Elken
@elkenchong.bsky.social
Independent Brand strategist & Designer for human-led ventures & growth-obsessed founders - www.elken.world
Pinned
Elken
@elkenchong.bsky.social
· Mar 16
Discovery call | Elken Chong | Cal.com
Discovery call
cal.com
Hey!👋 I am a brand strategist and designer who loves helping ambitious founders and visionary entrepreneurs transform their ventures into magnetic brands.
If you'd like to work with me, feel free to shoot me a DM or book a call via the link below:
cal.com/elkenchong/d...
If you'd like to work with me, feel free to shoot me a DM or book a call via the link below:
cal.com/elkenchong/d...
Hack for happiness:
>300 min of Z2 a week.
Nothing shorter than 60 min.
Ideally >75min
>300 min of Z2 a week.
Nothing shorter than 60 min.
Ideally >75min
January 17, 2026 at 9:59 PM
Hack for happiness:
>300 min of Z2 a week.
Nothing shorter than 60 min.
Ideally >75min
>300 min of Z2 a week.
Nothing shorter than 60 min.
Ideally >75min
Independence has been less about confidence
and more about removing exits.
and more about removing exits.
January 14, 2026 at 11:00 PM
Independence has been less about confidence
and more about removing exits.
and more about removing exits.
Don't outsource your standards to social pressure
January 14, 2026 at 9:19 PM
Don't outsource your standards to social pressure
Complexity is the thief of joy
January 12, 2026 at 10:27 PM
Complexity is the thief of joy
External validation is trading at an all-time high these days.
December 1, 2025 at 11:59 PM
External validation is trading at an all-time high these days.
If you don’t choose how to spend your time, someone else will profit from it.
May 23, 2025 at 4:01 PM
If you don’t choose how to spend your time, someone else will profit from it.
In the age of infinite noise, clarity compounds.
Stillness is a competitive advantage.
Stillness is a competitive advantage.
May 20, 2025 at 12:57 AM
In the age of infinite noise, clarity compounds.
Stillness is a competitive advantage.
Stillness is a competitive advantage.
Moodboard: tension through reduction.
Blue. Scale. Space. Pressure. Visual Tension
Blue. Scale. Space. Pressure. Visual Tension
May 19, 2025 at 1:21 PM
Moodboard: tension through reduction.
Blue. Scale. Space. Pressure. Visual Tension
Blue. Scale. Space. Pressure. Visual Tension
Supergut
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
May 18, 2025 at 5:04 PM
Supergut
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrands are trickier than fresh brands.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
May 17, 2025 at 6:56 PM
Rebrands are trickier than fresh brands.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
Moodboard: Data, but hot.
May 16, 2025 at 12:28 PM
Moodboard: Data, but hot.
Startup Spotlight: Fleet Space
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
May 15, 2025 at 9:04 PM
Startup Spotlight: Fleet Space
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
UN Tourism rebrand
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
May 14, 2025 at 8:04 PM
UN Tourism rebrand
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Moodboard of the day: Black & Yellow
May 14, 2025 at 1:26 PM
Moodboard of the day: Black & Yellow
Color and layout experiment for pricing section
May 12, 2025 at 3:58 PM
Color and layout experiment for pricing section
A nice dinner and a good, long walk.
Honestly? Enough.
Honestly? Enough.
May 10, 2025 at 12:43 AM
A nice dinner and a good, long walk.
Honestly? Enough.
Honestly? Enough.
The biggest risk for purpose-led founders?
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
May 8, 2025 at 3:57 PM
The biggest risk for purpose-led founders?
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
Hot take of the day:
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
May 7, 2025 at 4:01 PM
Hot take of the day:
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.