Heather McCulloch
@hmcatjbi.bsky.social
Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm
Reposted by Heather McCulloch
AI is often sold as perfect solutions to the "problem" of having to create captions and transcripts. That framing, of course, centers creators and producers over the people who actually rely upon the captions and transcripts. But there is no replacement for humans when making content accessible.
AI captions do not conform to #WCAG they usually require a lot of work to make them usable
The highest-risk areas for real harm are: (1) named entities/numbers, (2) multi-speaker attribution, (3) timing/readability, and (4) hallucinated “corrections.”
#deaf #multimedia #justsayin #a11y
The highest-risk areas for real harm are: (1) named entities/numbers, (2) multi-speaker attribution, (3) timing/readability, and (4) hallucinated “corrections.”
#deaf #multimedia #justsayin #a11y
January 19, 2026 at 3:44 PM
AI is often sold as perfect solutions to the "problem" of having to create captions and transcripts. That framing, of course, centers creators and producers over the people who actually rely upon the captions and transcripts. But there is no replacement for humans when making content accessible.
Reposted by Heather McCulloch
JBI's Research Dissemination Guides include advice on how to create a video abstract.
Various downloadable guides available at: https://jbi.global/research-dissemination-resources
#SciComm #ResearchDissemination
Various downloadable guides available at: https://jbi.global/research-dissemination-resources
#SciComm #ResearchDissemination
January 18, 2026 at 11:35 PM
JBI's Research Dissemination Guides include advice on how to create a video abstract.
Various downloadable guides available at: https://jbi.global/research-dissemination-resources
#SciComm #ResearchDissemination
Various downloadable guides available at: https://jbi.global/research-dissemination-resources
#SciComm #ResearchDissemination
Reposted by Heather McCulloch
Do not rely on the A.I.-generated alt text in Facebook or Instagram. The result is vague and useless, like "may be an image of food and text," and "may be an image of outdoors." These do nothing to give users the context and content of an image.
January 14, 2026 at 9:34 PM
Do not rely on the A.I.-generated alt text in Facebook or Instagram. The result is vague and useless, like "may be an image of food and text," and "may be an image of outdoors." These do nothing to give users the context and content of an image.
Reposted by Heather McCulloch
Pages of links to buy books to support authors who have pulled out of the Adelaide Writers' Week.
From Avid Reader in Qld.
#AusPol
#booksky
💙📚
avidreader.com.au/c/support-x-...
From Avid Reader in Qld.
#AusPol
#booksky
💙📚
avidreader.com.au/c/support-x-...
January 10, 2026 at 9:27 AM
Pages of links to buy books to support authors who have pulled out of the Adelaide Writers' Week.
From Avid Reader in Qld.
#AusPol
#booksky
💙📚
avidreader.com.au/c/support-x-...
From Avid Reader in Qld.
#AusPol
#booksky
💙📚
avidreader.com.au/c/support-x-...
Reposted by Heather McCulloch
A common question about alt text is whether or not it's appropriate to mention attributes like race or skin tone. A common response is, "It depends." In this post, Tolu Adegbite explains how race can be relevant and important in providing context.
medium.com/shopify-ux/t...
medium.com/shopify-ux/t...
The case for describing race in alternative text attributes
How to describe race in alt text and why it’s important
medium.com
January 10, 2026 at 5:56 AM
A common question about alt text is whether or not it's appropriate to mention attributes like race or skin tone. A common response is, "It depends." In this post, Tolu Adegbite explains how race can be relevant and important in providing context.
medium.com/shopify-ux/t...
medium.com/shopify-ux/t...
Reposted by Heather McCulloch
To reduce the cognitive load in data visualizations, directly label your data rather than using legends. This helps colorblind or visually impaired users. It also decreases the work of scanning back and forth trying to match the legend with the data.
January 3, 2026 at 12:58 AM
To reduce the cognitive load in data visualizations, directly label your data rather than using legends. This helps colorblind or visually impaired users. It also decreases the work of scanning back and forth trying to match the legend with the data.
Reposted by Heather McCulloch
JBI's practical research dissemination guides are freely available for download and are developed for authors who want their research to reach audiences beyond academia to amplify their research impact.
https://jbi.global/research-dissemination-resources
#EBHC #SciComm
https://jbi.global/research-dissemination-resources
#EBHC #SciComm
December 1, 2025 at 2:25 AM
JBI's practical research dissemination guides are freely available for download and are developed for authors who want their research to reach audiences beyond academia to amplify their research impact.
https://jbi.global/research-dissemination-resources
#EBHC #SciComm
https://jbi.global/research-dissemination-resources
#EBHC #SciComm
Reposted by Heather McCulloch
The Cochrane Collaboration, The Campbell Collaboration, JBI & Collaboration for Environmental Evidence (CEE) have released a position statement on the use of #AI in #EvidenceSynthesis, marking a unified global approach to managing AI's integration into #EBP research.
https://ow.ly/1Fzg50Xqkkb
#EBHC
https://ow.ly/1Fzg50Xqkkb
#EBHC
November 12, 2025 at 8:30 AM
The Cochrane Collaboration, The Campbell Collaboration, JBI & Collaboration for Environmental Evidence (CEE) have released a position statement on the use of #AI in #EvidenceSynthesis, marking a unified global approach to managing AI's integration into #EBP research.
https://ow.ly/1Fzg50Xqkkb
#EBHC
https://ow.ly/1Fzg50Xqkkb
#EBHC
Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI.
Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
November 12, 2025 at 9:06 AM
Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI.
Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp...
#SciComm
#SciComm
October 24, 2025 at 10:36 AM
MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp...
#SciComm
#SciComm
An overview of the steps for disseminating research presented a visual format.
For step by step guidance, go to: jbi.global/research-dis...
#SciComm
For step by step guidance, go to: jbi.global/research-dis...
#SciComm
October 20, 2025 at 11:25 PM
An overview of the steps for disseminating research presented a visual format.
For step by step guidance, go to: jbi.global/research-dis...
#SciComm
For step by step guidance, go to: jbi.global/research-dis...
#SciComm
Reposted by Heather McCulloch
We explain what collaborative knowledge communication is, and how it contributes towards #HealthEquity.
🎉Celebrating #WorldEBHCDay and #SciComm!
🎉Celebrating #WorldEBHCDay and #SciComm!
What is collaborative knowledge communication?
YouTube video by World EBHC Day
www.youtube.com
October 20, 2025 at 11:07 AM
We explain what collaborative knowledge communication is, and how it contributes towards #HealthEquity.
🎉Celebrating #WorldEBHCDay and #SciComm!
🎉Celebrating #WorldEBHCDay and #SciComm!
Spoken poem, reflecting on the possibilities and problems when it comes to communicating evidence. Celebrating #WorldEBHCDay and #SciComm
Hear the spoken poem by Prof Zoe Jordan, Exec Director of JBI, 'The Clock is Ticking, the World in Stride: Reflections for #WorldEBHCDay'. This poem reflects on the opportunities, risks & creative ways we can communicate evidence to make it meaningful, trusted & equitable. https://ow.ly/VokB50XbEj2
October 20, 2025 at 10:59 AM
Spoken poem, reflecting on the possibilities and problems when it comes to communicating evidence. Celebrating #WorldEBHCDay and #SciComm
Reposted by Heather McCulloch
Heather McCulloch from JBI invites us to consider the role of #CitizenScience in fostering collaborative knowledge communication, exploring how individuals can contribute to shared knowledge creation for more inclusive & equitable #EBHC policy & practice. https://ow.ly/WINo50WOUn6 #WorldEBHCDay
October 19, 2025 at 10:20 AM
Heather McCulloch from JBI invites us to consider the role of #CitizenScience in fostering collaborative knowledge communication, exploring how individuals can contribute to shared knowledge creation for more inclusive & equitable #EBHC policy & practice. https://ow.ly/WINo50WOUn6 #WorldEBHCDay
Reposted by Heather McCulloch
Read #WorldEBHCDay blog by Heather McCulloch, Global Comms Coordinator at JBI, which tells the story of a toxic bloom in South Australia that is devastating marine life & bringing harm to human health. But with it comes a story of hope. https://ow.ly/e41250XcSkL
#SciComm #OceanChat #CitizenScience
#SciComm #OceanChat #CitizenScience
October 18, 2025 at 3:20 AM
Read #WorldEBHCDay blog by Heather McCulloch, Global Comms Coordinator at JBI, which tells the story of a toxic bloom in South Australia that is devastating marine life & bringing harm to human health. But with it comes a story of hope. https://ow.ly/e41250XcSkL
#SciComm #OceanChat #CitizenScience
#SciComm #OceanChat #CitizenScience
New article in The Lancet is a good read for #SciComm peeps.
The ethics of global health communication in the artificial intelligence era: avoiding poverty porn 2.0 - The Lancet Global Health www.thelancet.com/journals/lan...
The ethics of global health communication in the artificial intelligence era: avoiding poverty porn 2.0
Following widespread criticism, so-called poverty porn, which usually appears in the
guise of photographs featuring people in extreme states of suffering,1,2 is now largely
discouraged in contemporary...
www.thelancet.com
October 17, 2025 at 9:07 AM
New article in The Lancet is a good read for #SciComm peeps.
Reposted by Heather McCulloch
Reposted by Heather McCulloch
Find a complete guide for research dissemination, and a host of other practical guides, including how to create a video abstract, communicating your research through blogs, and more!
Go to: jbi.global/research-dis...
Go to: jbi.global/research-dis...
October 14, 2025 at 11:53 PM
Find a complete guide for research dissemination, and a host of other practical guides, including how to create a video abstract, communicating your research through blogs, and more!
Go to: jbi.global/research-dis...
Go to: jbi.global/research-dis...
Twitter isn't dead, but it is on life-support. It has swapped tweets for beeps in social media's ICU, tapping out SOS in morse code.
#AcademicSky
#AcademicSky
2025 isn't over yet but it's unlikely that Twitter will see a resurgence of research discussions.
October 15, 2025 at 12:11 AM
Twitter isn't dead, but it is on life-support. It has swapped tweets for beeps in social media's ICU, tapping out SOS in morse code.
#AcademicSky
#AcademicSky
Reposted by Heather McCulloch
How do we improve citizen science? I'm presenting at the Australian Citizen Science Association conference about how we co-created 10 recommendations with researchers and the public.
You can read our discussion paper pre-print here:
doi.org/10.1101/2025.08.13.670232
#CitSciOz25
You can read our discussion paper pre-print here:
doi.org/10.1101/2025.08.13.670232
#CitSciOz25
October 14, 2025 at 10:40 AM
How do we improve citizen science? I'm presenting at the Australian Citizen Science Association conference about how we co-created 10 recommendations with researchers and the public.
You can read our discussion paper pre-print here:
doi.org/10.1101/2025.08.13.670232
#CitSciOz25
You can read our discussion paper pre-print here:
doi.org/10.1101/2025.08.13.670232
#CitSciOz25
So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India.
Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium
#EvidenceSynthesis #HealthEquity
Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium
#EvidenceSynthesis #HealthEquity
October 14, 2025 at 10:59 AM
So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India.
Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium
#EvidenceSynthesis #HealthEquity
Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium
#EvidenceSynthesis #HealthEquity
Reposted by Heather McCulloch
"Improving citizen science: Co-creating recommendations with researchers and the public"
A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science
doi.org/10.1101/2025...
#citizenscience #public #science
A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science
doi.org/10.1101/2025...
#citizenscience #public #science
October 6, 2025 at 9:12 PM
"Improving citizen science: Co-creating recommendations with researchers and the public"
A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science
doi.org/10.1101/2025...
#citizenscience #public #science
A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science
doi.org/10.1101/2025...
#citizenscience #public #science
Reposted by Heather McCulloch
Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")
October 4, 2025 at 2:17 AM
Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")
Reposted by Heather McCulloch
To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. “Communities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."
Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
October 1, 2025 at 3:16 AM
To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. “Communities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."
Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
Reposted by Heather McCulloch
Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social
#SciComm
@biancapilla.bsky.social
October 2, 2025 at 4:00 AM
Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social
#SciComm
@biancapilla.bsky.social