Mark Bradley
@fanexperienceco.bsky.social
Co-founder of the Fan Experience Company.
Customer Engagement advocate; Spanish & Catalan graduate & supporter of Sunderland AFC since my Dad took me to Roker Park in October 1969 as a punishment for being naughty.
www.fanexperienceco.com
Customer Engagement advocate; Spanish & Catalan graduate & supporter of Sunderland AFC since my Dad took me to Roker Park in October 1969 as a punishment for being naughty.
www.fanexperienceco.com
Delighted to share a special #TheFanExperienceEXPERIENCE episode on #fanexperience & attendance growth in #womensfootball.
Mark Donnelly tells us about Durham Women FC’s unique fan-centric approach & Nicole Allison charts Worcester City Women FC’s purpose-driven story.
fanexperienceco.com/podcast/
Mark Donnelly tells us about Durham Women FC’s unique fan-centric approach & Nicole Allison charts Worcester City Women FC’s purpose-driven story.
fanexperienceco.com/podcast/
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fanexperienceco.com
March 19, 2025 at 4:30 PM
Delighted to share a special #TheFanExperienceEXPERIENCE episode on #fanexperience & attendance growth in #womensfootball.
Mark Donnelly tells us about Durham Women FC’s unique fan-centric approach & Nicole Allison charts Worcester City Women FC’s purpose-driven story.
fanexperienceco.com/podcast/
Mark Donnelly tells us about Durham Women FC’s unique fan-centric approach & Nicole Allison charts Worcester City Women FC’s purpose-driven story.
fanexperienceco.com/podcast/
Reposted by Mark Bradley
Shocking new piece of sportswashing reported in @privateeyenews: Bahrain has recruited an all-star team of triathletes and called it Bahrain Victorious 13, thus obliterating search mentions of the "Bahrain 13," a group of political prisoners from the Arab Spring.
February 23, 2025 at 12:26 PM
Shocking new piece of sportswashing reported in @privateeyenews: Bahrain has recruited an all-star team of triathletes and called it Bahrain Victorious 13, thus obliterating search mentions of the "Bahrain 13," a group of political prisoners from the Arab Spring.
The latest episode of #TheFanExperienceEXPERIENCE podcast is out today.
In Episode 7, Darren & Mark chat to @tranmererovers.bsky.social Chief Operating Officer Christine Roberts about how this EFL Family Excellence Gold Award-winning club delivers on match days.
fanexperienceco.com/podcast/
In Episode 7, Darren & Mark chat to @tranmererovers.bsky.social Chief Operating Officer Christine Roberts about how this EFL Family Excellence Gold Award-winning club delivers on match days.
fanexperienceco.com/podcast/
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fanexperienceco.com
February 19, 2025 at 4:05 PM
The latest episode of #TheFanExperienceEXPERIENCE podcast is out today.
In Episode 7, Darren & Mark chat to @tranmererovers.bsky.social Chief Operating Officer Christine Roberts about how this EFL Family Excellence Gold Award-winning club delivers on match days.
fanexperienceco.com/podcast/
In Episode 7, Darren & Mark chat to @tranmererovers.bsky.social Chief Operating Officer Christine Roberts about how this EFL Family Excellence Gold Award-winning club delivers on match days.
fanexperienceco.com/podcast/
#womensfootball is unique: transmitting values & beliefs that are completely different to the men’s game (& capable of engaging groups that men’s football finds so difficult to engage - like GenZ).
And yet so few women’s clubs lead their comms on what makes them - and their match days - so special.
And yet so few women’s clubs lead their comms on what makes them - and their match days - so special.
February 8, 2025 at 8:59 AM
#womensfootball is unique: transmitting values & beliefs that are completely different to the men’s game (& capable of engaging groups that men’s football finds so difficult to engage - like GenZ).
And yet so few women’s clubs lead their comms on what makes them - and their match days - so special.
And yet so few women’s clubs lead their comms on what makes them - and their match days - so special.
Time for a new episode of #TheFanExperienceEXPERIENCE
This time Darren & I spend 35 minutes in the company of Doncaster Rovers’ Shaun Lockwood.
Listen in & hear about a brand new innovation that’s taking Rovers’ family experience to new heights.
fanexperienceco.com/podcast/
This time Darren & I spend 35 minutes in the company of Doncaster Rovers’ Shaun Lockwood.
Listen in & hear about a brand new innovation that’s taking Rovers’ family experience to new heights.
fanexperienceco.com/podcast/
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fanexperienceco.com
February 5, 2025 at 4:21 PM
Time for a new episode of #TheFanExperienceEXPERIENCE
This time Darren & I spend 35 minutes in the company of Doncaster Rovers’ Shaun Lockwood.
Listen in & hear about a brand new innovation that’s taking Rovers’ family experience to new heights.
fanexperienceco.com/podcast/
This time Darren & I spend 35 minutes in the company of Doncaster Rovers’ Shaun Lockwood.
Listen in & hear about a brand new innovation that’s taking Rovers’ family experience to new heights.
fanexperienceco.com/podcast/
Here’s our festive gift to you: The 12 Days of Christmas (with a #fanexperience flavour).
The #FanExperienceEXPERIENCE podcast Xmas Special - a bumper holiday edition with (almost) all the team.
fanexperienceco.com/podcast/
Or wherever you get your podcasts!
May it be peaceful!
The #FanExperienceEXPERIENCE podcast Xmas Special - a bumper holiday edition with (almost) all the team.
fanexperienceco.com/podcast/
Or wherever you get your podcasts!
May it be peaceful!
Podcast - Fan Experience Companyhomelinkedin-squarefacebookenvelopex-twitter
fanexperienceco.com
December 22, 2024 at 10:53 AM
Here’s our festive gift to you: The 12 Days of Christmas (with a #fanexperience flavour).
The #FanExperienceEXPERIENCE podcast Xmas Special - a bumper holiday edition with (almost) all the team.
fanexperienceco.com/podcast/
Or wherever you get your podcasts!
May it be peaceful!
The #FanExperienceEXPERIENCE podcast Xmas Special - a bumper holiday edition with (almost) all the team.
fanexperienceco.com/podcast/
Or wherever you get your podcasts!
May it be peaceful!
With Xmas on the horizon, the latest #FanExperienceEXPERIENCE podcast episode drops today.
In it, Darren & Mark chat to Walsall FC SLO Graham Whittaker about the eternal question: where do you start?
Find it here:
fanexperienceco.com/podcast/
In it, Darren & Mark chat to Walsall FC SLO Graham Whittaker about the eternal question: where do you start?
Find it here:
fanexperienceco.com/podcast/
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fanexperienceco.com
December 16, 2024 at 9:02 AM
With Xmas on the horizon, the latest #FanExperienceEXPERIENCE podcast episode drops today.
In it, Darren & Mark chat to Walsall FC SLO Graham Whittaker about the eternal question: where do you start?
Find it here:
fanexperienceco.com/podcast/
In it, Darren & Mark chat to Walsall FC SLO Graham Whittaker about the eternal question: where do you start?
Find it here:
fanexperienceco.com/podcast/
Reposted by Mark Bradley
I spoke to a Wolves 🟠 fan at Molineux yesterday. Told me he'd paid £939 for his season ticket, £100+ more than last season despite selling their best players. His mate pays £200+ less to watch #LFC 🔴 on the Kop at Anfield. #WWFC have lost 6 of 8 home PL games this season, LFC have won 6 of their 8.
December 15, 2024 at 8:25 AM
Reposted by Mark Bradley
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
Bas Schnater, MSc./BBA. on LinkedIn: A few weeks ago, The Business of Fashion released their 2025 predictions…
A few weeks ago, The Business of Fashion released their 2025 predictions for the fashion industry with their State of Fashion 2025 report. Being fascinated by…
www.linkedin.com
December 9, 2024 at 10:29 AM
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
Reposted by Mark Bradley
This week Brentford bucked the trend of ever-increasing ticket prices by introducing a new concessionary price for young fans – who will now pay no more than £10 home and away.
"Clubs have the power to make the game more affordable for everyone," they said. #Bees #Brentford
"Clubs have the power to make the game more affordable for everyone," they said. #Bees #Brentford
Brentford show the way with £10 ticket cap for young fans - Football Supporters' Association
This week Brentford bucked the trend of ever-increasing ticket prices by introducing a new concessionary price for young fans – who will now pay no more than £10 home and away.
thefsa.org.uk
December 5, 2024 at 4:16 PM
This week Brentford bucked the trend of ever-increasing ticket prices by introducing a new concessionary price for young fans – who will now pay no more than £10 home and away.
"Clubs have the power to make the game more affordable for everyone," they said. #Bees #Brentford
"Clubs have the power to make the game more affordable for everyone," they said. #Bees #Brentford
Reposted by Mark Bradley
I went to Port Vale to spend time with Carol Shanahan, who is one of the most fascinating club owners in England.
She doesn’t like a lot of what she sees in football. We spoke hot meals, fan funerals and monopoly.
inews.co.uk/sport/footba...
She doesn’t like a lot of what she sees in football. We spoke hot meals, fan funerals and monopoly.
inews.co.uk/sport/footba...
The football club owner who hates money - and won't even play Monopoly
From singing hymns in church before games to providing hot meals for vulnerable people, Port Vale is a club run differently
inews.co.uk
December 5, 2024 at 8:02 AM
I went to Port Vale to spend time with Carol Shanahan, who is one of the most fascinating club owners in England.
She doesn’t like a lot of what she sees in football. We spoke hot meals, fan funerals and monopoly.
inews.co.uk/sport/footba...
She doesn’t like a lot of what she sees in football. We spoke hot meals, fan funerals and monopoly.
inews.co.uk/sport/footba...
Our @EFL Family Excellence Gold Award Club season (say that quickly) continues with a chat with @stokecity’s Anthony Emmerson.
Check it (& 30+ other episodes) on #TheFanExperienceExperience podcast
fanexperienceco.com/podcast/
Who wants a Xmas special?
Check it (& 30+ other episodes) on #TheFanExperienceExperience podcast
fanexperienceco.com/podcast/
Who wants a Xmas special?
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fanexperienceco.com
December 5, 2024 at 10:10 AM
Our @EFL Family Excellence Gold Award Club season (say that quickly) continues with a chat with @stokecity’s Anthony Emmerson.
Check it (& 30+ other episodes) on #TheFanExperienceExperience podcast
fanexperienceco.com/podcast/
Who wants a Xmas special?
Check it (& 30+ other episodes) on #TheFanExperienceExperience podcast
fanexperienceco.com/podcast/
Who wants a Xmas special?
Thanks to Matt, James & Jack for welcoming us to Scunthorpe United yesterday.
Quick quiz: who was the third Iron player to captain England? Only 3 ever did.
Quick quiz: who was the third Iron player to captain England? Only 3 ever did.
December 4, 2024 at 11:26 AM
Thanks to Matt, James & Jack for welcoming us to Scunthorpe United yesterday.
Quick quiz: who was the third Iron player to captain England? Only 3 ever did.
Quick quiz: who was the third Iron player to captain England? Only 3 ever did.
Reposted by Mark Bradley
You can get more insight into how Plymouth consider all angles of the fan experience by listening to this episode of @fanexperienceco.bsky.social’s podcast.
podcasts.apple.com/gb/podcast/t...
podcasts.apple.com/gb/podcast/t...
Season 4 / Episode 3: Dan Pippen (Plymouth Argyle)
Podcast Episode · The Fan Experience EXPERIENCE Podcast · 18/11/2024 · 39m
podcasts.apple.com
December 3, 2024 at 8:17 AM
You can get more insight into how Plymouth consider all angles of the fan experience by listening to this episode of @fanexperienceco.bsky.social’s podcast.
podcasts.apple.com/gb/podcast/t...
podcasts.apple.com/gb/podcast/t...
Reposted by Mark Bradley
I’ve taken a look at what teams are doing to make match days memorable for fans.
Take a look at examples including game-specific info on websites, and social posts from SLOs.
A lot of clubs focus on bringing people in, not making them want to return.
theonlinerule.com/making-the-m...
Take a look at examples including game-specific info on websites, and social posts from SLOs.
A lot of clubs focus on bringing people in, not making them want to return.
theonlinerule.com/making-the-m...
Making the match day experience memorable
This week's newsletter looks at how clubs are keeping fans informed about what happens on match days, as well as how they focus on first time fans.
theonlinerule.com
December 3, 2024 at 8:15 AM
I’ve taken a look at what teams are doing to make match days memorable for fans.
Take a look at examples including game-specific info on websites, and social posts from SLOs.
A lot of clubs focus on bringing people in, not making them want to return.
theonlinerule.com/making-the-m...
Take a look at examples including game-specific info on websites, and social posts from SLOs.
A lot of clubs focus on bringing people in, not making them want to return.
theonlinerule.com/making-the-m...
Out today: Ep. 4 of Season 4 of #TheFanExperienceEXPERIENCE with special guest @AGEmmerson of @stokecity.
Answering the WHY is key to growing a club so how do the Potters bring their unique history & identity to the match day experience (& more)?
Find our chat here:
fanexperienceco.com/podcast/
Answering the WHY is key to growing a club so how do the Potters bring their unique history & identity to the match day experience (& more)?
Find our chat here:
fanexperienceco.com/podcast/
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fanexperienceco.com
December 1, 2024 at 2:10 PM
Out today: Ep. 4 of Season 4 of #TheFanExperienceEXPERIENCE with special guest @AGEmmerson of @stokecity.
Answering the WHY is key to growing a club so how do the Potters bring their unique history & identity to the match day experience (& more)?
Find our chat here:
fanexperienceco.com/podcast/
Answering the WHY is key to growing a club so how do the Potters bring their unique history & identity to the match day experience (& more)?
Find our chat here:
fanexperienceco.com/podcast/
Reposted by Mark Bradley
Fifa bid reviewers have given Saudi Arabia 2034 the "highest ever evaluation score" even though they don't even yet know when the World Cup will be played and the report references 40-degree summer heat (and cities suggested aren't yet built, let alone stadiums).
November 30, 2024 at 11:03 AM
Fifa bid reviewers have given Saudi Arabia 2034 the "highest ever evaluation score" even though they don't even yet know when the World Cup will be played and the report references 40-degree summer heat (and cities suggested aren't yet built, let alone stadiums).
2 years ago this week Darren Young and I were out at the 2022 Qatar World Cup.
By escalating our #fanexperience feedback ‘live’ the organisers were able to address issues immediately (like addressing a significant barrier to sales in the stadium retail facilities before the next game took place).
By escalating our #fanexperience feedback ‘live’ the organisers were able to address issues immediately (like addressing a significant barrier to sales in the stadium retail facilities before the next game took place).
November 30, 2024 at 8:48 AM
2 years ago this week Darren Young and I were out at the 2022 Qatar World Cup.
By escalating our #fanexperience feedback ‘live’ the organisers were able to address issues immediately (like addressing a significant barrier to sales in the stadium retail facilities before the next game took place).
By escalating our #fanexperience feedback ‘live’ the organisers were able to address issues immediately (like addressing a significant barrier to sales in the stadium retail facilities before the next game took place).
Finally, who’s this? (1/3)
November 28, 2024 at 3:11 PM
Finally, who’s this? (1/3)
For those playing along, here’s the second part of the quiz? Which 🇳🇱 footballing heroes can you spot here? (2)
November 28, 2024 at 3:10 PM
For those playing along, here’s the second part of the quiz? Which 🇳🇱 footballing heroes can you spot here? (2)
Just back from 🇳🇱 where engaging young people in attending football matches was the subject of a #KNVBKnowledge workshop.
Among the many wonderful memories, the decoration of the KNVB Campus stood out.
How many Dutch footballing legends can you spot in this picture (1)
Among the many wonderful memories, the decoration of the KNVB Campus stood out.
How many Dutch footballing legends can you spot in this picture (1)
November 28, 2024 at 3:09 PM
Just back from 🇳🇱 where engaging young people in attending football matches was the subject of a #KNVBKnowledge workshop.
Among the many wonderful memories, the decoration of the KNVB Campus stood out.
How many Dutch footballing legends can you spot in this picture (1)
Among the many wonderful memories, the decoration of the KNVB Campus stood out.
How many Dutch footballing legends can you spot in this picture (1)
Football, integrity and values, part 368.
It gets wilder and wilder. Not only is Leicester City's sponsor BC.GAME bankrupt (and seemingly about to lose its licence), it also appears to run a huge illegal gambling network in Europe. New piece with @stevemenary.bsky.social for @josimarfootball.bsky.social.
josimarfootball.com/2024/11/28/l...
josimarfootball.com/2024/11/28/l...
License revoked - josimarfootball.com
Declared bankrupt by a court in Curaçao, Leicester City FC sponsor BC.GAME is about to lose its licence. Josimar has discovered that the operator is running one of the largest illegal betting networks...
josimarfootball.com
November 28, 2024 at 10:09 AM
Football, integrity and values, part 368.
Reposted by Mark Bradley
Missed Everton joining, but look at this! If you want a case study in how to set up your Bluesky presence this ticks all the boxes.
They have a verified domain and they’ve extended this to subdomains for other languages and teams. And grouped them all together in a starter pack.
10/10, no notes.
They have a verified domain and they’ve extended this to subdomains for other languages and teams. And grouped them all together in a starter pack.
10/10, no notes.
The Everton Family. 💙
Follow all our official accounts in one go! 👇
Follow all our official accounts in one go! 👇
November 27, 2024 at 10:18 PM
Missed Everton joining, but look at this! If you want a case study in how to set up your Bluesky presence this ticks all the boxes.
They have a verified domain and they’ve extended this to subdomains for other languages and teams. And grouped them all together in a starter pack.
10/10, no notes.
They have a verified domain and they’ve extended this to subdomains for other languages and teams. And grouped them all together in a starter pack.
10/10, no notes.
A club very close to our hearts: from the creation of the Black Bank (with fans driving the process) to their deserved reputation as a leading family club, there is much for others to learn here.
I went to Doncaster Rovers, who in many ways are the ideal football club with the ideal owner.
The question is how this model works in English football in 2024. And it’s a vitally important one for the game's future.
inews.co.uk/sport/footba...
The question is how this model works in English football in 2024. And it’s a vitally important one for the game's future.
inews.co.uk/sport/footba...
Doncaster Rovers and a vital question about the future of English football
I went to Doncaster Rovers, who in many ways are the ideal football club with the ideal owner. The question: can it last?
inews.co.uk
November 28, 2024 at 10:05 AM
A club very close to our hearts: from the creation of the Black Bank (with fans driving the process) to their deserved reputation as a leading family club, there is much for others to learn here.