Bas Schnater
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basschnater.bsky.social
Bas Schnater
@basschnater.bsky.social
CEO Fan Engagement | Former Head of Digital & CRM @ AZ Alkmaar & BI @ Mediahuis | Now at Nike
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Little bit about myself for new followers: I’m mostly active on LinkedIn (and a little bit on X) but will try to make this platform a habit as well. You can consult me for #fanengagement, #dataanalytics and #strategy related projects in football. www.linkedin.com/in/basschnat...
Bas Schnater, MSc./BBA. - Fan Engagement Consultancy | LinkedIn
Senior Consultant with experience in Data Analytics, Customer Experience & Fan… · Experience: Fan Engagement Consultancy · Education: KU Leuven · Location: Amsterdam Area · 500+ connections on Lin...
www.linkedin.com
Reposted by Bas Schnater
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
Bas Schnater, MSc./BBA. on LinkedIn: A few weeks ago, The Business of Fashion released their 2025 predictions…
A few weeks ago, The Business of Fashion released their 2025 predictions for the fashion industry with their State of Fashion 2025 report. Being fascinated by…
www.linkedin.com
December 9, 2024 at 10:29 AM
Beautiful sights at PEC Zwolle yesterday, where they organized their annual Memorial Match. Before kicking off the last home game of the season, fans memorize those who have passed away that year.

It’s these traditions and rituals that make #fanengagement beautiful 🕯️
December 14, 2024 at 8:36 AM
Reposted by Bas Schnater
New article ⬇️ ⬇️ ⬇️

Wann, Daniel L. (2024) "Perceptions of Sport Fandom as a Means of Meeting Psychological Needs," Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 4, Article 5.

#FanStudies

digitalcommons.memphis.edu/finsheem/vol...
Perceptions of Sport Fandom as a Means of Meeting Psychological Needs
The current study examined the use of sport fandom and team identification to assist in meeting four basic psychological needs: belonging, distinctiveness, structure, and meaning. The results indicate...
digitalcommons.memphis.edu
December 13, 2024 at 10:21 PM
As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...
Bas Schnater, MSc./BBA. on LinkedIn: A few weeks ago, The Business of Fashion released their 2025 predictions…
A few weeks ago, The Business of Fashion released their 2025 predictions for the fashion industry with their State of Fashion 2025 report. Being fascinated by…
www.linkedin.com
December 9, 2024 at 10:29 AM
Very happy with having delivered another successful session on #FanEngagement Strategy for Member Associations worldwide via the #FIFA Digital Skills program earlier this week. Combining football industry with inter-industry experience always seems to bring highly valued perspectives.
#sportsbiz
December 8, 2024 at 9:45 AM
LVMH’s icon Arnault reveals plans for investing together with Red Bull (who else) in Paris Football Club, preparing them to become local competitor to PSG. The aim of Arnault is “not to waste money” acknowledging the complexity of the football industry www.businessoffashion.com/news/luxury/...
LVMH’s Antoine Arnault Reveals Plans for Paris Football Club
The family behind luxury’s biggest conglomerate aims to turn Paris FC into a formidable rival to Paris Saint-Germain, investing significantly in the second-tier football club alongside Red Bull.
www.businessoffashion.com
November 22, 2024 at 7:45 AM
Spectacular views at Nike EHQ today 😍
November 21, 2024 at 9:26 AM
Little bit about myself for new followers: I’m mostly active on LinkedIn (and a little bit on X) but will try to make this platform a habit as well. You can consult me for #fanengagement, #dataanalytics and #strategy related projects in football. www.linkedin.com/in/basschnat...
Bas Schnater, MSc./BBA. - Fan Engagement Consultancy | LinkedIn
Senior Consultant with experience in Data Analytics, Customer Experience & Fan… · Experience: Fan Engagement Consultancy · Education: KU Leuven · Location: Amsterdam Area · 500+ connections on Lin...
www.linkedin.com
November 20, 2024 at 7:33 AM
Hoping to find the good-old Twitter of knowledge sharing back here 🙏🏻 #firstpost
November 20, 2024 at 7:31 AM