Erich Schuler
banner
erichschuler.bsky.social
Erich Schuler
@erichschuler.bsky.social
PR & marketing specialist, background in video games 🎮 & entertainment 🎥 | former expat in Japan 🇯🇵 | GDC associate & IGDA Scholar alum | dual citizen 🇺🇸 🇨🇦 | He/Him

https://www.linkedin.com/erichschuler
Pinned
Excited to connect with PR, marketing, journalism pros & more! 🎙️📈✍️

I’m a PR/marketing specialist w/ experience in gaming & entertainment campaigns (The Super Mario Bros. Movie, Pokémon Sleep), crafting social strategies, & supporting IGDA Scholars and GDC. Exploring new opportunities—let’s chat!
Reposted by Erich Schuler
I’m working on a story talking with Anthem fans as we head into its final days, but if you’re a BioWare dev (current or former) who wants to talk about the game, its legacy, and its fate, on or off the record, I would love to hear from you. Can be reached at [email protected]. RTs appreciated!
a man standing in a dark room with kapwing.com written on the bottom right
Alt: a man standing in a dark room with kapwing.com written on the bottom right
media.tenor.com
January 8, 2026 at 8:32 PM
Reposted by Erich Schuler
Thinking about a challenging new project I have at work starting next month.

If you’re up for a big “hear me out” redemption story, holler.
December 31, 2025 at 12:19 AM
Reposted by Erich Schuler
‘Wuthering Waves’ 3.0 Sets A Grand Stage For Rover’s Journey
‘Wuthering Waves’ 3.0 Sets A Grand Stage For Rover’s Journey
We got to check out WUthering Waves 3.0 early, and walked away impressed with everything Kuro Games has in store for fans. The post ‘Wuthering Waves’ 3.0 Sets A Grand Stage For Rover’s Journey appeared first on But Why Tho?.
dlvr.it
December 19, 2025 at 2:46 PM
Reposted by Erich Schuler
"Version 3.0 feels packed with content and left me eager to dive back into Wuthering Waves when it launches."

https://www.cgmagonline.com/articles/previews/wuthering-waves-3-0-hands-on/

#WutheringWaves #KuroGames
December 21, 2025 at 7:02 PM
I never really had a celebrity crush growing up… until now?

Jonathan Bailey as People’s “Sexiest Man Alive” and I’m like, yes. Obviously.

Then I find out he’s openly gay and I’m like 👀👀👀

THEN I remember he voices G’raha Tia and suddenly everything makes sense.
December 16, 2025 at 11:09 PM
Really enjoyed reading this and seeing the preview experience through Ethan's eyes. Thanks again to the DualShockers team for the thoughtful hands-on preview of WuWa 3.0.

Huge thanks to my @uberstrategist.com team for the work that made this event possible. www.dualshockers.com/hands-on-pre...
Hands-On Preview: Wuthering Waves 3.0
Take a look at everything we learned from going hands-on with the Wuthering Waves 3.0 update, We Who See The Stars.
www.dualshockers.com
December 16, 2025 at 7:51 PM
Reposted by Erich Schuler
Wuthering Waves won the Player’s Voice award at The @thegameawards.com! 🏆

A huge shoutout to Kuro Games and the community that made it happen.

All fan votes. All heart. We’re proud to be part of the journey. 💥

🔗 wutheringwaves.kurogames.com

#GameDev #IndieDev
December 15, 2025 at 4:22 PM
Great to see preview coverage go live. Big shoutout to the @uberstrategist.com team for the work behind the scenes, and thanks to @theouterhaven.net for the thoughtful impressions.

WuWa 3.0 is shaping up to be something special. Congrats to Kuro Games on the Player’s Choice win at #TheGameAwards.
December 16, 2025 at 5:25 PM
Forget Rapunzel and Flynn (and all the Disney Princess pairings).

I want what Nick and Judy have. 🦊 🐰 #Zootopia2
December 11, 2025 at 11:50 PM
Reposted by Erich Schuler
Horror legend Akira Yamaoka returns with a brand-new track, “Catharsis.” 🎧

Created for Total Chaos, a first-person horror game from @apogeeent.com and Trigger Happy Interactive, and revealed exclusively via @gamespot.com.

👉 Listen now:
www.gamespot.com/articles/exc...
Exclusive: Hear Akira Yamaoka's Newest Song For His Next Horror Project, Total Chaos
The composer famous for Silent Hill is working on a first-person horror game from the creators of Turbo Overkill.
www.gamespot.com
November 3, 2025 at 5:44 PM
Reposted by Erich Schuler
Total Chaos x Akira Yamaoka

From Silent Hill’s legendary composer, “Catharsis” is a rhythmic crawl through terror

The definitive survival horror experience of the year ends with one name: Total Chaos

#madewithunity
October 31, 2025 at 12:00 PM
Reposted by Erich Schuler
Hey, horror fans! Something really cool and that I'm immensely proud of will be revealed on @gamespot.com tomorrow at 8AM ET. Stay tuned.🎶 @apogeeent.com
October 30, 2025 at 7:30 PM
Reposted by Erich Schuler
FFXIV is trying out Bluesky! 🦋

Follow us and 🔁 while you're here so you and fellow Warriors of Light never miss #FFXIV news on Bluesky!

For our fans around the world, be sure to check out our regional accounts as well! ❤️

@fr.finalfantasyxiv.com
@de.finalfantasyxiv.com
@jp.finalfantasyxiv.com
June 10, 2025 at 11:02 AM
Reposted by Erich Schuler
Watch this GDC Vault talk about marketing Balatro if you think Balatro just marketed itself by being a good game.
'Balatro': Turning Low Resolution into High Praise
In this session, Wout van Halderen unpacks the marketing strategy behind Balatro, a roguelike deckbuilder with unconventional visuals that presented significant challenges in traditional marketing cha...
gdcvault.com
April 21, 2025 at 5:39 PM
Reposted by Erich Schuler
We had a good panel discussion on this year's #GameDev Conference. Thanks to Eric Allen, Cody Fletcher, @weslandish.bsky.social @erichschuler.bsky.social , and Claire Combs for their insights youtu.be/KQlkjvz2x6A #gamedev #GDConf
Game Developers Conference 2025 Report
YouTube video by Georgia Game Developers Association
youtu.be
April 21, 2025 at 3:12 PM
Reposted by Erich Schuler
We are excited to announce the return of A New World: intimate music from FINAL FANTASY to MomoCon on Sunday May 25th at 12pm!

This event will have a small extra ticket fee, with VIP front section ticket options as well, now available for purchase at momocon.com/registration/
February 13, 2025 at 8:05 PM
Reposted by Erich Schuler
We are happy to welcome acclaimed video game directors Suda51 and SWERY to MomoCon 2025!
April 2, 2025 at 2:45 PM
Reposted by Erich Schuler
HELL YEAH we're going to MomoCon ( @momocon.bsky.social ) again this year!🤘

If you're gonna be in the Atlanta area, swing by and check out @sssuda51.bsky.social 's panel and score some free swag and get your shit signed by the man himself!👍

#momocon
April 5, 2025 at 3:00 AM
Reposted by Erich Schuler
me, emailing Nintendo all week: can you comment on pricing, backward compatibility, pricing, tariffs, pre-orders, family NSO memberships, pricing)

me, emailing Nintendo today: hi, so about Cow

www.ign.com/articles/yes...
Yes, Mario Kart World's Cow Can Eat Burgers and Steak - IGN
I feel like we've earned a reprieve today from the news chaos of tariffs and Nintendo Switch 2 pricing, so here's something fun for your Friday: IGN played Mario Kart World at a Nintendo event in New ...
www.ign.com
April 4, 2025 at 9:11 PM
Reposted by Erich Schuler
Looking for the current Game Informer staff on Bluesky? We've put together this handy Starter Pack!
March 25, 2025 at 10:16 PM
Reposted by Erich Schuler
Game Informer is back! The entire team is returning and we can't wait to reconnect. Come join us to celebrate the best in games, the people who make games, and the people who play games from all around the world.

www.gameinformer.com/letter-from-...
March 25, 2025 at 7:51 PM
Greetings from GDC! Always happy to connect—reach out if you’d like to chat about marketing, comms strategy, or just geek out over games!

#GDC2025 #GameIndustry #Networking
March 19, 2025 at 7:25 PM
On my way to GDC! Had a connecting flight in Seattle—nice to get a brief glimpse of the Pacific Northwest again.
March 18, 2025 at 6:02 PM