The Hoffman Agency
@hoffman.com
AI can think endlessly, but it still can’t drift.
The human advantage lives in judgement, context and deciding which dots matter, not just connecting more of them.
APAC Chief Strategist Nicolas Chan on what AI still needs.
Read more. https://bit.ly/45JplpQ
The human advantage lives in judgement, context and deciding which dots matter, not just connecting more of them.
APAC Chief Strategist Nicolas Chan on what AI still needs.
Read more. https://bit.ly/45JplpQ
February 4, 2026 at 5:04 AM
AI can think endlessly, but it still can’t drift.
The human advantage lives in judgement, context and deciding which dots matter, not just connecting more of them.
APAC Chief Strategist Nicolas Chan on what AI still needs.
Read more. https://bit.ly/45JplpQ
The human advantage lives in judgement, context and deciding which dots matter, not just connecting more of them.
APAC Chief Strategist Nicolas Chan on what AI still needs.
Read more. https://bit.ly/45JplpQ
New hires + global visits = lots to celebrate! 🎊
Big welcome to our newest associate account executives and to Senior Account Manager April Kim from Korea.
Big welcome to our newest associate account executives and to Senior Account Manager April Kim from Korea.
January 29, 2026 at 7:38 PM
New hires + global visits = lots to celebrate! 🎊
Big welcome to our newest associate account executives and to Senior Account Manager April Kim from Korea.
Big welcome to our newest associate account executives and to Senior Account Manager April Kim from Korea.
Amy’s final intern reflection reminds us that growth in PR isn’t always loud or linear — sometimes it’s subtle.
Step inside Amy’s PR journey and learn more. https://bit.ly/3M8Cp1d
Step inside Amy’s PR journey and learn more. https://bit.ly/3M8Cp1d
January 27, 2026 at 5:10 PM
Amy’s final intern reflection reminds us that growth in PR isn’t always loud or linear — sometimes it’s subtle.
Step inside Amy’s PR journey and learn more. https://bit.ly/3M8Cp1d
Step inside Amy’s PR journey and learn more. https://bit.ly/3M8Cp1d
Media Relations Specialist Matthew Burrows shares his thoughts on why things that feel “out of place” grab attention and how smart storytelling uses incongruence to cut through the noise.
📖 Learn more. https://bit.ly/49eFCoD
📖 Learn more. https://bit.ly/49eFCoD
January 16, 2026 at 5:12 PM
Media Relations Specialist Matthew Burrows shares his thoughts on why things that feel “out of place” grab attention and how smart storytelling uses incongruence to cut through the noise.
📖 Learn more. https://bit.ly/49eFCoD
📖 Learn more. https://bit.ly/49eFCoD
Brand discovery is shifting from search to generative AI.
Visibility now depends on being referenced and trusted — not just ranked.
GEDI, our in-house tool, shows how brands appear across AI engines and what shapes that visibility.
https://bit.ly/4sGk1wY
Visibility now depends on being referenced and trusted — not just ranked.
GEDI, our in-house tool, shows how brands appear across AI engines and what shapes that visibility.
https://bit.ly/4sGk1wY
January 14, 2026 at 11:15 AM
Brand discovery is shifting from search to generative AI.
Visibility now depends on being referenced and trusted — not just ranked.
GEDI, our in-house tool, shows how brands appear across AI engines and what shapes that visibility.
https://bit.ly/4sGk1wY
Visibility now depends on being referenced and trusted — not just ranked.
GEDI, our in-house tool, shows how brands appear across AI engines and what shapes that visibility.
https://bit.ly/4sGk1wY
Honored to earn a spot as one of @prweekus.bsky.social's 2025 Best Places to Work for a mid-size agency. 🏆 https://bit.ly/4ryTrFx
January 13, 2026 at 4:30 PM
Honored to earn a spot as one of @prweekus.bsky.social's 2025 Best Places to Work for a mid-size agency. 🏆 https://bit.ly/4ryTrFx
Join us in celebrating our December Buzz Lightyear Award winner, Senior Account Executive Megan Ryan! 🚀
Her leadership, confidence with clients and rock-solid reliability make her truly stand out. 👏
Her leadership, confidence with clients and rock-solid reliability make her truly stand out. 👏
January 7, 2026 at 5:00 PM
Join us in celebrating our December Buzz Lightyear Award winner, Senior Account Executive Megan Ryan! 🚀
Her leadership, confidence with clients and rock-solid reliability make her truly stand out. 👏
Her leadership, confidence with clients and rock-solid reliability make her truly stand out. 👏
We’re on the ground at #CES2026 exploring the latest in AI, robotics, HealthTech, smart mobility and more. The future is unfolding fast — and we can’t wait. If you’re onsite too, reach out and let’s connect!
January 7, 2026 at 6:41 AM
We’re on the ground at #CES2026 exploring the latest in AI, robotics, HealthTech, smart mobility and more. The future is unfolding fast — and we can’t wait. If you’re onsite too, reach out and let’s connect!
New year, new possibilities — and stories everywhere you look. Happy New Year from The Hoffman Agency. 🎉
January 2, 2026 at 4:19 AM
New year, new possibilities — and stories everywhere you look. Happy New Year from The Hoffman Agency. 🎉
Once solely a beauty app, RedNote (Xiaohongshu) is now where China’s new generation discovers tech.
From Apple to ZEISS, brands find authentic engagement through storytelling & community.
Learn more via the blog. https://bit.ly/4at8U44
From Apple to ZEISS, brands find authentic engagement through storytelling & community.
Learn more via the blog. https://bit.ly/4at8U44
December 31, 2025 at 4:00 AM
Once solely a beauty app, RedNote (Xiaohongshu) is now where China’s new generation discovers tech.
From Apple to ZEISS, brands find authentic engagement through storytelling & community.
Learn more via the blog. https://bit.ly/4at8U44
From Apple to ZEISS, brands find authentic engagement through storytelling & community.
Learn more via the blog. https://bit.ly/4at8U44
Across San Jose, London, Beijing and Singapore, our teammates shared the moments that fuel their work morning to night. ☀️🌙
Peek into their day below. ⤵️
Peek into their day below. ⤵️
December 23, 2025 at 2:28 PM
Across San Jose, London, Beijing and Singapore, our teammates shared the moments that fuel their work morning to night. ☀️🌙
Peek into their day below. ⤵️
Peek into their day below. ⤵️
Ringing in the holiday season, our teams from the UK, Germany and France gathered in London for plenty of laughs and a brilliant end to the year. ✨
December 19, 2025 at 12:30 PM
Ringing in the holiday season, our teams from the UK, Germany and France gathered in London for plenty of laughs and a brilliant end to the year. ✨
Hoffman China earned three gold honors at the 2025 Gold Flag Awards, reflecting excellence across integrated digital and brand strategy:
🏆 Digital Marketing
🏆 Brand Innovation
🏆 International Communication
See our other wins. https://bit.ly/3W1ZrIu
🏆 Digital Marketing
🏆 Brand Innovation
🏆 International Communication
See our other wins. https://bit.ly/3W1ZrIu
December 19, 2025 at 10:30 AM
Hoffman China earned three gold honors at the 2025 Gold Flag Awards, reflecting excellence across integrated digital and brand strategy:
🏆 Digital Marketing
🏆 Brand Innovation
🏆 International Communication
See our other wins. https://bit.ly/3W1ZrIu
🏆 Digital Marketing
🏆 Brand Innovation
🏆 International Communication
See our other wins. https://bit.ly/3W1ZrIu
This calls for a celebration! 🥳
Our team earned a finalist spot in the 2026 #PRWeekAwardsUS in the Outstanding Technology Agency category.
Our team earned a finalist spot in the 2026 #PRWeekAwardsUS in the Outstanding Technology Agency category.
December 18, 2025 at 11:30 PM
This calls for a celebration! 🥳
Our team earned a finalist spot in the 2026 #PRWeekAwardsUS in the Outstanding Technology Agency category.
Our team earned a finalist spot in the 2026 #PRWeekAwardsUS in the Outstanding Technology Agency category.
The hub-and-spoke structure for PR firms no longer works because it’s rigid and slow — with rapid-fire news cycles, global comms need to take a new approach: operate like a hive.
Chief Global Officer Caroline Hsu explains. http://bit.ly/4j3h6dv
Chief Global Officer Caroline Hsu explains. http://bit.ly/4j3h6dv
December 18, 2025 at 3:30 AM
The hub-and-spoke structure for PR firms no longer works because it’s rigid and slow — with rapid-fire news cycles, global comms need to take a new approach: operate like a hive.
Chief Global Officer Caroline Hsu explains. http://bit.ly/4j3h6dv
Chief Global Officer Caroline Hsu explains. http://bit.ly/4j3h6dv
What’s on your PR wish list? ❄️
December 17, 2025 at 9:38 PM
What’s on your PR wish list? ❄️
Storytelling isn’t just an art — it’s quantitative strategy too. PR Associate Account Executive Rebecca shows how meaningful data can focus a message, strengthen trust and make tech stories stand out.
Learn more. https://bit.ly/49eFCoD.
Learn more. https://bit.ly/49eFCoD.
December 16, 2025 at 8:10 PM
Storytelling isn’t just an art — it’s quantitative strategy too. PR Associate Account Executive Rebecca shows how meaningful data can focus a message, strengthen trust and make tech stories stand out.
Learn more. https://bit.ly/49eFCoD.
Learn more. https://bit.ly/49eFCoD.
Season’s greetings from The Hoffman Agency! 🌟
This year, we explored new ideas, new stories and a few new galaxies of creativity.
Here’s to charting the 2026 story ahead.
This year, we explored new ideas, new stories and a few new galaxies of creativity.
Here’s to charting the 2026 story ahead.
December 15, 2025 at 9:18 PM
Season’s greetings from The Hoffman Agency! 🌟
This year, we explored new ideas, new stories and a few new galaxies of creativity.
Here’s to charting the 2026 story ahead.
This year, we explored new ideas, new stories and a few new galaxies of creativity.
Here’s to charting the 2026 story ahead.
Three wins for Hoffman China at the 21st China Golden Awards for Excellence in PR. Congrats to the team!
🏆 Integrated Marketing Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Silver and Bronze Award
See our other awards. https://bit.ly/3W1ZrIu
🏆 Integrated Marketing Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Silver and Bronze Award
See our other awards. https://bit.ly/3W1ZrIu
December 12, 2025 at 10:30 AM
Three wins for Hoffman China at the 21st China Golden Awards for Excellence in PR. Congrats to the team!
🏆 Integrated Marketing Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Silver and Bronze Award
See our other awards. https://bit.ly/3W1ZrIu
🏆 Integrated Marketing Communication – Silver Award
🏆 Corporate Brand Campaign Communication – Silver and Bronze Award
See our other awards. https://bit.ly/3W1ZrIu
Get an inside look at a day in the life of Jorge Ramos, a remote senior account executive based in Houston, Texas. 🌇
December 9, 2025 at 9:34 PM
Get an inside look at a day in the life of Jorge Ramos, a remote senior account executive based in Houston, Texas. 🌇
Zooooom! Our teams in Taiwan and Hong Kong took home accolades at the Campaign Asia-Pacific Greater China Agency of the Year Awards 2025. 🏁
• Taiwan PR Agency of the Year — Hoffman Agency Taiwan
• Hong Kong SAR PR Agency of the Year — Hoffman Agency Hong Kong
Go, team!
• Taiwan PR Agency of the Year — Hoffman Agency Taiwan
• Hong Kong SAR PR Agency of the Year — Hoffman Agency Hong Kong
Go, team!
December 9, 2025 at 3:10 AM
Zooooom! Our teams in Taiwan and Hong Kong took home accolades at the Campaign Asia-Pacific Greater China Agency of the Year Awards 2025. 🏁
• Taiwan PR Agency of the Year — Hoffman Agency Taiwan
• Hong Kong SAR PR Agency of the Year — Hoffman Agency Hong Kong
Go, team!
• Taiwan PR Agency of the Year — Hoffman Agency Taiwan
• Hong Kong SAR PR Agency of the Year — Hoffman Agency Hong Kong
Go, team!
Across San Jose, London, Beijing and Singapore, our teammates shared the moments that fuel their work morning to night. ☀️🌙
Peek into their day below. ⤵️
Peek into their day below. ⤵️
December 4, 2025 at 11:06 PM
Across San Jose, London, Beijing and Singapore, our teammates shared the moments that fuel their work morning to night. ☀️🌙
Peek into their day below. ⤵️
Peek into their day below. ⤵️
At ICCO Global Summit’s “Agencies in Flux: How Asia is Leading the Way” panel, Chief Global Officer Caroline Hsu spoke to how AI reshapes agencies — not as automation, but amplification. Thanks for sharing your insights, Caroline!
December 4, 2025 at 2:00 AM
At ICCO Global Summit’s “Agencies in Flux: How Asia is Leading the Way” panel, Chief Global Officer Caroline Hsu spoke to how AI reshapes agencies — not as automation, but amplification. Thanks for sharing your insights, Caroline!
The impact of our HBCU scholarship is best shared through the stories of past recipients. Their experiences show how this scholarship opens doors in communications.
Want to be next? Apply today. https://bit.ly/479eaHT
Want to be next? Apply today. https://bit.ly/479eaHT
December 3, 2025 at 6:08 PM
The impact of our HBCU scholarship is best shared through the stories of past recipients. Their experiences show how this scholarship opens doors in communications.
Want to be next? Apply today. https://bit.ly/479eaHT
Want to be next? Apply today. https://bit.ly/479eaHT
🌟 Big news! The Hoffman Agency Korea won the Japan/Korea Specialist Agency of the Year 2025... explore below!
• Japan/Korea Specialist Agency of the Year
• Korea PR Agency of the Year
• Japan/Korea Agency Growth Leader of the Year
• Japan/Korea Agency Head of the Year
• Japan/Korea Specialist Agency of the Year
• Korea PR Agency of the Year
• Japan/Korea Agency Growth Leader of the Year
• Japan/Korea Agency Head of the Year
December 3, 2025 at 3:23 AM
🌟 Big news! The Hoffman Agency Korea won the Japan/Korea Specialist Agency of the Year 2025... explore below!
• Japan/Korea Specialist Agency of the Year
• Korea PR Agency of the Year
• Japan/Korea Agency Growth Leader of the Year
• Japan/Korea Agency Head of the Year
• Japan/Korea Specialist Agency of the Year
• Korea PR Agency of the Year
• Japan/Korea Agency Growth Leader of the Year
• Japan/Korea Agency Head of the Year