Author | Lightnews

Erica Hakonson @ericahakonson.bsky.social · 14h

I’m proud to share that Maven Collective is now B Corp Certified!

This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.

Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...

#BCorp

Erica Hakonson @ericahakonson.bsky.social · 2d

Haunted halls, mountain views, and meaningful partnerships. 👻

Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!

#LongView #MicrosoftPartner

Erica Hakonson @ericahakonson.bsky.social · 9d

The FY26 Microsoft Partner Global Partnership Survey is live! Your input will help define best practices for Marketplace success, funding strategies, and lead generation.

Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...

#MicrosoftPartners

Erica Hakonson @ericahakonson.bsky.social · 14d

Step onto the Yellow Brick Road of AI marketing!

I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.

Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...

#AI #MicrosoftPartner #AEO #MarketingStrategy

Erica Hakonson @ericahakonson.bsky.social · 29d

I'm thrilled to be speaking at IAMCP on Oct 15th! We're diving deep into FY26 for Microsoft Partners: the big shifts in designations, funding, and the best lead generation strategies to grow with the surge in Marketplace sales.

IAMCP members, mark your calendar!

#IAMCP #MicrosoftPartners #FY26

Title slide for a presentation on Microsoft partner trends, funding, and growth strategies for FY26 by Erica Hakonson, CEO of Maven Collective Marketing.

Erica Hakonson @ericahakonson.bsky.social · Oct 6

AI-driven search is redefining visibility. Microsoft Partners who adapt to AEO will lead the future. Join our upcoming FREE webinar: bit.ly/multi-channe...

#AI #Webinar #MarketingStrategy #AEO

1

Erica Hakonson @ericahakonson.bsky.social · Sep 30

I’m excited to join MSDynamics World on Oct 3 for a session on the FY26 Microsoft Partner landscape.

We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.

Register now: msdynamicsworld.com/event/fy26-m...

Erica Hakonson @ericahakonson.bsky.social · Sep 23

85% of #MSPartners get Microsoft funding, but most only use 1–2 programs, leaving growth untapped.

Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...

#MSPartner #Funding

Erica Hakonson @ericahakonson.bsky.social · Sep 15

I’m excited to speak at IAMCP on Sept 24 about how AI & AEO are reshaping Microsoft Partner marketing! We’ll dive into practical strategies for FY26 success.

IAMCP members, see you there!

#AI #AEO #PartnerMarketing

1

Erica Hakonson @ericahakonson.bsky.social · Sep 9

Microsoft’s Azure Accelerate is a unified program that helps #MSPartners adopt cloud and AI faster, smarter, with less risk. Learn more in our latest blog: bit.ly/maven-collec...

#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate

Erica Hakonson @ericahakonson.bsky.social · Sep 4

FY26 is here, are you ready for the shift?

Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.

Save your spot now: bit.ly/mspartner-be...

#MSPartner #FY26

Erica Hakonson @ericahakonson.bsky.social · Aug 27

71% of Microsoft Partners have MVPs on their teams. These experts offer more than a title; they drive credibility, visibility, and influence in the Microsoft ecosystem. Make MVPs your organization’s strategic asset.

Learn more: bit.ly/maven-collec...

#MSPartner #MicrosoftMVP

Erica Hakonson @ericahakonson.bsky.social · Aug 21

How are you generating leads as a #Microsoft Partner?

91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.

Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...

Erica Hakonson @ericahakonson.bsky.social · Aug 19

Thrilled that Maven Collective has been named the Global & Americas IAMCP 2025 Partnering Award Winner in the Advisor category! Honored to be part of a community where collaboration drives real, measurable impact.

#IAMCP #MSPartner

Erica Hakonson @ericahakonson.bsky.social · Aug 12

Going deep, not wide. That’s how Maven Collective grew to 500+ clients in one niche.

I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.

🎧 Listen now: bit.ly/maven-collec...

#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship

Erica Hakonson @ericahakonson.bsky.social · Aug 6

Microsoft Marketplace is a revenue engine, not a checkbox. Learn the difference between requirements & readiness and how to co-sell in FY26: bit.ly/maven-collec...

#MicrosoftPartner #Marketplace #B2BMarketing

Erica Hakonson @ericahakonson.bsky.social · Jul 29

The ISV Success Program isn’t just technical; it’s a strategic advantage. Unlock up to $125K in benefits, GTM support, and AI tools to grow your organization. Read more: bit.ly/maven-collec...

Erica Hakonson @ericahakonson.bsky.social · Jul 24

Are your paid media campaigns driving ROI?

Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...

#MicrosoftPartner #MarketingROI #PaidMedia

Erica Hakonson @ericahakonson.bsky.social · Jul 23

Missed it live? Watch our Microsoft Marketplace webinar on demand. Juhi Saha and I break down how to get transactable and co-sell ready in FY26. Watch now: bit.ly/maven-collec...

2

Erica Hakonson @ericahakonson.bsky.social · Jul 21

Heading to the Biz Apps Partner Executive Summit July 23–24. I’m excited to connect with fellow leaders and explore how AI is reshaping the Microsoft ecosystem. Let’s connect! bizapps.summitna.com

#MSPartner #BizApps #Leadership

Erica Hakonson @ericahakonson.bsky.social · Jul 17

#MicrosoftPartners, your leadership matters most when the stakes are high. In times like the Ingram Micro attack, clients need more than solutions; they need clarity and trust.

Read Maven Collective’s latest blog on how to lead with intention: bit.ly/maven-collec...

#Cybersecurity #MSPartner

1

Erica Hakonson @ericahakonson.bsky.social · Jul 15

FY26 starts now—are you Marketplace-ready?

Join our 30-min FREE webinar to learn how Microsoft Partners can get transactable, activate co-sell motions, and drive revenue.

Date & Time: July 16 | 10 AM PDT/1 PM EDT

Register now: bit.ly/maven-collec...

Erica Hakonson @ericahakonson.bsky.social · Jul 10

Are you scaling beyond referrals? @Paul Higgins and I discuss how to drive conversation to conversion.
#podcast #b2bsales #marketing #MSPartners

Maven Collective Marketing @mavencollective.bsky.social · Jul 10

How can Microsoft Partners scale beyond referrals? Our CEO, Erica Hakonson, shares how better marketing drives better conversations and quality leads. Watch the full video: bit.ly/maven-collec...

#MSPartner #LeadGen #B2BMarketing

2

Erica Hakonson @ericahakonson.bsky.social · Jul 10

Just dropped in on the Masters in Marketing Agency podcast.🎙️

We covered everything from #MicrosoftPartner marketing to the path to becoming a B Corp, and more.

Listen now: devnoodle.com/cutting-edge...

#B2BMarketing #AgencyLife

1

Erica Hakonson @ericahakonson.bsky.social · Jul 8

Maven Collective has won the Web Marketing Association Internet Advertising Competition Awards for the Best Business Website for the Klarinet Solutions rebrand. Learn more: bit.ly/maven-collec...

#MicrosoftPartners #DigitalTransformation #Rebranding