ExchangeWire
@exchangewire.bsky.social
Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
November 26, 2025 at 12:29 PM
Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24% - ExchangeWire.com
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive
www.exchangewire.com
November 25, 2025 at 4:07 PM
Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer - ExchangeWire.com
Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer,
www.exchangewire.com
November 25, 2025 at 4:06 PM
Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds - ExchangeWire.com
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue
www.exchangewire.com
November 21, 2025 at 11:15 AM
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities - ExchangeWire.com
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box,
www.exchangewire.com
November 21, 2025 at 11:09 AM
Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem - ExchangeWire.com
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. Through this collaboration, BIGO
www.exchangewire.com
November 21, 2025 at 11:02 AM
BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance - ExchangeWire.com
Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions
www.exchangewire.com
November 21, 2025 at 10:58 AM
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV.
www.exchangewire.com/ew-podcast/n...
www.exchangewire.com/ew-podcast/n...
November 21, 2025 at 10:56 AM
Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV.
www.exchangewire.com/ew-podcast/n...
www.exchangewire.com/ew-podcast/n...
Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
November 20, 2025 at 3:31 PM
Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success - ExchangeWire.com
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger
www.exchangewire.com
November 19, 2025 at 12:24 PM
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
November 19, 2025 at 11:42 AM
Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution - ExchangeWire.com
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering
www.exchangewire.com
November 19, 2025 at 9:41 AM
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adtelligent, a global ad tech company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse - ExchangeWire.com
Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities,
www.exchangewire.com
November 19, 2025 at 9:27 AM
Adtelligent, a global ad tech company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
LG Ad Solutions released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention - ExchangeWire.com
LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart
www.exchangewire.com
November 19, 2025 at 9:22 AM
LG Ad Solutions released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
XPLN.AI, the ad attention measurement and optimisation technology company, announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as Managing Director for APAC.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
XPLN.AI Opens Office in Singapore & Appoints Elsa Trang as Managing Director APAC - ExchangeWire.com
XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore,
www.exchangewire.com
November 19, 2025 at 9:21 AM
XPLN.AI, the ad attention measurement and optimisation technology company, announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as Managing Director for APAC.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign - ExchangeWire.com
A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally
www.exchangewire.com
November 18, 2025 at 3:09 PM
A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget - ExchangeWire.com
Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention
www.exchangewire.com
November 18, 2025 at 3:06 PM
Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Axis and Bedrock Platform invite women in ad tech to the Line Dance Workshop in London.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London - ExchangeWire.com
Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in
www.exchangewire.com
November 18, 2025 at 3:04 PM
Axis and Bedrock Platform invite women in ad tech to the Line Dance Workshop in London.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration - ExchangeWire.com
Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive,
www.exchangewire.com
November 17, 2025 at 12:16 PM
Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace - ExchangeWire.com
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure,
www.exchangewire.com
November 14, 2025 at 11:16 AM
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025".
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025" - ExchangeWire.com
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market
www.exchangewire.com
November 14, 2025 at 11:15 AM
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025".
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
On this week's podcast, Samara Hocihara of The Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
November 14, 2025 at 10:55 AM
On this week's podcast, Samara Hocihara of The Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.
www.exchangewire.com/ew-podcast/t...
www.exchangewire.com/ew-podcast/t...
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity - ExchangeWire.com
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about
www.exchangewire.com
November 13, 2025 at 2:37 PM
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner - ExchangeWire.com
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The
www.exchangewire.com
November 13, 2025 at 2:33 PM
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Teads Expands Premium CTV Reach with Exclusive Homescreen Partnership with myTV SUPER - ExchangeWire.com
Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV)
www.exchangewire.com
November 13, 2025 at 2:29 PM
Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...