AI can think endlessly, but it still can’t drift.

The human advantage lives in judgement, context and deciding which dots matter, not just connecting more of them.

APAC Chief Strategist Nicolas Chan on what AI still needs.

Read more. https://bit.ly/45JplpQ

Amy’s final intern reflection reminds us that growth in PR isn’t always loud or linear — sometimes it’s subtle.

Step inside Amy’s PR journey and learn more. https://bit.ly/3M8Cp1d

Media Relations Specialist Matthew Burrows shares his thoughts on why things that feel “out of place” grab attention and how smart storytelling uses incongruence to cut through the noise.

📖 Learn more. https://bit.ly/49eFCoD

Honored to earn a spot as one of @prweekus.bsky.social's 2025 Best Places to Work for a mid-size agency. 🏆 https://bit.ly/4ryTrFx

Join us in celebrating our December Buzz Lightyear Award winner, Senior Account Executive Megan Ryan! 🚀

Her leadership, confidence with clients and rock-solid reliability make her truly stand out. 👏

New year, new possibilities — and stories everywhere you look. Happy New Year from The Hoffman Agency. 🎉

Once solely a beauty app, RedNote (Xiaohongshu) is now where China’s new generation discovers tech.

From Apple to ZEISS, brands find authentic engagement through storytelling & community.

Learn more via the blog. https://bit.ly/4at8U44

This calls for a celebration! 🥳

Our team earned a finalist spot in the 2026 #PRWeekAwardsUS in the Outstanding Technology Agency category.

Storytelling isn’t just an art — it’s quantitative strategy too. PR Associate Account Executive Rebecca shows how meaningful data can focus a message, strengthen trust and make tech stories stand out.

Learn more. https://bit.ly/49eFCoD.

Season’s greetings from The Hoffman Agency! 🌟

This year, we explored new ideas, new stories and a few new galaxies of creativity.

Here’s to charting the 2026 story ahead.

Get an inside look at a day in the life of Jorge Ramos, a remote senior account executive based in Houston, Texas. 🌇