Author | Lightnews

ExchangeWire

ExchangeWire

@exchangewire.bsky.social

150 followers 340 following 410 posts

Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com

www.exchangewire.com

Posts Media Videos Starter Packs

ExchangeWire @exchangewire.bsky.social · 3d

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...

ExchangeWire @exchangewire.bsky.social · 5d

We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...

ExchangeWire @exchangewire.bsky.social · 5d

In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.
www.exchangewire.com/video-interv...

ExchangeWire @exchangewire.bsky.social · 5d

adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory.
www.exchangewire.com/blog/2025/10...

adWMG and Venatus Announce Strategic Partnership in Gaming Advertising - ExchangeWire.com

adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 5d

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for international brands, have announced a strategic partnership to deliver scalable, shoppable ad formats.
www.exchangewire.com/blog/2025/10...

Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments - ExchangeWire.com

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 5d

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US.
www.exchangewire.com/blog/2025/10...

BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform - ExchangeWire.com

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 10d

This week, we are joined by Charlotte Stavrou, founder & CEO of SevenSix Agency.
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...

ExchangeWire @exchangewire.bsky.social · 10d

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.
www.exchangewire.com/blog/2025/10...

MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising - ExchangeWire.com

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 10d

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations.
www.exchangewire.com/blog/2025/10...

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers - ExchangeWire.com

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 10d

BRAVE, the radically human supply-side platform (SSP), announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region.
www.exchangewire.com/blog/2025/10...

BRAVE Expands Server Infrastructure in APAC to Support Global Growth & Performance at Scale - ExchangeWire.com

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 10d

Teads Launches CTV Performance: A New Way to Optimise and Measure Real Outcomes from Connected TV
www.exchangewire.com/blog/2025/10...

Teads Launches CTV Performance: A New Way to Optimise & Measure Real Outcomes from Connected TV - ExchangeWire.com

Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 12d

Omnichannel advertising platform Azerion has expanded its UK commercial team with three new hires as it continues to develop and support its agency business.
www.exchangewire.com/blog/2025/10...

Azerion Makes Three New Hires for UK Commercial Team - ExchangeWire.com

Omnichannel advertising platform Azerion has expanded its UK commercial team with three new hires as it continues to develop and support its agency

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 12d

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry.
www.exchangewire.com/blog/2025/10...

iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership - ExchangeWire.com

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 12d

In this episode, Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire to talk about the state of the ad tech industry
and the DOOH, CTV, and retail media landscapes.
www.exchangewire.com/video-interv...

ExchangeWire @exchangewire.bsky.social · 17d

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They discuss Google’s CMA search trouble, TikTok cutting content moderation, and more.
www.exchangewire.com/ew-podcast/w...

ExchangeWire @exchangewire.bsky.social · 18d

DoubleVerify expands global measurement capabilities to include Microsoft Advertising’s proprietary inventory and data.
www.exchangewire.com/blog/2025/10...

ExchangeWire @exchangewire.bsky.social · 18d

StackAdapt announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution.
www.exchangewire.com/blog/2025/10...

StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing - ExchangeWire.com

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 18d

Audible and Readpeak join forces with a plug-in automated AI solution set to change the premium native marketplace.
www.exchangewire.com/blog/2025/10...

Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace - ExchangeWire.com

Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies,

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 18d

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers.
www.exchangewire.com/blog/2025/10...

Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research - ExchangeWire.com

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 19d

Last week on the MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree were joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discussed OpenAI’s Sora, DeepSeek, and China’s AI labelling law.
www.exchangewire.com/ew-podcast/a...

ExchangeWire @exchangewire.bsky.social · 19d

In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard...
Charlie discusses the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
www.exchangewire.com/tradertalk/2...

ExchangeWire @exchangewire.bsky.social · 20d

PubMatic, an independent technology company, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet.
www.exchangewire.com/blog/2025/10...

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA - ExchangeWire.com

PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 20d

Shinka announces the appointment of two new senior vice presidents (SVPs) to its leadership team: Nick Flood, joining as SVP of product & GTM, and Walton Musgrave, appointed SVP of commercial & partnerships.
www.exchangewire.com/blog/2025/10...

Shinka Appoints SVPs of Product & Commercial to Drive Platform & Market Expansion - ExchangeWire.com

Shinka, the leading fully transparent and platform agnostic mediation layer for CTV, DOOH, and Audio, today (13th October, 2025) announces the appointment

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 20d

Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe.
www.exchangewire.com/blog/2025/10...

Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, & The Trade Desk - ExchangeWire.com

Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments

www.exchangewire.com

ExchangeWire @exchangewire.bsky.social · 21d

Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025.
www.exchangewire.com/blog/2025/10...

Mobupps Wins Double Silver at the NYX Awards 2025 - ExchangeWire.com

Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025.

www.exchangewire.com