Garvescope
@garvescope.bsky.social
Turning small business and startup data into big growth for entrepreneurs. Let your data set your direction. garvescope.com
Pinned
Garvescope
@garvescope.bsky.social
· Oct 25
Please excuse the pivot, but we're leveling-up. We're offering full-scale digital growth intelligence for small businesses and startups, helping them make decisions that drive their growth. Wish us luck! 🤞
Can 2026 PLEASE be the year the AI optimization tool bubble bursts? blog.hubspot.com/marketing/an...
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Explore 8 AEO tools to track and improve your brand's visibility in ChatGPT, Perplexity, and Google AI Overviews.
blog.hubspot.com
January 8, 2026 at 12:49 AM
Can 2026 PLEASE be the year the AI optimization tool bubble bursts? blog.hubspot.com/marketing/an...
What this article is really tackling is the idea that you should prioritize and lean into one social channel and utilize the others to drive users where you want them. Networks are too different to just assume you can cookie-cutter upload the same content to each of them. vidiq.com/blog/post/ap...
6 Popular Apps to Promote Your YouTube Channel
Which social media platforms are best for promoting a YouTube channel? Here are six apps that always get the job done!
vidiq.com
January 7, 2026 at 11:49 PM
What this article is really tackling is the idea that you should prioritize and lean into one social channel and utilize the others to drive users where you want them. Networks are too different to just assume you can cookie-cutter upload the same content to each of them. vidiq.com/blog/post/ap...
Equinox ads always push the envelope, but they just mask a huge (and widening gap) between their premium branding and their junky in-gym experiences and clunky app. If you had an hour, I could tell you ten long stories about how Equinox is ruining member experiences. www.adweek.com/creativity/e...
Equinox’s New Year Campaign Undercuts AI Slop With Human Portraits
‘Question Everything But Yourself’ wants to inspire self-belief in an AI world.
www.adweek.com
January 7, 2026 at 10:49 PM
Equinox ads always push the envelope, but they just mask a huge (and widening gap) between their premium branding and their junky in-gym experiences and clunky app. If you had an hour, I could tell you ten long stories about how Equinox is ruining member experiences. www.adweek.com/creativity/e...
WHEN you're burnt out? You you mean "BECAUSE"??? www.planoly.com/blog/what-to...
What to Do When You’re Burnt Out But Still Have to Post | Planoly
Creator Store
www.planoly.com
January 7, 2026 at 9:49 PM
WHEN you're burnt out? You you mean "BECAUSE"??? www.planoly.com/blog/what-to...
"...YouTube Banner That Attracts New Subscribers" implies your banner nets subscribers. It converts people who like a video and became curious about your channel, which is 2 steps down the funnel. 1) Make a great video, and 2) Put a good subscribe CTA into your video. vidiq.com/blog/post/yo...
How to Make a YouTube Banner That Attracts New Subscribers
A YouTube banner is your channel’s first impression, so use a clean design with a clear promise and keep all key text and logos inside the safe area so it lo...
vidiq.com
January 7, 2026 at 8:49 PM
"...YouTube Banner That Attracts New Subscribers" implies your banner nets subscribers. It converts people who like a video and became curious about your channel, which is 2 steps down the funnel. 1) Make a great video, and 2) Put a good subscribe CTA into your video. vidiq.com/blog/post/yo...
I'll take the leftovers, please. Thanks. www.morningbrew.com/stories/2026...
The pizza business is getting cold
A pizzeria’s true takeout rival may no longer be the other Tony’s across the street, but rather the nutrient-rich bowl slop from Uber Eats.
www.morningbrew.com
January 7, 2026 at 7:49 PM
I'll take the leftovers, please. Thanks. www.morningbrew.com/stories/2026...
As a New Yorker, I was a pretty big fan of the congestion pricing. People who live and work in the Manhattan areas impacted by it are some of the richest people on earth, and the difference in roadway congestion was noticeable. Rich people are so cheap. www.morningbrew.com/stories/2026...
One year in, congestion pricing seems to be working
New York's controversial plan has eased traffic and raised millions
www.morningbrew.com
January 7, 2026 at 6:49 PM
As a New Yorker, I was a pretty big fan of the congestion pricing. People who live and work in the Manhattan areas impacted by it are some of the richest people on earth, and the difference in roadway congestion was noticeable. Rich people are so cheap. www.morningbrew.com/stories/2026...
The Meta Ray-Ban smart glasses have been somewhat of a hit, albeit novel in volume. The people I know who have them rave about them, the people I know who don't have them are curious about them, and the grouchy anti-tech people are still grumpy anti-tech people about them.
Meta delays global rollout of Ray-Ban smart glasses
Meta said it’s received “an overwhelming amount of interest” in the specs.
www.morningbrew.com
January 7, 2026 at 5:49 PM
The Meta Ray-Ban smart glasses have been somewhat of a hit, albeit novel in volume. The people I know who have them rave about them, the people I know who don't have them are curious about them, and the grouchy anti-tech people are still grumpy anti-tech people about them.
Is Paramount going to take the hint at some point? She doesn't love you like you love her. Move on. www.axios.com/2026/01/07/w...
Warner Bros. Discovery board again rejects Paramount's hostile bid
The latest proposal addressed some of the board's previous concerns, but didn't raise the price of its all-cash offer higher than $30 per share.
www.axios.com
January 7, 2026 at 4:49 PM
Is Paramount going to take the hint at some point? She doesn't love you like you love her. Move on. www.axios.com/2026/01/07/w...
Search Engine Journal takes on Ahrefs and finds some fun new ideas around what branding actually is in the age of AI. www.searchenginejournal.com/ahrefs-teste...
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO).
www.searchenginejournal.com
January 5, 2026 at 8:09 PM
Search Engine Journal takes on Ahrefs and finds some fun new ideas around what branding actually is in the age of AI. www.searchenginejournal.com/ahrefs-teste...
The SBA has been empowering banks to invest (predatorily) into small businesses for decades. So slashing their lending by 46% is both a good and a bad thing. smallbiztrends.com/lawmakers-de...
Lawmakers Demand Answers as SBA’s New Rules Slash Small Business Lending by 46%
Lawmakers are raising concerns over the SBA's new rules that have led to a shocking 46% decrease in small business lending. Discover the implications for entrepreneurs and the push for accountability…
smallbiztrends.com
January 5, 2026 at 7:09 PM
The SBA has been empowering banks to invest (predatorily) into small businesses for decades. So slashing their lending by 46% is both a good and a bad thing. smallbiztrends.com/lawmakers-de...
If you think the Twitter (ugh...X) takeover by Elon Musk was problematic for the network, imagine what this Larry Ellison + United Arab Emirates + VC takeover of TikTok is going to look like. It won't be immediate, but it will be COSTLY for the use base. digiday.com/marketing/af...
After watching X's ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok's ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
digiday.com
January 5, 2026 at 6:09 PM
If you think the Twitter (ugh...X) takeover by Elon Musk was problematic for the network, imagine what this Larry Ellison + United Arab Emirates + VC takeover of TikTok is going to look like. It won't be immediate, but it will be COSTLY for the use base. digiday.com/marketing/af...
Plaud's AI pin is fun, but there's still a huge problem with standalone AI hardware: it doesn't do anything we can't already do with our phones and an app. techcrunch.com/2026/01/04/p...
Plaud launches a new AI pin and a desktop meeting notetaker | TechCrunch
Plaud is going after the likes of Granola to launch a desktop app that records online meetings
techcrunch.com
January 5, 2026 at 5:09 PM
Plaud's AI pin is fun, but there's still a huge problem with standalone AI hardware: it doesn't do anything we can't already do with our phones and an app. techcrunch.com/2026/01/04/p...
If you're playing in the SEO/AEO/GEO space, you may find this webinar as alluring as we do. Search Engine Journal is doing a session called "The State of AEO & GEO in 2026: Forecast, Investments, & Strategies"
www.searchenginejournal.com/webinar-lp-t...
www.searchenginejournal.com/webinar-lp-t...
The State of AEO & GEO in 2026: Forecast, Investments, & Strategies
In this webinar, Conductor’s Pat Reinhart, VP of Services & Thought Leadership, and Lindsay Boyajian Hagan, VP of Marketing, provide exclusive insights and commentary from The State of AEO/GEO in…
www.searchenginejournal.com
January 5, 2026 at 4:09 PM
If you're playing in the SEO/AEO/GEO space, you may find this webinar as alluring as we do. Search Engine Journal is doing a session called "The State of AEO & GEO in 2026: Forecast, Investments, & Strategies"
www.searchenginejournal.com/webinar-lp-t...
www.searchenginejournal.com/webinar-lp-t...
Controversial hot take, but last week I rode in two Waymos back-to-back in Austin, followed by an Uber and realized how much better of a driver the Waymo was than the Uber driver. Technology is going to have growing pains, but it only gets better from here. techcrunch.com/2025/12/24/w...
Waymo explains why its robotaxis got stuck during the SF blackout | TechCrunch
The company also said its robotaxis navigated more than 7,000 dark stoplights successfully on Saturday.
techcrunch.com
December 24, 2025 at 9:49 PM
Controversial hot take, but last week I rode in two Waymos back-to-back in Austin, followed by an Uber and realized how much better of a driver the Waymo was than the Uber driver. Technology is going to have growing pains, but it only gets better from here. techcrunch.com/2025/12/24/w...
Great product photography can make a huge difference for your business, but don't believe anyone who tells you that you need to buy a bunch of gear to do it. Your phone and some creative use of laps can 10x your product pics without costing you a dime. www.bigcommerce.com/blog/how-to-...
Must-Follow Product Photography Tips (Tools + Your Options) | BigCommerce
Product photography isn’t one-size-fits-all. Discover tips to elevate your images, outperform competitors, and drive more sales.
www.bigcommerce.com
December 24, 2025 at 8:49 PM
Great product photography can make a huge difference for your business, but don't believe anyone who tells you that you need to buy a bunch of gear to do it. Your phone and some creative use of laps can 10x your product pics without costing you a dime. www.bigcommerce.com/blog/how-to-...
This is super similar to how both TikTok (ads) and Instagram are operating. It's possible this is just following data on tests that show users behavior is closer to these apps' goal KPIs when this is buried one layer deeper. www.tubefilter.com/2025/12/19/y...
YouTube hid the dislike button. Now it's considering a name change. - Tubefilter
Can YouTube merge the dislike button with the 'Not Interested' button? It is experimenting with that idea on Shorts.
www.tubefilter.com
December 24, 2025 at 7:49 PM
This is super similar to how both TikTok (ads) and Instagram are operating. It's possible this is just following data on tests that show users behavior is closer to these apps' goal KPIs when this is buried one layer deeper. www.tubefilter.com/2025/12/19/y...
I love these bold predictions and the idea of circling back next year to hold publishers accountable to them....
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
2026 Predictions for Social Media & the Creator Industry | Planoly
Creator Store
www.planoly.com
December 24, 2025 at 6:49 PM
I love these bold predictions and the idea of circling back next year to hold publishers accountable to them....
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
Nobody does that? Oh...oops.
www.planoly.com/blog/2026-pr...
YouTube playlists have a lot of nice similarities to SEO keyword clusters. Bolster your authority around a topic and give users a single place to go for self-exploration. If video is an important part of your marketing strategy, you should build it around playlists. vidiq.com/blog/post/yo...
How to Grow Your Channel with YouTube Playlists
Playlists help viewers binge your content, which increases watch time and makes your channel easier to navigate. Learn how to create, organize, and optimize ...
vidiq.com
December 24, 2025 at 5:49 PM
YouTube playlists have a lot of nice similarities to SEO keyword clusters. Bolster your authority around a topic and give users a single place to go for self-exploration. If video is an important part of your marketing strategy, you should build it around playlists. vidiq.com/blog/post/yo...
I'll tell you, having done marketing at multiple 20k-employee companies: most of them are just checking the boxes, not doing anything new or creative. They build they blog, send emails, post boring daily socials, and they pay for ads. That's it. www.reddit.com/r/smallbusin...
From the smallbusiness community on Reddit
Explore this post and more from the smallbusiness community
www.reddit.com
December 23, 2025 at 8:08 PM
I'll tell you, having done marketing at multiple 20k-employee companies: most of them are just checking the boxes, not doing anything new or creative. They build they blog, send emails, post boring daily socials, and they pay for ads. That's it. www.reddit.com/r/smallbusin...
This is basically my entire corporate career in a nutshell: using Excel or Google Sheets to solve a problem and prove it's valuable to solve, then eventually buy or build software that specializes in the task and replaces the spreadsheet. blog.hubspot.com/sales/crm-go...
How to build a CRM in Google Sheets [free template]
For small businesses, Google Sheets may be the best CRM. Here's when teams should upgrade.
blog.hubspot.com
December 23, 2025 at 7:08 PM
This is basically my entire corporate career in a nutshell: using Excel or Google Sheets to solve a problem and prove it's valuable to solve, then eventually buy or build software that specializes in the task and replaces the spreadsheet. blog.hubspot.com/sales/crm-go...
This is a REALLY great question. Whether you plan it or not, having a piece of your content trend for rage bait reasons can have short term benefits, but the long-term impact is something you need to be prepared for. www.marketingbrew.com/stories/2025...
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
www.marketingbrew.com
December 23, 2025 at 6:08 PM
This is a REALLY great question. Whether you plan it or not, having a piece of your content trend for rage bait reasons can have short term benefits, but the long-term impact is something you need to be prepared for. www.marketingbrew.com/stories/2025...
I love this sentiment. It's easy to think of your company as just building a product, marketing the product, selling the product, and supporting the product. But building tiny unique touch points along the way that make the customer experience special is AWESOME and EFFECTIVE. 🧵⬇️
I'm loyal to Progressive, and it’s not because of Flo
Invisible consumer experiences now matter more than visible campaigns.
www.campaignlive.com
December 23, 2025 at 5:08 PM
I love this sentiment. It's easy to think of your company as just building a product, marketing the product, selling the product, and supporting the product. But building tiny unique touch points along the way that make the customer experience special is AWESOME and EFFECTIVE. 🧵⬇️
It's really hard to believe Facebook is still #1 on this list, but people really do still use it. Maybe not your people or my people, but...people. Some other big takeaways? 🧵⬇️ explodingtopics.com/blog/top-soc...
Top 35 Social Media Platforms (2026)
Stay up-to-date with our curated list of the top social media networks, updated regularly.
explodingtopics.com
December 23, 2025 at 4:08 PM
It's really hard to believe Facebook is still #1 on this list, but people really do still use it. Maybe not your people or my people, but...people. Some other big takeaways? 🧵⬇️ explodingtopics.com/blog/top-soc...
Despite Google using the same crawler for all the web and AI data, the net result of their AI tools is different. They deliver the same sentiment (86% overlap), but have little overlap between the sources they cite (13.7%) and how they phrase their responses (16%). 🧵⬇️
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
This data study compares the similarities and differences between Google's AI Overview and AI Mode responses, and what it means for brands.
ahrefs.com
December 23, 2025 at 1:08 PM
Despite Google using the same crawler for all the web and AI data, the net result of their AI tools is different. They deliver the same sentiment (86% overlap), but have little overlap between the sources they cite (13.7%) and how they phrase their responses (16%). 🧵⬇️
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...