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garvescope.bsky.social
Garvescope
@garvescope.bsky.social
620 followers 67 following 1.4K posts
The business side of filmmaking. Helping indie filmmakers with funding, distribution, marketing, and insights.
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garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1h
The smartest (and often richest) people in business build products that address the trends and behaviors of future generations. www.emarketer.com/content/wher...
Where, how, and why Gen Alpha chooses to spend its money
As the oldest members of Gen Alpha prepare to turn 16 next year, they have more purchasing power than ever before. For retailers, that means the race is on to understand how to connect with a…
www.emarketer.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 3h
When you first start to build an online presence for your small business, getting authoritative backlinks can be a hard mountain to climb. I think of business directories as being an "easy button' first step. www.allbusiness.com/why-list-com...
How to List Your Company in Online Business Directories
Listing your business in a directory can enhance your exposure to search engines, improve your SEO via backlinks, and boost your online presence.
www.allbusiness.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 9h
Watching the diversification of how YouTubers earn revenue has been a fascinating topic. The coolest part is that everyone is doing it a bit differently, from affiliate to mid-roll sponsorships, to products, courses, and more. techcrunch.com/2025/10/18/y...
YouTubers aren’t relying on ad revenue anymore — here's how some are diversifying | TechCrunch
YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.
techcrunch.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 11h
I've read about half of these, and the recommendations hold up. Go take a look at something like The Lean Startup or Human-Centered Marketing. ahrefs.com/blog/best-ma...
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
These are the best marketing books that influenced the work of actual practicing marketers.
ahrefs.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 13h
I really appreciate the way TikTok has looked at search and suggestion as two things that go hand-in-hand. Most tech companies worry about search and suggestion separately, and not with equal priority. www.emarketer.com/content/new-...
The new search frontier: How TikTok is redefining discovery
www.emarketer.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 16h
You need to own your name. That also goes for your personal name. If you don't own yournamehereDotCom, someone's going to scoop it up and charge you thousands of dollars for it. Get it while it's still $12 a year. www.allbusiness.com/why-is-a-dom...
Why Your Internet Domain Name Is Valuable Real Estate for Your Business
"Exact match” domain names have become critical to emerging companies.
www.allbusiness.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 18h
You're telling me you have no idea why Gen Z can't build credit? Hah. www.nytimes.com/2025/10/18/b...
Why Gen Z Has a Hard Time Building Credit
Roadblocks for today’s young adults include fewer entry-level jobs, rising debt and increasing reliance on debit cards or “buy now, pay later” loans.
www.nytimes.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 21h
People look at AI's impact on site traffic as a problem: "AI means death to websites." That's not the case. It means the death of INFORMATIONAL websites. Offer a service or function that can't be delivered by AI and AI becomes more powerful traffic source than SEO. techcrunch.com/2025/10/18/w...
Wikipedia says traffic is falling due to AI search summaries and social video | TechCrunch
Looks like Wikipedia isn't immune to broader online trends.
techcrunch.com
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garvescope.bsky.social
Garvescope @garvescope.bsky.social · 23h
I've figured out what's more sad and lonely than being sad and lonely: it's having something fake for you that you're not sad and lonely. techcrunch.com/2025/10/18/t...
Too burned out to travel? This new app fakes your summer vacation photos for you | TechCrunch
A new iPhone app, Endless Summer, uses AI to create photorealistic vacation photos starring you — no travel required
techcrunch.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
99% of companies can ignore any SEO list with more than 5 items on it. That's because MOST companies are terrible at the basics. Cover the basics: titles, descriptions, headings, images, captions. THEN worry about the other 77 items. ahrefs.com/blog/seo-ai-...
The Ultimate 82-Point Checklist for SEO & AI Visibility
Download the ultimate checklist with 82 actionable SEO and AI search tasks. Boost rankings, future-proof your strategy, and stay ahead in tomorrow's search landscape.
ahrefs.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
It's sad when a company's press releases are blatantly written by AI. You can't spare 15 minutes to write something that announces your own launch? How can customers trust differentiation in your product if you can't event differentiate your announcement? about.crunchbase.com/blog/meet-th...
Historical Data is Dead. The Future is Predictive Intelligence.
Meet the new Crunchbase: AI-powered, predictive company intelligence. We’re moving beyond historical data with predictions about future company activity.
about.crunchbase.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Who's the best upcoming SNL host? Glen Powell? Nikki Glaser? Miles Teller? I can't decide. www.hollywoodreporter.com/tv/tv-news/s...
‘Saturday Night Live’: Miles Teller, Nikki Glaser, Glen Powell to Host November Shows
Here are all of season 51’s hosts and musical guests.
www.hollywoodreporter.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Even if you're the preeminent rocket launch provider on earth, you can still mess up your business by over-promising and under-delivering. www.cnn.com/2025/10/20/s...
‘We’re not going to wait for one company’: NASA chief suggests SpaceX may be booted from moon mission | CNN
Acting NASA Administrator Sean Duffy said SpaceX is “behind schedule” and thwarting the space agency’s ability to beat China back to the moon.
www.cnn.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
My first thought was, "no thanks" but then I started thinking about whether this is actually a trade-off between access to new paid for by your DATA and attention through ads, or just outright paying $70. I bet it's not ad-free, though. www.cnbc.com/2025/10/16/c...
CNN 'All Access' streaming subscription to launch October 28 for $69.99 per year
The plan is pitched as a centralized hub for CNN's journalism and includes access to live and on-demand videos, CNN.com articles and subscriber-only content.
www.cnbc.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Yeah...AI-optimized Black Friday and Cyber Monday is doing work to fight the decline of consumer spending, but that means it's (1) hiding a problematic economic downturn and (2) taking business away from SMBs. explodingtopics.com/blog/black-f...
How AI Is Giving Black Friday a $60 billion boost
AI is having a transformative effect on the holiday shopping season. It played a role in $60 billion worth of sales across “Cyber Week” last
explodingtopics.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Really interesting way to look at link-in-bio services. They wouldn't exist if Instagram had decided they'd allow links in posts. That decision built a giant industry (and one Instagram could've owned if they'd had the foresight...) www.marketingbrew.com/stories/2025...
How Instagram built (and potentially restricted) the link-in-bio industry
Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last?
www.marketingbrew.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Are followers really the metric with which we compare influence? It's not the same, cross-platform. I'd rather have 5 million YouTube subscribers than 10 million on Instagram. www.hollywoodreporter.com/lists/most-p...
The Creator A-List: The 50 Hottest Influencers on the Planet (2025)
They’ve conquered your feed, and now they’re coming for Hollywood. Meet the digital disrupters and intriguing influencers who are reshaping culture, comedy and celebrity — and turning viral fame into…
www.hollywoodreporter.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
Apple TV+ really hasn't been acting like a serious streaming platform. It's a very careful testing phase where they greenlit a few, select, careful shows and movies. When they go big, it'll break HBO Max, Paramount+, Prime Video, or Peacock. Or all of them. www.hollywoodreporter.com/business/bus...
Apple TV Revs Up to Compete, For Real, In Streaming
A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.
www.hollywoodreporter.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 1d
If you're worried about how AI affects your SEO, this is a good read for a fundamental understanding of the rapid changes in the industry. www.practicalecommerce.com/googles-ai-r...
Google's AI Reshapes Organic Listings
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities.
www.practicalecommerce.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
If you ever want a case study on how very few companies can go 5+ years without significant innovation (or struggle to find product-market fit), remember that Netflix used to MAIL DVDs TO YOU. www.marketingbrew.com/stories/2025...
How Netflix blew up the TV industry—and shaped a new one
Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.
www.marketingbrew.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
I had a really great conversation with an independent publisher the other day. Books aren't dead, and those innovating in the space are continuing to see profits. www.practicalecommerce.com/youre-writin...
You're Writing a Book. Now What?
Knowing your subject, audience, and goal is only the starting point.
www.practicalecommerce.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
Chicken Shop Date, Hot Ones, and other unique interview-style shows are everywhere. Hear from a pioneer what they've learned about building that successful model. blog.youtube/creator-and-...
8 tips from Amelia Dimoldenberg's Chicken Shop Date 10 year anniversary celebration
Learn how Amelia Dimoldenberg turned Chicken Shop Date into a 10-year success story. Get 8 essential creator tips—from building community to thoughtful collabs—shared at her recent event.
blog.youtube
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
What kind of month-over-month subscriber growth should you expect from your YouTube channel? vidiq.com/blog/post/yo...
See How You Compare: YouTube Subscriber Growth Statistics Revealed
See how your subscriber count stacks up. vidIQ’s YouTube growth statistics reveal where you rank among 65M creators.
vidiq.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
A lot of talk this week about the AI bubble and how it's larger than any bubble in history (depending on your viewpoint). The chart itself is wild, but how much of this is legacy companies strapping an LLM to something and calling themselves an AI company? explodingtopics.com/blog/number-...
How Many AI Companies Are There? (2025)
The latest data associated with the number of artificial intelligence (AI) companies worldwide.
explodingtopics.com
garvescope.bsky.social
Garvescope @garvescope.bsky.social · 2d
Unfortunately, recurring TACO behavior has most companies waiting to see when the new visa pricing goes the way of the dodo. www.cnbc.com/2025/10/15/t...
How Trump's $100,000 H-1B visa fee is already changing the job market search for skilled workers
President Trump's $100,000 fee for H-1B visas for skilled foreign workers poses risks to the economy and innovation, but may result in real job upskilling.
www.cnbc.com