Erica Hakonson
@ericahakonson.bsky.social
CEO of @MavenCollective.bsky.social
The Marketing Partner for Microsoft Partners
#MSPartner #MicrosoftPartnerMarketing #AI #SEO #SEM #WomeninTech
The Marketing Partner for Microsoft Partners
#MSPartner #MicrosoftPartnerMarketing #AI #SEO #SEM #WomeninTech
Loved connecting with the IAMCP Philadelphia community last week! Grateful for the thoughtful conversations, warm welcomes, and a little holiday spirit along the way.
Thank you to those who joined my session on advancing AEO and multi-channel AI marketing for FY26.
#IAMCP #MicrosoftPartners
Thank you to those who joined my session on advancing AEO and multi-channel AI marketing for FY26.
#IAMCP #MicrosoftPartners
December 8, 2025 at 6:32 PM
Loved connecting with the IAMCP Philadelphia community last week! Grateful for the thoughtful conversations, warm welcomes, and a little holiday spirit along the way.
Thank you to those who joined my session on advancing AEO and multi-channel AI marketing for FY26.
#IAMCP #MicrosoftPartners
Thank you to those who joined my session on advancing AEO and multi-channel AI marketing for FY26.
#IAMCP #MicrosoftPartners
Looking ahead to 2026? Join our webinar on the trends shaping Microsoft Partner marketing, from content optimization to improving your market visibility. A perfect strategic boost to wrap up the year.
Register now: bit.ly/2026-marketi...
#Webinar #2026Trends #MicrosoftPartner
Register now: bit.ly/2026-marketi...
#Webinar #2026Trends #MicrosoftPartner
December 3, 2025 at 11:58 PM
Looking ahead to 2026? Join our webinar on the trends shaping Microsoft Partner marketing, from content optimization to improving your market visibility. A perfect strategic boost to wrap up the year.
Register now: bit.ly/2026-marketi...
#Webinar #2026Trends #MicrosoftPartner
Register now: bit.ly/2026-marketi...
#Webinar #2026Trends #MicrosoftPartner
Excited to join IAMCP Philadelphia on Dec 4 to explore how AEO and multi-channel AI marketing are reshaping Partner visibility and the B2B buyer journey.
Don’t miss this impactful session: www.iamcp.org/events/Event...
#IAMCP #MicrosoftPartners
Don’t miss this impactful session: www.iamcp.org/events/Event...
#IAMCP #MicrosoftPartners
December 2, 2025 at 11:58 PM
Excited to join IAMCP Philadelphia on Dec 4 to explore how AEO and multi-channel AI marketing are reshaping Partner visibility and the B2B buyer journey.
Don’t miss this impactful session: www.iamcp.org/events/Event...
#IAMCP #MicrosoftPartners
Don’t miss this impactful session: www.iamcp.org/events/Event...
#IAMCP #MicrosoftPartners
The 2026 #MSPartner landscape is evolving fast.
Join Maven Collective’s Samridhi Sharma as she shares the top marketing trends you need to know, from GEO to AI-powered GTM.
Date: Dec 4, 2025
Time: 11:00 – 11:30 AM PST | 2:00 – 2:30 PM EST
Register today: bit.ly/2026-marketi...
Join Maven Collective’s Samridhi Sharma as she shares the top marketing trends you need to know, from GEO to AI-powered GTM.
Date: Dec 4, 2025
Time: 11:00 – 11:30 AM PST | 2:00 – 2:30 PM EST
Register today: bit.ly/2026-marketi...
November 21, 2025 at 11:58 PM
The 2026 #MSPartner landscape is evolving fast.
Join Maven Collective’s Samridhi Sharma as she shares the top marketing trends you need to know, from GEO to AI-powered GTM.
Date: Dec 4, 2025
Time: 11:00 – 11:30 AM PST | 2:00 – 2:30 PM EST
Register today: bit.ly/2026-marketi...
Join Maven Collective’s Samridhi Sharma as she shares the top marketing trends you need to know, from GEO to AI-powered GTM.
Date: Dec 4, 2025
Time: 11:00 – 11:30 AM PST | 2:00 – 2:30 PM EST
Register today: bit.ly/2026-marketi...
Proud to congratulate Long View, a Microsoft Partner of the Year Award Finalist!
From industry-first AI solutions to meaningful utilization of Partner programs, their people-centered innovation sets the standard. Our team is glad to be part of their journey in Microsoft Partner success.
From industry-first AI solutions to meaningful utilization of Partner programs, their people-centered innovation sets the standard. Our team is glad to be part of their journey in Microsoft Partner success.
November 17, 2025 at 6:32 PM
Proud to congratulate Long View, a Microsoft Partner of the Year Award Finalist!
From industry-first AI solutions to meaningful utilization of Partner programs, their people-centered innovation sets the standard. Our team is glad to be part of their journey in Microsoft Partner success.
From industry-first AI solutions to meaningful utilization of Partner programs, their people-centered innovation sets the standard. Our team is glad to be part of their journey in Microsoft Partner success.
I’m proud to share that Maven Collective is now B Corp Certified!
This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.
Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...
#BCorp
This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.
Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...
#BCorp
November 6, 2025 at 6:32 PM
I’m proud to share that Maven Collective is now B Corp Certified!
This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.
Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...
#BCorp
This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.
Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...
#BCorp
Haunted halls, mountain views, and meaningful partnerships. 👻
Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!
#LongView #MicrosoftPartner
Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!
#LongView #MicrosoftPartner
November 4, 2025 at 6:32 PM
Haunted halls, mountain views, and meaningful partnerships. 👻
Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!
#LongView #MicrosoftPartner
Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!
#LongView #MicrosoftPartner
The FY26 Microsoft Partner Global Partnership Survey is live! Your input will help define best practices for Marketplace success, funding strategies, and lead generation.
Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...
#MicrosoftPartners
Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...
#MicrosoftPartners
October 28, 2025 at 5:32 PM
The FY26 Microsoft Partner Global Partnership Survey is live! Your input will help define best practices for Marketplace success, funding strategies, and lead generation.
Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...
#MicrosoftPartners
Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...
#MicrosoftPartners
Step onto the Yellow Brick Road of AI marketing!
I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.
Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...
#AI #MicrosoftPartner #AEO #MarketingStrategy
I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.
Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...
#AI #MicrosoftPartner #AEO #MarketingStrategy
October 23, 2025 at 3:03 PM
Step onto the Yellow Brick Road of AI marketing!
I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.
Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...
#AI #MicrosoftPartner #AEO #MarketingStrategy
I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.
Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...
#AI #MicrosoftPartner #AEO #MarketingStrategy
I'm thrilled to be speaking at IAMCP on Oct 15th! We're diving deep into FY26 for Microsoft Partners: the big shifts in designations, funding, and the best lead generation strategies to grow with the surge in Marketplace sales.
IAMCP members, mark your calendar!
#IAMCP #MicrosoftPartners #FY26
IAMCP members, mark your calendar!
#IAMCP #MicrosoftPartners #FY26
October 8, 2025 at 5:32 PM
I'm thrilled to be speaking at IAMCP on Oct 15th! We're diving deep into FY26 for Microsoft Partners: the big shifts in designations, funding, and the best lead generation strategies to grow with the surge in Marketplace sales.
IAMCP members, mark your calendar!
#IAMCP #MicrosoftPartners #FY26
IAMCP members, mark your calendar!
#IAMCP #MicrosoftPartners #FY26
AI-driven search is redefining visibility. Microsoft Partners who adapt to AEO will lead the future. Join our upcoming FREE webinar: bit.ly/multi-channe...
#AI #Webinar #MarketingStrategy #AEO
#AI #Webinar #MarketingStrategy #AEO
October 6, 2025 at 5:32 PM
AI-driven search is redefining visibility. Microsoft Partners who adapt to AEO will lead the future. Join our upcoming FREE webinar: bit.ly/multi-channe...
#AI #Webinar #MarketingStrategy #AEO
#AI #Webinar #MarketingStrategy #AEO
I’m excited to join MSDynamics World on Oct 3 for a session on the FY26 Microsoft Partner landscape.
We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.
Register now: msdynamicsworld.com/event/fy26-m...
We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.
Register now: msdynamicsworld.com/event/fy26-m...
September 30, 2025 at 5:32 PM
I’m excited to join MSDynamics World on Oct 3 for a session on the FY26 Microsoft Partner landscape.
We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.
Register now: msdynamicsworld.com/event/fy26-m...
We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.
Register now: msdynamicsworld.com/event/fy26-m...
85% of #MSPartners get Microsoft funding, but most only use 1–2 programs, leaving growth untapped.
Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...
#MSPartner #Funding
Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...
#MSPartner #Funding
September 23, 2025 at 5:32 PM
85% of #MSPartners get Microsoft funding, but most only use 1–2 programs, leaving growth untapped.
Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...
#MSPartner #Funding
Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...
#MSPartner #Funding
I’m excited to speak at IAMCP on Sept 24 about how AI & AEO are reshaping Microsoft Partner marketing! We’ll dive into practical strategies for FY26 success.
IAMCP members, see you there!
#AI #AEO #PartnerMarketing
IAMCP members, see you there!
#AI #AEO #PartnerMarketing
September 15, 2025 at 10:58 PM
I’m excited to speak at IAMCP on Sept 24 about how AI & AEO are reshaping Microsoft Partner marketing! We’ll dive into practical strategies for FY26 success.
IAMCP members, see you there!
#AI #AEO #PartnerMarketing
IAMCP members, see you there!
#AI #AEO #PartnerMarketing
Microsoft’s Azure Accelerate is a unified program that helps #MSPartners adopt cloud and AI faster, smarter, with less risk. Learn more in our latest blog: bit.ly/maven-collec...
#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate
#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate
September 9, 2025 at 5:32 PM
Microsoft’s Azure Accelerate is a unified program that helps #MSPartners adopt cloud and AI faster, smarter, with less risk. Learn more in our latest blog: bit.ly/maven-collec...
#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate
#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate
FY26 is here, are you ready for the shift?
Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.
Save your spot now: bit.ly/mspartner-be...
#MSPartner #FY26
Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.
Save your spot now: bit.ly/mspartner-be...
#MSPartner #FY26
September 4, 2025 at 5:32 PM
FY26 is here, are you ready for the shift?
Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.
Save your spot now: bit.ly/mspartner-be...
#MSPartner #FY26
Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.
Save your spot now: bit.ly/mspartner-be...
#MSPartner #FY26
71% of Microsoft Partners have MVPs on their teams. These experts offer more than a title; they drive credibility, visibility, and influence in the Microsoft ecosystem. Make MVPs your organization’s strategic asset.
Learn more: bit.ly/maven-collec...
#MSPartner #MicrosoftMVP
Learn more: bit.ly/maven-collec...
#MSPartner #MicrosoftMVP
August 27, 2025 at 5:32 PM
71% of Microsoft Partners have MVPs on their teams. These experts offer more than a title; they drive credibility, visibility, and influence in the Microsoft ecosystem. Make MVPs your organization’s strategic asset.
Learn more: bit.ly/maven-collec...
#MSPartner #MicrosoftMVP
Learn more: bit.ly/maven-collec...
#MSPartner #MicrosoftMVP
How are you generating leads as a #Microsoft Partner?
91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.
Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...
91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.
Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...
August 21, 2025 at 4:53 PM
How are you generating leads as a #Microsoft Partner?
91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.
Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...
91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.
Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...
Thrilled that Maven Collective has been named the Global & Americas IAMCP 2025 Partnering Award Winner in the Advisor category! Honored to be part of a community where collaboration drives real, measurable impact.
#IAMCP #MSPartner
#IAMCP #MSPartner
August 19, 2025 at 10:58 PM
Thrilled that Maven Collective has been named the Global & Americas IAMCP 2025 Partnering Award Winner in the Advisor category! Honored to be part of a community where collaboration drives real, measurable impact.
#IAMCP #MSPartner
#IAMCP #MSPartner
Going deep, not wide. That’s how Maven Collective grew to 500+ clients in one niche.
I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.
🎧 Listen now: bit.ly/maven-collec...
#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship
I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.
🎧 Listen now: bit.ly/maven-collec...
#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship
August 12, 2025 at 5:32 PM
Going deep, not wide. That’s how Maven Collective grew to 500+ clients in one niche.
I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.
🎧 Listen now: bit.ly/maven-collec...
#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship
I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.
🎧 Listen now: bit.ly/maven-collec...
#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship
Microsoft Marketplace is a revenue engine, not a checkbox. Learn the difference between requirements & readiness and how to co-sell in FY26: bit.ly/maven-collec...
#MicrosoftPartner #Marketplace #B2BMarketing
#MicrosoftPartner #Marketplace #B2BMarketing
August 6, 2025 at 5:32 PM
Microsoft Marketplace is a revenue engine, not a checkbox. Learn the difference between requirements & readiness and how to co-sell in FY26: bit.ly/maven-collec...
#MicrosoftPartner #Marketplace #B2BMarketing
#MicrosoftPartner #Marketplace #B2BMarketing
The ISV Success Program isn’t just technical; it’s a strategic advantage. Unlock up to $125K in benefits, GTM support, and AI tools to grow your organization. Read more: bit.ly/maven-collec...
July 29, 2025 at 5:32 PM
The ISV Success Program isn’t just technical; it’s a strategic advantage. Unlock up to $125K in benefits, GTM support, and AI tools to grow your organization. Read more: bit.ly/maven-collec...
Are your paid media campaigns driving ROI?
Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...
#MicrosoftPartner #MarketingROI #PaidMedia
Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...
#MicrosoftPartner #MarketingROI #PaidMedia
July 24, 2025 at 4:50 PM
Are your paid media campaigns driving ROI?
Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...
#MicrosoftPartner #MarketingROI #PaidMedia
Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...
#MicrosoftPartner #MarketingROI #PaidMedia
Missed it live? Watch our Microsoft Marketplace webinar on demand. Juhi Saha and I break down how to get transactable and co-sell ready in FY26. Watch now: bit.ly/maven-collec...
July 23, 2025 at 5:32 PM
Missed it live? Watch our Microsoft Marketplace webinar on demand. Juhi Saha and I break down how to get transactable and co-sell ready in FY26. Watch now: bit.ly/maven-collec...
Heading to the Biz Apps Partner Executive Summit July 23–24. I’m excited to connect with fellow leaders and explore how AI is reshaping the Microsoft ecosystem. Let’s connect! bizapps.summitna.com
#MSPartner #BizApps #Leadership
#MSPartner #BizApps #Leadership
July 21, 2025 at 10:58 PM
Heading to the Biz Apps Partner Executive Summit July 23–24. I’m excited to connect with fellow leaders and explore how AI is reshaping the Microsoft ecosystem. Let’s connect! bizapps.summitna.com
#MSPartner #BizApps #Leadership
#MSPartner #BizApps #Leadership