Glitch Gaming
@glitchinfluencers.bsky.social
We are an all-in-one marketing solution for gaming, to help you effortlessly attract players, build brand awareness, drive installs, and keep players coming back to your game.
Free marketing guide pinned below. DMs are open.
https://www.glitch.fun
Free marketing guide pinned below. DMs are open.
https://www.glitch.fun
Also, marketing courses! Coming this for month #indiedev #gamedev #solodev www.glitch.fun/publishers/m...
Data-Driven Game Marketing Academy | Glitch
Pre-register now for early access to our December 2025 game marketing courses. 30+ in-depth videos on how to sell more games using data.
www.glitch.fun
December 5, 2025 at 5:08 PM
Also, marketing courses! Coming this for month #indiedev #gamedev #solodev www.glitch.fun/publishers/m...
TLDR:
1. Know your data
2. Use AI to find gaps and optimize your marketing to maximize your wishlist/user acquisition
1. Know your data
2. Use AI to find gaps and optimize your marketing to maximize your wishlist/user acquisition
October 16, 2025 at 4:32 PM
TLDR:
1. Know your data
2. Use AI to find gaps and optimize your marketing to maximize your wishlist/user acquisition
1. Know your data
2. Use AI to find gaps and optimize your marketing to maximize your wishlist/user acquisition
And here’s where it gets powerful:
AI can take those insights and automatically adjust your campaigns, reallocating budget and showing the right ads at the right times, maximizing conversions while minimizing cost.
This is a use case that doesn’t produce “AI slop.” 😎
AI can take those insights and automatically adjust your campaigns, reallocating budget and showing the right ads at the right times, maximizing conversions while minimizing cost.
This is a use case that doesn’t produce “AI slop.” 😎
October 16, 2025 at 4:32 PM
And here’s where it gets powerful:
AI can take those insights and automatically adjust your campaigns, reallocating budget and showing the right ads at the right times, maximizing conversions while minimizing cost.
This is a use case that doesn’t produce “AI slop.” 😎
AI can take those insights and automatically adjust your campaigns, reallocating budget and showing the right ads at the right times, maximizing conversions while minimizing cost.
This is a use case that doesn’t produce “AI slop.” 😎
Traditionally, analyzing all that takes hours, expertise, and lots of spreadsheets.
Now? You can simply ask:
“Analyze my marketing data and tell me my performance peaks and lows.”
It’s not subjective like artwork, it’s objective performance based on your real data.
Now? You can simply ask:
“Analyze my marketing data and tell me my performance peaks and lows.”
It’s not subjective like artwork, it’s objective performance based on your real data.
October 16, 2025 at 4:32 PM
Traditionally, analyzing all that takes hours, expertise, and lots of spreadsheets.
Now? You can simply ask:
“Analyze my marketing data and tell me my performance peaks and lows.”
It’s not subjective like artwork, it’s objective performance based on your real data.
Now? You can simply ask:
“Analyze my marketing data and tell me my performance peaks and lows.”
It’s not subjective like artwork, it’s objective performance based on your real data.
As you market your game and start collecting data, you’ll notice clear patterns:
🕐 Best time/day for highest CTR
💰 Best time/day for lowest CPM or CPC
📲 Best time/day for lowest CPI
🎨 The creative that drives the most engagement
#marketing #gamedev #indiedevs
🕐 Best time/day for highest CTR
💰 Best time/day for lowest CPM or CPC
📲 Best time/day for lowest CPI
🎨 The creative that drives the most engagement
#marketing #gamedev #indiedevs
October 16, 2025 at 4:32 PM
As you market your game and start collecting data, you’ll notice clear patterns:
🕐 Best time/day for highest CTR
💰 Best time/day for lowest CPM or CPC
📲 Best time/day for lowest CPI
🎨 The creative that drives the most engagement
#marketing #gamedev #indiedevs
🕐 Best time/day for highest CTR
💰 Best time/day for lowest CPM or CPC
📲 Best time/day for lowest CPI
🎨 The creative that drives the most engagement
#marketing #gamedev #indiedevs
Whether you’re an indie trying to stretch $100 or a studio managing $100K, the goal is the same:
👉 Lower cost. Higher scale. Greater profitability.
👉 Lower cost. Higher scale. Greater profitability.
October 15, 2025 at 6:23 PM
Whether you’re an indie trying to stretch $100 or a studio managing $100K, the goal is the same:
👉 Lower cost. Higher scale. Greater profitability.
👉 Lower cost. Higher scale. Greater profitability.
✅ Takes 2 minutes to create
✅ Up to 50% of players visit a game’s website before installing — give them something compelling to see
✅ Automatically linked to CAPI for smarter optimization
✅ Results we’ve seen: $0.10 CPCs, 6–8% CTRs, $1.30 acquisition costs
✅ Up to 50% of players visit a game’s website before installing — give them something compelling to see
✅ Automatically linked to CAPI for smarter optimization
✅ Results we’ve seen: $0.10 CPCs, 6–8% CTRs, $1.30 acquisition costs
October 15, 2025 at 6:23 PM
✅ Takes 2 minutes to create
✅ Up to 50% of players visit a game’s website before installing — give them something compelling to see
✅ Automatically linked to CAPI for smarter optimization
✅ Results we’ve seen: $0.10 CPCs, 6–8% CTRs, $1.30 acquisition costs
✅ Up to 50% of players visit a game’s website before installing — give them something compelling to see
✅ Automatically linked to CAPI for smarter optimization
✅ Results we’ve seen: $0.10 CPCs, 6–8% CTRs, $1.30 acquisition costs
Show #investors how lowering acquisition cost directly boosts profitability — it’s math they understand.
🚀 That’s why we built Glitch.
We give away FREE conversion-optimized landing pages for games and here’s why they matter:
🚀 That’s why we built Glitch.
We give away FREE conversion-optimized landing pages for games and here’s why they matter:
October 15, 2025 at 6:23 PM
Show #investors how lowering acquisition cost directly boosts profitability — it’s math they understand.
🚀 That’s why we built Glitch.
We give away FREE conversion-optimized landing pages for games and here’s why they matter:
🚀 That’s why we built Glitch.
We give away FREE conversion-optimized landing pages for games and here’s why they matter:
| CPA | Players Acquired |
| ----- | ---------------- |
| $1.00 | 100,000 |
| $2.00 | 50,000 |
| $3.00 | 33,333 |
Lowering CPA means higher returns, stronger retention curves, and a de-risked investment case.
| ----- | ---------------- |
| $1.00 | 100,000 |
| $2.00 | 50,000 |
| $3.00 | 33,333 |
Lowering CPA means higher returns, stronger retention curves, and a de-risked investment case.
October 15, 2025 at 6:23 PM
| CPA | Players Acquired |
| ----- | ---------------- |
| $1.00 | 100,000 |
| $2.00 | 50,000 |
| $3.00 | 33,333 |
Lowering CPA means higher returns, stronger retention curves, and a de-risked investment case.
| ----- | ---------------- |
| $1.00 | 100,000 |
| $2.00 | 50,000 |
| $3.00 | 33,333 |
Lowering CPA means higher returns, stronger retention curves, and a de-risked investment case.
If you acquire that player for $1.30, your profit per paying player is $5 which is a 50% margin!!!!
➡️ Spend $100, you make $385 back.
That’s not risky math that’s smart marketing.
➡️ Spend $100, you make $385 back.
That’s not risky math that’s smart marketing.
October 15, 2025 at 6:23 PM
If you acquire that player for $1.30, your profit per paying player is $5 which is a 50% margin!!!!
➡️ Spend $100, you make $385 back.
That’s not risky math that’s smart marketing.
➡️ Spend $100, you make $385 back.
That’s not risky math that’s smart marketing.
But if you can spend $150 on a Unity toolkit, you can market your game, but the key is reframing risk.
Here’s the math:
If your game sells for $10, Steam takes 30%, and your refund rate is 10%, your real revenue per sale is $6.30.
Here’s the math:
If your game sells for $10, Steam takes 30%, and your refund rate is 10%, your real revenue per sale is $6.30.
October 15, 2025 at 6:23 PM
But if you can spend $150 on a Unity toolkit, you can market your game, but the key is reframing risk.
Here’s the math:
If your game sells for $10, Steam takes 30%, and your refund rate is 10%, your real revenue per sale is $6.30.
Here’s the math:
If your game sells for $10, Steam takes 30%, and your refund rate is 10%, your real revenue per sale is $6.30.
Yesterday, I broke down how Conversion APIs (CAPI) help paid campaigns hit record-low costs.
Today, let’s talk about how to implement it (for free) and why every game, indie or VC-backed, should.
🎮 For #IndieDevelopers #gamdev
I often hear: “I don’t have money to market my game.”
Today, let’s talk about how to implement it (for free) and why every game, indie or VC-backed, should.
🎮 For #IndieDevelopers #gamdev
I often hear: “I don’t have money to market my game.”
October 15, 2025 at 6:23 PM
Yesterday, I broke down how Conversion APIs (CAPI) help paid campaigns hit record-low costs.
Today, let’s talk about how to implement it (for free) and why every game, indie or VC-backed, should.
🎮 For #IndieDevelopers #gamdev
I often hear: “I don’t have money to market my game.”
Today, let’s talk about how to implement it (for free) and why every game, indie or VC-backed, should.
🎮 For #IndieDevelopers #gamdev
I often hear: “I don’t have money to market my game.”
Shameless plug: Know that you know what you have to do, we make this super easy! A plug-in play SDK and quick toggle will automatically train your events.
October 14, 2025 at 6:33 PM
Shameless plug: Know that you know what you have to do, we make this super easy! A plug-in play SDK and quick toggle will automatically train your events.
Once you have a playable demo, the game changes "pun intended". Then you can send back install and retention events which will train the CAPI to send you even a higher quality audience.
October 14, 2025 at 6:33 PM
Once you have a playable demo, the game changes "pun intended". Then you can send back install and retention events which will train the CAPI to send you even a higher quality audience.
So do this, the first strategy is to have a landing page for your game. The events train on this landing page is sending wishlists and pageview events back to the CAPI.
October 14, 2025 at 6:33 PM
So do this, the first strategy is to have a landing page for your game. The events train on this landing page is sending wishlists and pageview events back to the CAPI.
From those events, you will new targeting information. Lookalike, Custom Audience, Retartgeting, etc. This is the people that you want to be advertising because they will convert.
October 14, 2025 at 6:33 PM
From those events, you will new targeting information. Lookalike, Custom Audience, Retartgeting, etc. This is the people that you want to be advertising because they will convert.
You want to send back a lot of data with each event (city, zip, ip address, etc). This is called "matching events" and the high quality of events you give, the faster your ads will be trained.
October 14, 2025 at 6:33 PM
You want to send back a lot of data with each event (city, zip, ip address, etc). This is called "matching events" and the high quality of events you give, the faster your ads will be trained.
You can send back several event types:
🎯 Link clicks
🎯 Page views
🎯 Wishlists
🎯 Installs
🎯 Retention
🎯 Link clicks
🎯 Page views
🎯 Wishlists
🎯 Installs
🎯 Retention
October 14, 2025 at 6:33 PM
You can send back several event types:
🎯 Link clicks
🎯 Page views
🎯 Wishlists
🎯 Installs
🎯 Retention
🎯 Link clicks
🎯 Page views
🎯 Wishlists
🎯 Installs
🎯 Retention
Form a high level, you run your ad, and when a user clicks, you send that info back to the ad platform. It will give you a new correct audience.
October 14, 2025 at 6:33 PM
Form a high level, you run your ad, and when a user clicks, you send that info back to the ad platform. It will give you a new correct audience.