust, checkout
That’s why the comments decide the sale.
Newsletter’s out. buff.ly/PbLLkaC
Questions, trust, checkout
That’s why the comments decide the sale.
Newsletter’s out. buff.ly/PbLLkaC
February 18, 2026 at 8:44 AM
Social commerce isn’t a tech story. It’s a human one. People are borrowing judgement in-feed because they don’t trust brand claims and they don’t have the time to do loads of research.
Questions, trust, checkout
That’s why the comments decide the sale.
Newsletter’s out. buff.ly/PbLLkaC
Questions, trust, checkout
That’s why the comments decide the sale.
Newsletter’s out. buff.ly/PbLLkaC
TikTok’s latest ad tools help entertainment brands target people who are ready to watch, buy or subscribe.
Less guesswork. More impact.
Ready to make some noise (the smart way)? Get in touch. or read our latest blog buff.ly/ZvGa2Nj
#SocialMedia #MarketingUK #TikTokMarketing #BookTok #BrandStrategy
Less guesswork. More impact.
Ready to make some noise (the smart way)? Get in touch. or read our latest blog buff.ly/ZvGa2Nj
#SocialMedia #MarketingUK #TikTokMarketing #BookTok #BrandStrategy
February 17, 2026 at 3:01 PM
TikTok’s latest ad tools help entertainment brands target people who are ready to watch, buy or subscribe.
Less guesswork. More impact.
Ready to make some noise (the smart way)? Get in touch. or read our latest blog buff.ly/ZvGa2Nj
#SocialMedia #MarketingUK #TikTokMarketing #BookTok #BrandStrategy
Less guesswork. More impact.
Ready to make some noise (the smart way)? Get in touch. or read our latest blog buff.ly/ZvGa2Nj
#SocialMedia #MarketingUK #TikTokMarketing #BookTok #BrandStrategy
Social is where people check you now, quietly, quickly, and often privately.
If your proof can’t be forwarded, it’s not doing enough work.
Newsletter link buff.ly/pRH0WGF
If your proof can’t be forwarded, it’s not doing enough work.
Newsletter link buff.ly/pRH0WGF
February 11, 2026 at 8:52 AM
Social is where people check you now, quietly, quickly, and often privately.
If your proof can’t be forwarded, it’s not doing enough work.
Newsletter link buff.ly/pRH0WGF
If your proof can’t be forwarded, it’s not doing enough work.
Newsletter link buff.ly/pRH0WGF
Social media work means constant awareness. This blog explores how saving your energy helps you stay informed, professional, and mentally well over time. #mentalhealth #onlinecare #socialwork #stayinformed buff.ly/yqQlVXf
February 10, 2026 at 10:11 AM
Social media work means constant awareness. This blog explores how saving your energy helps you stay informed, professional, and mentally well over time. #mentalhealth #onlinecare #socialwork #stayinformed buff.ly/yqQlVXf
Buying decisions are groups, risk, and internal forwarding. Tejal Patel’s best line: help the buyer influence the next person. Build proof that travels, make it easy to repeat internally. Blog link
buff.ly/lHyi1tj
buff.ly/lHyi1tj
February 9, 2026 at 8:46 AM
Buying decisions are groups, risk, and internal forwarding. Tejal Patel’s best line: help the buyer influence the next person. Build proof that travels, make it easy to repeat internally. Blog link
buff.ly/lHyi1tj
buff.ly/lHyi1tj
If accessibility is still an afterthought, the #design isn’t done. Inspired by the V&A’s Design and Disability exhibition, our latest blog is about disability as a radical design force. Check out the link for more: buff.ly/0H39xqk
February 5, 2026 at 12:45 PM
If accessibility is still an afterthought, the #design isn’t done. Inspired by the V&A’s Design and Disability exhibition, our latest blog is about disability as a radical design force. Check out the link for more: buff.ly/0H39xqk
One campaign. Two very different D2C challenges. One set of results that made us smile.
Happy to chat about how we did this.
Happy to chat about how we did this.
February 5, 2026 at 11:15 AM
One campaign. Two very different D2C challenges. One set of results that made us smile.
Happy to chat about how we did this.
Happy to chat about how we did this.
Most teams don’t need more content. They need more confidence.
That’s what Tejal Patel and I are talking about live on 5 Feb at 1pm. Multi-generational buying groups, trust cues, and how social fits into research and validation when nobody’s watching.
Register on the event. buff.ly/4ybTIFX
That’s what Tejal Patel and I are talking about live on 5 Feb at 1pm. Multi-generational buying groups, trust cues, and how social fits into research and validation when nobody’s watching.
Register on the event. buff.ly/4ybTIFX
February 4, 2026 at 9:20 AM
Most teams don’t need more content. They need more confidence.
That’s what Tejal Patel and I are talking about live on 5 Feb at 1pm. Multi-generational buying groups, trust cues, and how social fits into research and validation when nobody’s watching.
Register on the event. buff.ly/4ybTIFX
That’s what Tejal Patel and I are talking about live on 5 Feb at 1pm. Multi-generational buying groups, trust cues, and how social fits into research and validation when nobody’s watching.
Register on the event. buff.ly/4ybTIFX
All hail the lurkers.
They don’t clap in public. They verify, compare, then share privately. That’s the behaviour shaping your shortlist.
New newsletter digs into what’s changed, why it feels harder, and how to build proof that travels.https://buff.ly/J6BJysv
They don’t clap in public. They verify, compare, then share privately. That’s the behaviour shaping your shortlist.
New newsletter digs into what’s changed, why it feels harder, and how to build proof that travels.https://buff.ly/J6BJysv
February 4, 2026 at 8:43 AM
All hail the lurkers.
They don’t clap in public. They verify, compare, then share privately. That’s the behaviour shaping your shortlist.
New newsletter digs into what’s changed, why it feels harder, and how to build proof that travels.https://buff.ly/J6BJysv
They don’t clap in public. They verify, compare, then share privately. That’s the behaviour shaping your shortlist.
New newsletter digs into what’s changed, why it feels harder, and how to build proof that travels.https://buff.ly/J6BJysv
Running Pinterest ads? There’s a new Media Planner in town
It’s designed to simplify campaign planning, audience targeting, and budget forecasting all in one place.
Worth a look if you like clarity over chaos. buff.ly/oh2v9of
#PinterestMarketing #PaidAdvertising #DigitalStrategy #SmallBusiness
It’s designed to simplify campaign planning, audience targeting, and budget forecasting all in one place.
Worth a look if you like clarity over chaos. buff.ly/oh2v9of
#PinterestMarketing #PaidAdvertising #DigitalStrategy #SmallBusiness
February 3, 2026 at 5:47 PM
Running Pinterest ads? There’s a new Media Planner in town
It’s designed to simplify campaign planning, audience targeting, and budget forecasting all in one place.
Worth a look if you like clarity over chaos. buff.ly/oh2v9of
#PinterestMarketing #PaidAdvertising #DigitalStrategy #SmallBusiness
It’s designed to simplify campaign planning, audience targeting, and budget forecasting all in one place.
Worth a look if you like clarity over chaos. buff.ly/oh2v9of
#PinterestMarketing #PaidAdvertising #DigitalStrategy #SmallBusiness
Buyers are doing more of the journey without you. If you guess wrong, you don’t just miss, you get avoided.
Live 5 Feb, 1pm with Tejal Patel. Join us to find out how to stop winging it buff.ly/5CEyioc
Live 5 Feb, 1pm with Tejal Patel. Join us to find out how to stop winging it buff.ly/5CEyioc
January 28, 2026 at 9:34 AM
Buyers are doing more of the journey without you. If you guess wrong, you don’t just miss, you get avoided.
Live 5 Feb, 1pm with Tejal Patel. Join us to find out how to stop winging it buff.ly/5CEyioc
Live 5 Feb, 1pm with Tejal Patel. Join us to find out how to stop winging it buff.ly/5CEyioc
Threads ads are live. The media story is boring. The trust story isn’t. Paid reach gets easier, credibility gets harder. That’s the shift. buff.ly/JcGSzQa
January 28, 2026 at 9:20 AM
Threads ads are live. The media story is boring. The trust story isn’t. Paid reach gets easier, credibility gets harder. That’s the shift. buff.ly/JcGSzQa
2026 visuals to use: lo-fi ‘low ink’, index layouts, micrographics, patchwork type—human > perfect. Read out blog #Designtrends #branding #Socialcontent buff.ly/HNXBzZs
January 27, 2026 at 9:54 AM
2026 visuals to use: lo-fi ‘low ink’, index layouts, micrographics, patchwork type—human > perfect. Read out blog #Designtrends #branding #Socialcontent buff.ly/HNXBzZs
I’m going live with Tejal Patel on 5 Feb at 1pm to talk buyer behaviour, trust cues, and how to build one narrative that travels so you stop rebuilding the same bloody thing five times.
Register on LinkedIn buff.ly/4ybTIFX .
Register on LinkedIn buff.ly/4ybTIFX .
January 26, 2026 at 9:24 AM
I’m going live with Tejal Patel on 5 Feb at 1pm to talk buyer behaviour, trust cues, and how to build one narrative that travels so you stop rebuilding the same bloody thing five times.
Register on LinkedIn buff.ly/4ybTIFX .
Register on LinkedIn buff.ly/4ybTIFX .
If you’re in social or content and want a smarter way to think about customer behaviour, get Marketing & Psychology.
No hacks. No hype. Just real insight and a solid framework that works.
Wrote a proper review
buff.ly/GVPm6cd
#social
#socialmedia
#FYP
#Marketing
#Growth
No hacks. No hype. Just real insight and a solid framework that works.
Wrote a proper review
buff.ly/GVPm6cd
#social
#socialmedia
#FYP
#Marketing
#Growth
January 26, 2026 at 8:23 AM
If you’re in social or content and want a smarter way to think about customer behaviour, get Marketing & Psychology.
No hacks. No hype. Just real insight and a solid framework that works.
Wrote a proper review
buff.ly/GVPm6cd
#social
#socialmedia
#FYP
#Marketing
#Growth
No hacks. No hype. Just real insight and a solid framework that works.
Wrote a proper review
buff.ly/GVPm6cd
#social
#socialmedia
#FYP
#Marketing
#Growth
Multi-generational buying groups create endless rewrites. We’ll show how to cut the rework.
Join us on 5 Feb, 1pm. Link buff.ly/4ybTIFX
Join us on 5 Feb, 1pm. Link buff.ly/4ybTIFX
January 23, 2026 at 11:23 AM
Multi-generational buying groups create endless rewrites. We’ll show how to cut the rework.
Join us on 5 Feb, 1pm. Link buff.ly/4ybTIFX
Join us on 5 Feb, 1pm. Link buff.ly/4ybTIFX
Buying groups are mixed across generations, your content gets forwarded with opinions attached, and your week disappears.
Live with Tejal Patel, 5 Feb, 1pm. Join and we'll help you reach them all AND win back time buff.ly/4ybTIFX
Live with Tejal Patel, 5 Feb, 1pm. Join and we'll help you reach them all AND win back time buff.ly/4ybTIFX
January 22, 2026 at 3:31 PM
Buying groups are mixed across generations, your content gets forwarded with opinions attached, and your week disappears.
Live with Tejal Patel, 5 Feb, 1pm. Join and we'll help you reach them all AND win back time buff.ly/4ybTIFX
Live with Tejal Patel, 5 Feb, 1pm. Join and we'll help you reach them all AND win back time buff.ly/4ybTIFX
Same campaign. Two countries. Two COMPLETELY different social strategies.
Motocaddy trusted us to make it work — and it did, the results speak for themselves.
Happy to chat about what we did or take a look buff.ly/OgD0YV3
#MarketingCaseStudy #InternationalMarketing #BrandStrategy #CustomerSuccess
Motocaddy trusted us to make it work — and it did, the results speak for themselves.
Happy to chat about what we did or take a look buff.ly/OgD0YV3
#MarketingCaseStudy #InternationalMarketing #BrandStrategy #CustomerSuccess
January 22, 2026 at 11:30 AM
Same campaign. Two countries. Two COMPLETELY different social strategies.
Motocaddy trusted us to make it work — and it did, the results speak for themselves.
Happy to chat about what we did or take a look buff.ly/OgD0YV3
#MarketingCaseStudy #InternationalMarketing #BrandStrategy #CustomerSuccess
Motocaddy trusted us to make it work — and it did, the results speak for themselves.
Happy to chat about what we did or take a look buff.ly/OgD0YV3
#MarketingCaseStudy #InternationalMarketing #BrandStrategy #CustomerSuccess
TikTok’s 2026 trend report highlights a move away from polished perfection and towards more honest, niche and meaningful content.
Worth a look if TikTok is part of your plans for this year. buff.ly/bK7Q7Ar
#TikTok #MarketingStrategy #SocialMediaTrends #ContentPlanning
Worth a look if TikTok is part of your plans for this year. buff.ly/bK7Q7Ar
#TikTok #MarketingStrategy #SocialMediaTrends #ContentPlanning
January 21, 2026 at 5:47 PM
TikTok’s 2026 trend report highlights a move away from polished perfection and towards more honest, niche and meaningful content.
Worth a look if TikTok is part of your plans for this year. buff.ly/bK7Q7Ar
#TikTok #MarketingStrategy #SocialMediaTrends #ContentPlanning
Worth a look if TikTok is part of your plans for this year. buff.ly/bK7Q7Ar
#TikTok #MarketingStrategy #SocialMediaTrends #ContentPlanning
2016 was peak fun internet. Vine loops, Pokémon GO, Snapchat everywhere.
But 2016 also broke social in a serious way. Feeds stopped being chronological and became ranked machines.
I wrote a 2016–2026 rewind for marketers, with what to learn from it. buff.ly/xwx8IFn
But 2016 also broke social in a serious way. Feeds stopped being chronological and became ranked machines.
I wrote a 2016–2026 rewind for marketers, with what to learn from it. buff.ly/xwx8IFn
January 21, 2026 at 8:58 AM
2016 was peak fun internet. Vine loops, Pokémon GO, Snapchat everywhere.
But 2016 also broke social in a serious way. Feeds stopped being chronological and became ranked machines.
I wrote a 2016–2026 rewind for marketers, with what to learn from it. buff.ly/xwx8IFn
But 2016 also broke social in a serious way. Feeds stopped being chronological and became ranked machines.
I wrote a 2016–2026 rewind for marketers, with what to learn from it. buff.ly/xwx8IFn
Marketing feels slower because buying groups don’t move as one. It’s committees, commentary, and five versions of the same story
Forrester reports Millennials and Gen Z now make up 71% of B2B buyers.
Find out how to deal with multi-generational buying groups at buff.ly/QWTFyLa
Forrester reports Millennials and Gen Z now make up 71% of B2B buyers.
Find out how to deal with multi-generational buying groups at buff.ly/QWTFyLa
January 19, 2026 at 10:48 AM
Marketing feels slower because buying groups don’t move as one. It’s committees, commentary, and five versions of the same story
Forrester reports Millennials and Gen Z now make up 71% of B2B buyers.
Find out how to deal with multi-generational buying groups at buff.ly/QWTFyLa
Forrester reports Millennials and Gen Z now make up 71% of B2B buyers.
Find out how to deal with multi-generational buying groups at buff.ly/QWTFyLa
Social in 2026 feels different, in the best way.
Less noise, more niche. Less polish, more “raw data.” More creators building platform-specific originals instead of copy-paste content.
Check out our latest blog on how social is resetting this year + what to lean into next.
buff.ly/ZDVz40n
Less noise, more niche. Less polish, more “raw data.” More creators building platform-specific originals instead of copy-paste content.
Check out our latest blog on how social is resetting this year + what to lean into next.
buff.ly/ZDVz40n
January 15, 2026 at 11:30 AM
Social in 2026 feels different, in the best way.
Less noise, more niche. Less polish, more “raw data.” More creators building platform-specific originals instead of copy-paste content.
Check out our latest blog on how social is resetting this year + what to lean into next.
buff.ly/ZDVz40n
Less noise, more niche. Less polish, more “raw data.” More creators building platform-specific originals instead of copy-paste content.
Check out our latest blog on how social is resetting this year + what to lean into next.
buff.ly/ZDVz40n
Your feed is the new search.
Buyers want answers, not brand pages.
I wrote a deep dive on the six shifts shaping discovery in 2026, and what senior marketers should do about it.
buff.ly/NRNgR8A
Buyers want answers, not brand pages.
I wrote a deep dive on the six shifts shaping discovery in 2026, and what senior marketers should do about it.
buff.ly/NRNgR8A
January 14, 2026 at 9:22 AM
Your feed is the new search.
Buyers want answers, not brand pages.
I wrote a deep dive on the six shifts shaping discovery in 2026, and what senior marketers should do about it.
buff.ly/NRNgR8A
Buyers want answers, not brand pages.
I wrote a deep dive on the six shifts shaping discovery in 2026, and what senior marketers should do about it.
buff.ly/NRNgR8A
Your brain isn’t an algorithm. The feed never sleeps, but you should. Read our short blog on mental health in social media marketing. #wellbeing #marketinglife #burnout buff.ly/RSuSxT5
January 13, 2026 at 10:17 AM
Your brain isn’t an algorithm. The feed never sleeps, but you should. Read our short blog on mental health in social media marketing. #wellbeing #marketinglife #burnout buff.ly/RSuSxT5
Instagram rolls out new hashtag limits!
Posts can now include up to five hashtags only. This encourages creators to use specific, relevant tags instead of long lists. Read our latest blog buff.ly/nc9NEf4
#InstagramUpdate #HashtagStrategy #SocialMediaTips #DigitalMarketing #ContentCreation
Posts can now include up to five hashtags only. This encourages creators to use specific, relevant tags instead of long lists. Read our latest blog buff.ly/nc9NEf4
#InstagramUpdate #HashtagStrategy #SocialMediaTips #DigitalMarketing #ContentCreation
Surprising Hashtag Limits introduced on Instagram. Immediate Future
Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will
buff.ly
January 8, 2026 at 5:47 PM
Instagram rolls out new hashtag limits!
Posts can now include up to five hashtags only. This encourages creators to use specific, relevant tags instead of long lists. Read our latest blog buff.ly/nc9NEf4
#InstagramUpdate #HashtagStrategy #SocialMediaTips #DigitalMarketing #ContentCreation
Posts can now include up to five hashtags only. This encourages creators to use specific, relevant tags instead of long lists. Read our latest blog buff.ly/nc9NEf4
#InstagramUpdate #HashtagStrategy #SocialMediaTips #DigitalMarketing #ContentCreation