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exchangewire.bsky.social
ExchangeWire
@exchangewire.bsky.social
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Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
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In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.
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Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for international brands, have announced a strategic partnership to deliver scalable, shoppable ad formats.
www.exchangewire.com/blog/2025/10...
Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments - ExchangeWire.com
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers
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This week, we are joined by Charlotte Stavrou, founder & CEO of SevenSix Agency.
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...
MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.
www.exchangewire.com/blog/2025/10...
MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising - ExchangeWire.com
MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with
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In this episode, Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire to talk about the state of the ad tech industry
and the DOOH, CTV, and retail media landscapes.
www.exchangewire.com/video-interv...
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They discuss Google’s CMA search trouble, TikTok cutting content moderation, and more.
www.exchangewire.com/ew-podcast/w...
DoubleVerify expands global measurement capabilities to include Microsoft Advertising’s proprietary inventory and data.
www.exchangewire.com/blog/2025/10...
Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers.
www.exchangewire.com/blog/2025/10...
Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research - ExchangeWire.com
Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than
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Last week on the MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree were joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discussed OpenAI’s Sora, DeepSeek, and China’s AI labelling law.
www.exchangewire.com/ew-podcast/a...
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard...
Charlie discusses the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
www.exchangewire.com/tradertalk/2...
PubMatic, an independent technology company, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet.
www.exchangewire.com/blog/2025/10...
PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA - ExchangeWire.com
PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year
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