Engagement Hacks Labeler
@engagement-hacks.bsky.social
Labels accounts suspected of engagement hacking (e.g. mass following accounts in an effort to get return follows, especially if unfollowing afterwards).
Mostly manual. DM (or @, or reply) to appeal.
Mostly manual. DM (or @, or reply) to appeal.
Yeah this is where the subjectivity comes into play! I consider mass following to be engagement hacking too, not just follow + unfollow.
bsky.app/profile/enga...
bsky.app/profile/enga...
The other issue is, I think, people’s expectations of what constitutes “engagement hacking” and what doesn’t. They aren’t all the same! And this makes it hard to meet the subjective guidelines of people.
February 16, 2025 at 11:39 PM
Yeah this is where the subjectivity comes into play! I consider mass following to be engagement hacking too, not just follow + unfollow.
bsky.app/profile/enga...
bsky.app/profile/enga...
Yes, I consider following a lot of people you don't engage with to be growth hacking too.
Agreed that this is where it gets a bit subjective what everyone considers engagement hacking vs not! bsky.app/profile/enga...
Agreed that this is where it gets a bit subjective what everyone considers engagement hacking vs not! bsky.app/profile/enga...
The other issue is, I think, people’s expectations of what constitutes “engagement hacking” and what doesn’t. They aren’t all the same! And this makes it hard to meet the subjective guidelines of people.
February 16, 2025 at 11:38 PM
Yes, I consider following a lot of people you don't engage with to be growth hacking too.
Agreed that this is where it gets a bit subjective what everyone considers engagement hacking vs not! bsky.app/profile/enga...
Agreed that this is where it gets a bit subjective what everyone considers engagement hacking vs not! bsky.app/profile/enga...
He’s following 15k people and not engaging with any of them - that’s exactly the point of the label.
Did he not talk to any of you on Twitter either?
Did he not talk to any of you on Twitter either?
February 15, 2025 at 4:01 PM
He’s following 15k people and not engaging with any of them - that’s exactly the point of the label.
Did he not talk to any of you on Twitter either?
Did he not talk to any of you on Twitter either?
cc @bnewbold.net I know you've been thinking about labelers lately.
February 15, 2025 at 3:23 PM
cc @bnewbold.net I know you've been thinking about labelers lately.
I've been wanting to write this thread for like a month, and it's been tough. Thanks to all of you for any feedback & thoughts.
February 15, 2025 at 3:21 PM
I've been wanting to write this thread for like a month, and it's been tough. Thanks to all of you for any feedback & thoughts.
Just shut down: I am very reluctant to do this, since I think it provides a massive user benefit to having around (& again, am sorry that I haven’t been able to fully keep up with the reports). The costs for hosting are minimal ($15 a month or so) so will probably not seriously consider this.
February 15, 2025 at 3:21 PM
Just shut down: I am very reluctant to do this, since I think it provides a massive user benefit to having around (& again, am sorry that I haven’t been able to fully keep up with the reports). The costs for hosting are minimal ($15 a month or so) so will probably not seriously consider this.
(4/4) I also wonder if creating more specific labels (e.g. “gofundme mass follower”, “follow for follow”, “promoting something” etc) would help with usefulness for people who differ on what they consider “hacking” - please let me know your thoughts.
February 15, 2025 at 3:21 PM
(4/4) I also wonder if creating more specific labels (e.g. “gofundme mass follower”, “follow for follow”, “promoting something” etc) would help with usefulness for people who differ on what they consider “hacking” - please let me know your thoughts.
(3/4) Things like: how many people are they following, are they interacting with people (especially people *not* just replying to their own posts), are they promoting things [links] in their posts and/or descriptions, are they following bot / ghost accounts that don’t post anything, etc.
February 15, 2025 at 3:21 PM
(3/4) Things like: how many people are they following, are they interacting with people (especially people *not* just replying to their own posts), are they promoting things [links] in their posts and/or descriptions, are they following bot / ghost accounts that don’t post anything, etc.
(2/4) But lately… I’ve come around to the idea, in part because it would make me have to more clearly define what characteristics I help use to evaluate reports.
February 15, 2025 at 3:21 PM
(2/4) But lately… I’ve come around to the idea, in part because it would make me have to more clearly define what characteristics I help use to evaluate reports.
Add additional volunteers (1/4): This is probably something I should have started doing post-election in general, once we saw an influx of users here on Bluesky. I think that I was reluctant to do so because of how subjective the calls of “engagement hacking” are.
February 15, 2025 at 3:21 PM
Add additional volunteers (1/4): This is probably something I should have started doing post-election in general, once we saw an influx of users here on Bluesky. I think that I was reluctant to do so because of how subjective the calls of “engagement hacking” are.
(2/2) I think I’d rather figure out how to export existing labels and offer that up as a bootstrapping option for a new replacement label and keep this around for a bit in maintenance mode.
February 15, 2025 at 3:21 PM
(2/2) I think I’d rather figure out how to export existing labels and offer that up as a bootstrapping option for a new replacement label and keep this around for a bit in maintenance mode.
Transfer ownership to someone else (1/2): Very possible, but I’m quite concerned about turning over an existing pre-running labeler to a new owner who could use it maliciously.
February 15, 2025 at 3:21 PM
Transfer ownership to someone else (1/2): Very possible, but I’m quite concerned about turning over an existing pre-running labeler to a new owner who could use it maliciously.
So: what next? I dunno. I’m very open to ideas from the community! Some things that have been floating around my head:
1. Transfer ownership
2. Add volunteers
3. Shut down (unlikely)
1. Transfer ownership
2. Add volunteers
3. Shut down (unlikely)
February 15, 2025 at 3:21 PM
So: what next? I dunno. I’m very open to ideas from the community! Some things that have been floating around my head:
1. Transfer ownership
2. Add volunteers
3. Shut down (unlikely)
1. Transfer ownership
2. Add volunteers
3. Shut down (unlikely)
The other issue is, I think, people’s expectations of what constitutes “engagement hacking” and what doesn’t. They aren’t all the same! And this makes it hard to meet the subjective guidelines of people.
February 15, 2025 at 3:21 PM
The other issue is, I think, people’s expectations of what constitutes “engagement hacking” and what doesn’t. They aren’t all the same! And this makes it hard to meet the subjective guidelines of people.
Ozone (the mod tooling) does allow me to mute reporters, but I have been pretty reticent about doing that for users permanently. At this point, it’s like half the reports or more.
February 15, 2025 at 3:21 PM
Ozone (the mod tooling) does allow me to mute reporters, but I have been pretty reticent about doing that for users permanently. At this point, it’s like half the reports or more.
One of the major issues is people reporting non engagement hacks to this labeler. Depending on whether they include information in the report or not, it can be very obvious (“impersonating X”) or not very obvious at all, which wastes time.
February 15, 2025 at 3:21 PM
One of the major issues is people reporting non engagement hacks to this labeler. Depending on whether they include information in the report or not, it can be very obvious (“impersonating X”) or not very obvious at all, which wastes time.
To be clear: I don’t do this for money (although I’d love if Bluesky had its own hosting platform that it offered labelers for free so I wasn’t paying for my hosting costs).
February 15, 2025 at 3:21 PM
To be clear: I don’t do this for money (although I’d love if Bluesky had its own hosting platform that it offered labelers for free so I wasn’t paying for my hosting costs).
Labelers are volunteer operations, first and foremost. At the same time, I realize how valuable they can be (hell, I started this *because* of how valuable I found the old Aegis label for engagement hacking).
February 15, 2025 at 3:21 PM
Labelers are volunteer operations, first and foremost. At the same time, I realize how valuable they can be (hell, I started this *because* of how valuable I found the old Aegis label for engagement hacking).
It’s also led to a massive influx of new users who are fleeing X (welcome!) and bringing some bad behaviors along with them (please don’t).
February 15, 2025 at 3:21 PM
It’s also led to a massive influx of new users who are fleeing X (welcome!) and bringing some bad behaviors along with them (please don’t).
Why the burnout?
Obviously - national politics in the US. I cannot do a Twitter 2016 repeat of just mainlining every thing the current government seems to want to break, and that’s led to me reducing the time I spend on Bluesky in general as it’s what most people are (reasonably) posting about.
Obviously - national politics in the US. I cannot do a Twitter 2016 repeat of just mainlining every thing the current government seems to want to break, and that’s led to me reducing the time I spend on Bluesky in general as it’s what most people are (reasonably) posting about.
February 15, 2025 at 3:21 PM
Why the burnout?
Obviously - national politics in the US. I cannot do a Twitter 2016 repeat of just mainlining every thing the current government seems to want to break, and that’s led to me reducing the time I spend on Bluesky in general as it’s what most people are (reasonably) posting about.
Obviously - national politics in the US. I cannot do a Twitter 2016 repeat of just mainlining every thing the current government seems to want to break, and that’s led to me reducing the time I spend on Bluesky in general as it’s what most people are (reasonably) posting about.
I’ve had to add some automation to keep up with the influx of reports, but anything not triggered by that is still manually reviewed by me, which takes time and energy to seriously evaluate if the label should be applied or not.
February 15, 2025 at 3:21 PM
I’ve had to add some automation to keep up with the influx of reports, but anything not triggered by that is still manually reviewed by me, which takes time and energy to seriously evaluate if the label should be applied or not.
I’m still trying to handle the most egregious reports, but the overall queue (we get like *50* reports a day) is still growing. Even if I wasn’t burned out, this would still be a massive amount of work every day to keep up with.
February 15, 2025 at 3:21 PM
I’m still trying to handle the most egregious reports, but the overall queue (we get like *50* reports a day) is still growing. Even if I wasn’t burned out, this would still be a massive amount of work every day to keep up with.
"Because he follows a lot of people" Yes, generally that's the case.
You are welcome to unsubscribe if you don't care about how many users someone is following.
You are welcome to unsubscribe if you don't care about how many users someone is following.
February 15, 2025 at 3:12 PM
"Because he follows a lot of people" Yes, generally that's the case.
You are welcome to unsubscribe if you don't care about how many users someone is following.
You are welcome to unsubscribe if you don't care about how many users someone is following.
He's following 15k users but does not do anything besides post photos.
February 15, 2025 at 3:12 PM
He's following 15k users but does not do anything besides post photos.