Author | Lightnews

Elken

@elkenchong.bsky.social

25 followers 54 following 140 posts

Independent Brand strategist & Designer for human-led ventures & growth-obsessed founders - www.elken.world

Posts Media Videos Starter Packs

Pinned

Elken @elkenchong.bsky.social · Mar 16

Hey!👋 I am a brand strategist and designer who loves helping ambitious founders and visionary entrepreneurs transform their ventures into magnetic brands.

If you'd like to work with me, feel free to shoot me a DM or book a call via the link below:
cal.com/elkenchong/d...

Discovery call | Elken Chong | Cal.com

Discovery call

cal.com

Elken @elkenchong.bsky.social · May 23

If you don’t choose how to spend your time, someone else will profit from it.

Elken @elkenchong.bsky.social · May 20

In the age of infinite noise, clarity compounds.
Stillness is a competitive advantage.

Elken @elkenchong.bsky.social · May 19

Moodboard: tension through reduction.
Blue. Scale. Space. Pressure. Visual Tension

Elken @elkenchong.bsky.social · May 18

tinywins.com/case/supergut/

TinyWins - Building irrational love

tinywins.com

Elken @elkenchong.bsky.social · May 18

Supergut

Rebrand from Muniq → Supergut by Tiny Wins Studio

Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.

Elken @elkenchong.bsky.social · May 17

Rebrands are trickier than fresh brands.

You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.

Reposition? Yes.
But don’t alienate your customers in the process.

Elken @elkenchong.bsky.social · May 16

Moodboard: Data, but hot.

Elken @elkenchong.bsky.social · May 15

Startup Spotlight: Fleet Space

→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale

Solid positioning, future-facing look & feel and techy

Elken @elkenchong.bsky.social · May 15

Elken @elkenchong.bsky.social · May 14

UN Tourism rebrand

Designed by Interbrand
Solid new strategy, execution is kinda out of place imo

Elken @elkenchong.bsky.social · May 14

Moodboard of the day: Black & Yellow

Elken @elkenchong.bsky.social · May 13

Plan. Pause. Proceed.

Elken @elkenchong.bsky.social · May 12

Color and layout experiment for pricing section

Elken @elkenchong.bsky.social · May 11

Elken @elkenchong.bsky.social · May 10

Slow weekend

Elken @elkenchong.bsky.social · May 10

A nice dinner and a good, long walk.
Honestly? Enough.

Elken @elkenchong.bsky.social · May 8

The biggest risk for purpose-led founders?

- Falling in love with your mission
- Forgetting to translate it for the outside world

You’re not building for your mirror. You’re building for your market.

Elken @elkenchong.bsky.social · May 7

Hot take of the day:
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.

Elken @elkenchong.bsky.social · May 6

Mission ≠ messaging. One’s about belief. The other’s about communication. Your startup needs both to not sound like a nonprofit stuck in 2011.

Elken @elkenchong.bsky.social · May 5

Built for brains that bounce

Elken @elkenchong.bsky.social · May 5

loving @midjourney v7!

Elken @elkenchong.bsky.social · May 3

Developing brand copy examples is one of my favourite things to work on, especially if the strategy is well laid out.

What do you guys think?

Elken @elkenchong.bsky.social · May 3

to the sick logomarks that never found a place in a lockup. RIP

Elken @elkenchong.bsky.social · May 2

Roots, Reverence & Rituals